Description
Instructions
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.
Topic:
Brand or company you are proposing for your topic
Brief background
Rationale
Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.
Strategy
Who is the intended market?
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
Develop a Marketing Plan
Define the process for bringing a new product or service to market.
