Volkswagen

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Good evening can someone do me the homework, from the question: Operations Management to the epilogue.

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Assignment 2:
Assignment type: Ατομική
Assignment Word Count: 2,000 λέξεις
Essay Weighting: 70%
Assessment Task:
Having carried out an analysis of the external environment and key competitive forces in the
chosen internationalized business’s industry in Assignment 1, students are required to prepare a
report analyzing the best strategy and internal business operations adopted by the organization.
2000 words is required (excluding bibliography and appendices).
Structure Reference
1. Table of Contents
2. Introduction (100 words )
• Overview of the job and its structure (refer to the selected company)


3. Main part (1800 words )
Business analysis ( 500 words )
✓ Products / Services (100 words)
✓ Vision, Mission and main objectives (100 words)
✓ Industry overview, opportunities, challenges, key competitors (100 words)
✓ Description of the strategy and competitive advantage (the type of strategy and any
issues related to the implementation of this strategy (200 words)
Internal Analysis of the business (1300 words)
✓ Marketing ( Marketing mix – product, price, promotion, distribution, target market) (260
words)
✓ Operations Management (Inputs, Production Process, Outputs, Total Quality
Management, Supply Chain) (260 words)
✓ Human Resource Management (Functions, business culture, structure, reward system)
(260 words)
✓ Financial Operation (raising capital – how, where, what, how much, why, financial
graphs, statistics and a short commentary on them) (260 words)
✓ Corporate Social Responsibility (its application in business) (260 words)
4. Epilogue (100 words )
• Summary and general conclusions of the work
5. Reference List
Marking Criteria
Marking Criteria
Introduction
Products/Services, Vision, Mission and main
objectives, Industry overview, opportunities,
challenges, key competitors
Description of the strategy and competitive advantage
(the type of strategy and any issues related to the
implementation of this strategy
Weighting
5%
5%
20 %
Marketing
10 %
Operations Management
10 %
Human resource Management
10 %
Financial Function
10 %
Corporate social responsibility
10 %
Epilogue
Harvard bibliography and usage Reference Style ( intext references and bibliography)
5%
10 %
Structure, presentation, and academic discourse
5%

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