Description
DO NOT USE AI- CHATGPTYour company, Software.com, wants to hold its next company-wide meeting in a resort location. The CEO has asked you, as marketing manager, to find a conference location for your 85 engineers, product managers, and marketing staff. He wants the company to host a four-day combination sales conference/vacation/retreat at some spectacular spot. He suggests that you start by inquiring at the amazing Caesars Palace Las Vegas. You check its Web site and discover interesting information. However, you decide to write a letter so that you can have a permanent, formal record of all the resorts you investigate.You estimate that your company will require about 80 rooms. You will also need three (3) conference rooms (to accommodate 25 or more) for one and a half days. You want to know room rates, conference facilities, and family entertainment options. You have two (2) periods that would be possible for this conference/vacation/retreat: April 20-24 or July 10-14. You know that one of these is at an off-peak time, and you wonder whether you can get a good room rate. You are interested in entertainment at Caesars during these times. One evening the CEO will want to host a banquet for about 125 people.Your Task. Write a well-organized letter to Ms. Isabella Cervantes, Manager, Convention Services, Caesars Palace, 257 Palace Drive, Las Vegas, NV 87551. Before writing, you might like to look at the Caesars Web site for information. Use Full Block-style formatting for your letter (an example of this style of letter is on pages 92 and 93 in my hard copy textbook). Again, your e-book will have a little different variation in page numbers. You do not have to create a letterhead. The dateline should be on line 13. All letters and memos have a dateline!To arrive at line 13: make sure your line spacing is on single spacing; press enter six times. The printer defaults about 1 inch, which is six vertical spaces. So you only have to press enter six times on your computer after you have set line spacing to single spacing. attached is the rubric showing what needs to be included in the message
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DIRECT AND INDIRECT MESSAGES
GRADING RUBRIC
BCEN3510—BUSINESS COMMUNICATION
CONTENT
RESPONSE
UNACCEPTABLE
No attempt made to follow
requirements for
appropriate type of
response [4 pts]
TONE OF
MESSAGE
Negative words
throughout; tone is not
positive [4 pts]
More than 4 sentences
began with the word “I”-definitely not “you”
centered (reader centered)
YOU VIEW
ACCEPTABLE
Type of response has been determined
but appropriate plan was not followed (i.e.,
no buffer paragraph on bad news; did not
begin good news/ goodwill/neutral
message with main idea or purpose of
message; did not start with attentiongetter for persuasive) [8 pts]
Tone is mostly positive but includes a few
negative words (unfortunately, hope, etc.)
that should not be used. [9 pts]
Incorporates “you” attitude for most part,
but has 3-4 sentences that begin with the
word “I” (written from the writer
perspective–avoid this approach) [8 pts]
PROFICIENT
Type of response has been
determined and appropriate plan
has been followed (frontloading the
message for direct request/
response; buffer for negative
message; attention-getting opener
for persuasive) [15 pts]
Tone is appropriate (used positive
words to maintain goodwill). [18
Did not consider all possible questions or
objections from reader so information was
incomplete; use of indefinite expressions
(there is, there are, it is, this is) cluttered
writing [8 pts]
Is concise, complete, and clear in
writing style (only relevant
information is included) [17 pts]
Has 3-5 grammatical, spelling,
punctuation, and/or word choice errors
Is free of grammatical, spelling,
punctuation, and word choice errors
[10 pts]
[20 pts]
Format is correct (margins, headings, etc.)
but spacing is incorrect (double spaced
inside address, did not align
headings in memo, etc.) [5 pts]
Is in proper format (block
style letter, memorandum, or email)
with all required headings,
spacing, etc. [10 pts]
pts]
Incorporates “you” attitude (written
from the reader perspective) [20
pts]
[4 pts]
WRITING
CLARITY
Information was
incomplete, wordy, and not
clear because of wordiness
and abuse of indefinite
expressions throughout
[4 pts]
GRAMMARPUNCTUATIONSPELLING
FORMAT
Has more than 5
grammatical, spelling,
punctuation, and/or word
choice errors [0 pts]
Did not follow any format
guidelines for message
[0 pts]
TOTAL SCORE
_______/100
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