Description
Overview
In this assignment, you will analyze the purpose, audience, and channel, and medium of two communication scenarios by answering the questions below. Use the assignment template provided to record your answers.
Instructions:
Step 1: Download the Assignment Template Download Assignment Template.
Step 2: Answer the following questions on both scenarios:
Step 3: When you are finished, submit your completed assignment template below.
The specific course learning outcome associated with this assignment is: Scenario 1: Request for Remote Work Arrangement
You are an employee of Custom Sweats. Your job is to assist customers as they create custom designs for embroidery and screen printing for sweatshirts and sweatpants orders. Most of your work is done on the computer, and your commute is getting more expensive. You’d like to request permission from your supervisor for a remote work arrangement due to personal circumstances. You’re certain you can be just as productive, if not more productive and you’d have a better work-life balance as well.
Scenario 2: Launching a New Product to Existing Customers
Your company, Custom Sweats, is about to launch a new product – sweat suits with embedded tracking for athletes. The hope is that this new product will create a renewed interest for existing, loyal customers and increase sales. You manage public relations and therefore it’s your responsibility to get that information out there.
Analyze the purpose of the communication.
What is the central idea of the communication? Is the purpose to get information, to answer a question, to accept an offer, to deny a request, or to seek support for a product or idea?
Write a brief sentence that outlines the purpose for writing or the central idea of your communication.
Use specific details in your answers.
Describe the target audience.
Identify the target audience.
Who are they?
What are the needs and concerns of the audience?
Discuss how the characteristics of the audience should inform your communication strategy and content choices.
Use specific details in your answers.
Choose the appropriate channel and medium. Justify your choices by considering the factors outlined in your book in Chapter 3 (such as the richness v leanness, need for interpretation, speed, time for feedback, cost, amount of information, need for a permanent record, and control over the message).
Should your message be visual, written, oral, or a combination of these?
What specifc medium would you use (e.g., face-to-face, email, video conference, written report, etc.)?
Explain your choices in 2-3 sentences.
Use specific details in your answers.
Determine appropriate communication strategies for professional deliverables.
View Rubric
Week 3 Assignment – Communication Strategies for Professional Deliverables
Week 3 Assignment – Communication Strategies for Professional Deliverables
Criteria Ratings Pts
Identified the purpose of the communication using specific details.
view longer description
41.25 to >37.12 pts
Exemplary
Identified the purpose of the communication using specific details.
37.12 to >32.99 pts
Competent
Identified the purpose of the communication with no specific details.
32.99 to >28.87 pts
Satisfactory
Identified a purpose but it was not the correct purpose of the communication.
28.87 to >24.74 pts
Needs Improvement
Attempted to identify the purpose but instead identified audience or some other aspect.
24.74 to >0 pts
Unacceptable
Did not submit or did not answer this part of the assignemnt.
/ 41.25 pts
Describe the target audience and the needs and concerns of the audience using specific details. Described how these concerns should inform your communication strategy and content choices.
view longer description
41.25 to >37.12 pts
Exemplary
Described the target audience and the needs and concerns of the audience. Described how these concerns should inform your communication strategy and content choices.
37.12 to >32.99 pts
Competent
Described the target audience and the needs and concerns of the audience using specific details but did not describe how these concerns should inform your communication strategy and content choices.
32.99 to >28.87 pts
Satisfactory
Described the target audience and the needs and concerns of the audience but did not use specific details.
28.87 to >24.74 pts
Needs Improvement
Identified the target audience but did not discuss their needs and concerns.
24.74 to >0 pts
Unacceptable
Did not idetntify the target audience.
/ 41.25 pts
Choose the appropriate channel and medium and justify your choices including whether the message should be visual, written, oral, or a combination of these, what specific medium would you use (e.g., face-to-face, email, video conference, written report, etc., and an explanation for these choices.
view longer description
42.5 to >38.25 pts
Exemplary
Chose the appropriate channel and medium and justified your choices including whether the message should be visual, written, oral, or a combination of these, what specific medium would you use (e.g., face-to-face, email, video conference, written report, etc., and an explanation for these choices.
38.25 to >32.99 pts
Competent
Chose the appropriate channel and medium and justify your choices including whether the message should be visual, written, oral, or a combination of these, what specific medium would you use (e.g., face-to-face, email, video conference, written report, etc. But did not include an explanation for your choice.
32.99 to >29.75 pts
Satisfactory
Chose the appropriate channel and medium and justified your choices but did not discuss whether the message should be visual, written, oral, or a combination of these, what specific medium would you use (e.g., face-to-face, email, video conference, written report, etc.
Unformatted Attachment Preview
ENG315 – Professional Communications
ENG315 Week 3 Assignment Template
Answer the following questions on both scenarios:
Scenario 1: Request for Remote Work Arrangement
You are an employee of Custom Sweats. Your job is to assist customers as they create custom designs
for embroidery and screen printing for sweatshirt and sweatpants orders. Most of your work is done on
the computer, and your commute is getting more expensive. You’d like to request permission from your
supervisor for a remote work arrangement due to personal circumstances. You’re certain you can be
just as productive, if not more productive and you’d have a better work-life balance as well.
1. Analyze the purpose of the communication.
a. What is the central idea of the communication? Is the purpose to get information, to
answer a question, to accept an offer, to deny a request, or to seek support for a
product or idea?
i. Write a brief sentence that outlines the purpose for writing or the central idea
of your communication.
ii. Use specific details in your answers.
2. Describe the target audience.
a. Identify the target audience.
i. Who are they?
ii. What are the needs and concerns of the audience?
b. Discuss how the characteristics of the audience should inform your communication
strategy and content choices.
i. Use specific details in your answers.
3. Choose the appropriate channel and medium. Justify your choices by considering the factors
outlined your book in Chapter 3 (such as the richness v leanness, need for interpretation, speed,
time for feedback, cost, amount of information, need for a permanent record, and control over
the message).
a. Should your message be visual, written, oral, or a combination of these?
b. What specific medium would you use (e.g., face-to-face, email, video conference,
written report, etc.)?
c. Explain your choices in 2-3 sentences.
d. Use specific details in your answers.
© 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without
the expressed written permission of Strayer University.
ENG315 – Professional Communications
Scenario 2: Launching a New Product to Existing Customers
Your company, Custom Sweats, is about to launch a new product – sweat suits with embedded tracking
for athletes. The hope is that this new product will create a renewed interest for existing, loyal
customers and increase sales. You manage public relations and therefore it’s your responsibility to get
that information out there.
1. Analyze the purpose of the communication.
a. What is the central idea of the communication? Is the purpose to get information, to
answer a question, to accept an offer, to deny a request, or to seek support for a
product or idea?
i. Write a brief sentence that outlines the purpose for writing or the central idea
of your communication.
ii. Use specific details in your answers.
2. Describe the target audience.
a. Identify the target audience.
i. Who are they?
ii. What are the needs and concerns of the audience?
b. Discuss how the characteristics of the audience should inform your communication
strategy and content choices.
i. Use specific details in your answers.
3. Choose the appropriate channel and medium. Justify your choices by considering the factors
outlined your book in Chapter 3 (such as the richness v leanness, need for interpretation, speed,
time for feedback, cost, amount of information, need for a permanent record, and control over
the message).
a. Should your message be visual, written, oral, or a combination of these?
b. What specific medium would you use (e.g., face-to-face, email, video conference,
written report, etc.)?
c. Explain your choices in 2-3 sentences.
d. Use specific details in your answers.
© 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without
the expressed written permission of Strayer University.
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