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I have this assignment due and I will provide all the information and if you can finish it earlier I will appreciate it and if there is anything let me know. For this assignment it will be an edit to what I have and please make sure to follow the information and understand it so you edit it correctly. I uploaded the Prompt and the essay that need to be edit and I’m doing question 5 and 6 in the prompt. I will upload a screenshot of the writing of my group mates so you will understand the point better. So this link is from the assigned reading from the class you have to use this article to support the main idea and to support the other to articles that I used. https://issuu.com/skateism/docs/isuue_6These two articles that I used to support the main idea.https://www.withitgirls.com/post/black-girl-skatehttps://us.fashionnetwork.com/news/Louis-vuitton-f…So, I will let you know the feedback that I got from my group mate and based on the feedback try to edit the paper please. So, the main idea is we are talking about a Fashion Show for Black Women on a Skateboarding and the Fashion show is Collaborate with Supreme and Louis Vuitton. My group feedback is, ” It’s better, but very board. It doesn’t mention anything about our spokepeople (Adrienne Sloboh, Samaria, and Pharrell). Also, they said, “Also, please make sure you include sources from class readings that can support your points.” They said ” Question 5 only mentions “organizations” but it doesn’t say with who or what,” and question 6 is general too.” Also, you can you use outside source which I already put the links for you to support the main idea.
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Sociology 455: Sociology of Intersectionality Final paper
Dr. Neftalie Williams
Office hours Monday 10am & Wednesdays 10am-12
[email protected]
Congratulations you have made it to the end! This semester introduced you to the
origins of intersectionality and many complex issues within skateboarding and
action sports culture, its alignment with capitalist systems and how to address the
needs of marginalized communities. You have uncovered prominent issues around
access, addressed stereotypes and tropes made by those inside and outside the
skateboarding and action sports ecosystem and the activists fighting to create
change. These included groups like USA Skateboarding fighting for the visibility of
adaptive athletes, or the work of Monica Medellin focused on native Hawaiian
women’s surfing, or snowboarder Zeb Powell and Selema Masekela, and Mount
Noire, among others. Each week we offered perspectives from several different
positionalities to offer a deep investigation into the action sports community. You
have all written and critiqued companies and NGOs for actions that seem
‘inauthentic’ or NGOS with ‘problematic’ actions and pushed back against scholars
who have painted BIPOC, women and LGBTQA+ athletes as ‘dupes’ or ‘tokens’ with
little to no agency. You have also watched young girls rebel against the hierarchy of
the podium by all taking their pictures together on level ground at the Olympics.
As always beyond the lectures, the weekly scholarly readings helped aid your
understanding of the context of both athletes and scholars and others outline how
the historical narratives and imbalances in race, gender, and diversity in action
sports intersect with the contemporary issues highlighted in the videos and nonscholarly weekly readings. Here is where all your experiences come together.
Utilizing an intersectional lens, you are tasked with creating a successful
strategy for increasing participation for any marginalized group within action
sports that resonates with you. You may also position yourself within a current
business or NGO of your choice or establish your own. Examples of this might
include: the head of NIKE SB or Adidas, designer at LV, an energy drink company
director of marketing, or maybe you want to create your own action sports
marketing agency to solve problem for a brand that is missing the mark in its
marketing towards, BIPOC or LGBTQA+ communities, recent immigrants, refugees,
or the adaptive community. The sky is the limit.
In 8-10 pages for groups of three and 10-12 for groups of four, double-spaced
and using at least four new cited examples from the readings and four new
from the videos, you will address this issue and your solution in a manner that
answers the following questions.
1. Who are you? Begin by identifying yourself or your team’s role within the
company, brand NGO, or government agency etc.
2. What is the problem: Describe the root causes of the problem as you see it.
What is slowing participation in your view? Is it just in action sports that you
see a problem or is there a larger systemic problem reaching your target
market group? What barriers do you see in the landscape? Why do they
exist? Is it generational? Is it lack visibility? You tell me. Choose one or two
issues that you feel you can tackle and make those the center of your
argument for advocacy.
3. Where are you operating?
Define the scope of the problem you aim to address. Some may opt for global,
national, regional, or local campaigns. If local, consider the broader impact of
your actions and how they enhance visibility for your target group. Explain
why you are choosing your focus area.
4. What is your strategy ?
Develop a name for your campaign and describe your strategy? Is there a
particular segment of a larger group that you are appealing to? Why would
your campaign appeal to them? How are they not being served?
