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Remember Karen ́s Pet Shop (Formative Assignment 7)Create a growth hacking strategy for a start-up that wants to launch its new mobile app.
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Karen Case Study
Name
Affiliation
Course
Tutor
Date
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Karen’s Pet Shop
Businesses are always looking for creative ways to use technology to boost their online
presence and interact with clients in this era of growing digitalization. Acknowledging the
potential of social media to connect with prospective clients, Karen’s Pet Shop has developed a
plan to increase social media buzz by offering incentives for patrons to check in at their store and
post images of pets for adoption. Although giving users discounts for uploading photos is a great
place to start, Karen’s Pet Shop may take advantage of a number of additional geos features to
expand its audience and meet its goals (Edwards-Stewart et al.,2016).
Geotargeted advertising is one useful geo feature that Karen’s Pet Shop may use. The pet
store is able to make customized advertisements that are shown to customers just when they are
within a particular radius of their location by utilizing social media sites like Facebook and
Instagram. These advertisements may urge people to visit the store, check in, and post photos of
the adoptable pets in addition to promoting the pet beginning pack bargain. Karen’s Pet Shop is
able to maximize the impact of its social media promotion efforts by reaching potential
customers who are nearby and likely to be interested in its products and services through
geotargeted advertising.
Geofencing is another geo feature that Karen’s Pet Shop ought to investigate. Creating
virtual barriers around a designated geographic area, like the pet store’s location, is known as
geofencing. Customers may receive notifications or alerts on their mobile devices upon entering
this designated area, encouraging them to check in at the business and take advantage of the
promotion. In addition to increasing foot traffic to the business, geofencing gives customers the
impression that they are part of a limited-time deal that is only available to people in the
specified area, which gives them a sense of urgency and exclusivity.
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AR experiences that are based on location are another geo aspect that Karen’s Pet Shop
might use in their plan. Utilizing augmented reality (AR) technology via social media filters or
smartphone apps, the pet store can provide patrons with a dynamic and engaging shopping
experience. Customers may, for instance, use their cellphones to scan QR codes posted
throughout the store to start AR animations or simulate adopting pets virtually. Customers may
now take pictures and share their augmented reality experiences on social media, which not only
improves the user experience but also promotes social sharing. Karen’s Pet Shop can set itself
apart from rivals and create memorable experiences that encourage interaction and foot traffic to
the store by utilizing the increasingly popular AR technology.
Additionally, Karen’s Pet Shop might think about introducing location-based rewards or
loyalty schemes. The pet shop might reward or discount regular customers who check in
frequently by using mobile apps or loyalty networks that track customer location data. Customers
who check in frequently throughout a given time frame, for instance, may be eligible for special
discounts on pet supplies or points that may be used for future purchases. This encourages
customers to interact with the pet shop’s social media channels and discuss their experiences
there, in addition to providing an incentive for repeat business.
Furthermore, in the pet care industry, Karen’s Pet Shop can work with micro-influencers
or location-based influencers (Cavalheiro et al.,2020). These influencers can aid in promoting the
pet shop’s discount offer to their local audience because they have a sizable following within a
particular region. Karen’s Pet Shop can reach a wider audience and attract untapped customer
groups by collaborating with influencers who possess a strong affinity for pets and a loyal local
following.
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In conclusion, Karen’s Pet Shop may increase its social media buzz and accomplish its
goals by utilizing more geo features. However, providing discounts for sharing images of
puppies up for adoption is a wise tactic. The pet store can investigate various geo-features such
as influencer partnerships, location-based loyalty programs, geofencing, and geotargeted
advertising to enhance its online presence and meaningfully interact with its clientele. Karen’s
Pet Shop may establish itself as a top destination for local pet owners and enthusiasts by
implementing these ideas into its marketing campaigns.
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References
Cavalheiro, S., Nikou, S., & Widén, G. (2020). Effect of digital literacy on the use of digital
technology: micro-entrepreneurs in the creative industries.
https://www.researchgate.net/publication/343006560_Effect_of_Digital_Literacy_on_the
_Use_of_Digital_Technology_Micro-Entrepreneurs_in_the_Creative_Industries
Edwards-Stewart, A., Hoyt, T., & Reger, G. (2016). Classifying different types of augmented
reality technology. Annual Review of CyberTherapy and Telemedicine, 14, 199-202.
https://www.researchgate.net/publication/315701832_Classifying_different_types_of_au
gmented_reality_technology
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