Description
Instructions
Write a 1-2 page Crisis Communication Plan for your chosen scenario that addresses the following:
The Crisis:
Identify the crisis and explain why it is an issue. Be sure to identify ALL affected groups (e.g. employees, customers, stakeholders).
Discuss how the damage will be assessed and explain how the damage will be fixed. Provide a rationale for your response.
The Plan:
Identify the individuals who will be responsible for communication and explain who needs to receive information about what is happening and why they need to receive information. Provide a rationale for your response.
Provide instructions on how to talk about the crisis with all concerned parties (employees, customers, and stakeholders).
The Result:
Review the crisis and discuss how the crisis could have been prevented. Provide suggestions for preventing a similar crisis in the future. Provide a rationale for your response.
Crisis Scenario : Drawing inspiration from the Equifax data breach in 2017, a major credit reporting agency experienced a massive data breach. Sensitive financial information of millions of customers is exposed, leading to identity theft and financial fraud. The company faces legal actions, regulatory fines, and a severe loss of trust from consumers.