5. Who are your partners? Identify both business and community partners
and explain your selection process. Choose some in action sports and others
who are not. Justify why they would be a good fit. What problem are you
solving for them? What resources might you share that would compel them
to collaborate with you? How do you know you can get their buy in? Think
big—consider partnerships with government agencies, tourism boards, cities
or municipalities. Might the CDC or another government agency be interested
in your work?
Remember that this work you are doing is important and you should look to
everyone as a potential partner that needs your help to work with an exciting
growing demographic of your choosing.
6. Spokespeople and Advocates-Identify several people who you would
want to function as spokespeople for your campaign. These spokespeople
should be a mixture of endemic or non-endemic to the skate community.
Explain their suitability and provide evidence of their potential collaboration.
7. Outreach: Define the role of media and social media in your campaign and
explain your strategy. Consider successful media campaigns that have
influenced you. How will it increase awareness of your campaign? How are
you going to go viral? Are you creating videos, flash mobs or dropping flyers
from a hot air balloon on the crowd at Coachella? Be creative.
8. Obstacles- Anticipate entities or obstacles that may hinder your campaign.
Whether it’s perceived danger or legal issues, address how you plan to
overcome them. Is your sport illegal in most places? Does it require access to
the mountains or to the oceans? That means you will need buy in from
people who live in those locations. Your project might disrupt their lifestyle.
Remember, all campaigns have adversaries, even on the fringe. (For example,
insurance companies run ads that show skaters falling, surfers flailing, and
snowboarders hitting skiers. These images perpetuate stereotypes of action
sports as unsafe.) How do you address this in your project?
9. Budget- Devote significant resources to create a high-impact campaign.
Think creatively. Develop a comprehensive budget, considering costs for
social media, TV, radio ads, and learn from existing campaigns in other fields.
Maybe you are doing a local event but are paying for Maroon 5 or Lil Baby to
perform. Think about how much your ads on social media/TV/Radio will
cost. Where/ How are you sourcing your numbers. How did you use their
metrics and arrive at yours?
10. Metrics- Define success criteria—how many participants or social media
impressions do you aim for? Determine if your campaign should go viral and
how you’ll measure growth and awareness. Prepare for accountability if your
campaign falls short. How would you prepare to start again?
Grading:
In order to ensure fairness in the evaluation of this group project, every member of
a group should send me an email with individual participation ratings on a scale
from 1 to 10 for their colleagues. Those who receive low participation scores on the
final paper should anticipate a significant reduction in their individual grade, even if
the group as a whole earns a high grade. It is crucial that each member actively
engages, contributes their own work, and collaborates effectively on this final
project.
The paper will be due on Dec 18th. There are no more readings required and you will
have time in class semester to meet with your groups. You can reach out to me
about the paper up until Oct 15th at 5pm.
Good Luck!
To forge meaningful partnerships, Black Girls Skate (BGS) could first collaborate with local
community organizations that share a commitment to diversity, inclusion, and youth
empowerment. By joining forces with these entities, BGS can extend its reach and gain additional
resources and support. Partnering with sports brands aligned with the mission of promoting
diversity in sports is another avenue to explore, seeking financial contributions or resources such
as equipment and facilities. Additionally, fostering relationships with government agencies or
municipalities interested in inclusive sports initiatives could secure skate-friendly spaces and
support for community events. Engaging with media outlets, both within and outside the
skateboarding community, will enhance visibility and amplify the impact of BGS’s initiatives.
Identifying suitable spokespeople for the BGS campaign involves a strategic approach.
Professional skaters who align with the organization’s values and advocate for diversity and
inclusion should be considered. Celebrities and influencers with a demonstrated interest in social
causes can bring widespread attention to BGS. Involving community leaders who hold influence
within the local communities served by BGS will lend credibility to the organization. Youth
representatives who have directly benefited from BGS programs can share their personal stories,
highlighting the positive impact of the organization on individuals. Additionally, cultural
ambassadors, such as musicians, artists, or activists respected in both the skate community and
broader cultural circles, can further elevate BGS’s message on a larger scale.
When approaching potential partners and spokespeople, it is crucial to emphasize the positive
impact BGS has on the community. Providing evidence of successful programs, community
engagement, and the organization’s growth will strengthen the case for collaboration. Emphasizing
the importance of diversity and inclusion in skateboarding as a means of empowerment and skill
development will appeal to partners’ and spokespeople’s shared values, making them more likely
to support and collaborate with BGS.
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