Description
Writing A Press Release
You are going to write a press release for a company of your choice. It can even be for your own future
company. NOTE: It has to be new, never-released information. The whole purpose of this assignment is
your ability to create a captivating Press Release that Editors will find intriguing enough to then write
about it in press.
Review notes on the lecture and read through Chapter 15 “Public Relations Writing,” pages 317-331 and
page 335 on the “Importance of Editing” for a thorough understanding on the components of a Press
Release.
Full Press Release – Using the correct formatting, you should consider:
• Give email & phone for contact
• Use date and dateline (city & state)
• Use third person
• First paragraph: Who, What, When, Where and Why
• Headline that summarizes the main point(s)
• Never more than 2 pages (400 – 500 words)
• Include a boiler plate
• Past tense for quotes
• Precise, concise & objective
• Image(s) (ex. https://www.ifaparis.com/media/news/2016/alumna-karen-topacio-participate-tokyo-fashion-week)
• A-Ha Moment
IMPORTANT NOTES
Distinguish news that is worthy of a Press Release
●Give you an opportunity to practice writing for media
●Research examples of press releases and the response/circulation of the news thereafter
●Observe what components of a Press Release are carbon-copied and what elements
companies add and/or omit
●Inspire you with ideas for your future company as you are your best PR
