Description
Report and floor plan for a given designer
Report
Write a report, explaining your reasons for merchandise placement and design.
Reflect upon the concept for your floor plan, how it relates to the group work and your own
professional development within this process.
Evaluate how you translate your group window scheme (picture attached below) onto the shop floor and how you would retain a
consumer.
Explain how you have created a retail experience.
Format: (1000 words plus appendices – A4 double spaced, double sided, 12 point Arial)
Print out a hard copy.
Floor Plan
Based on your research, consider how you would interpret the group window scheme design onto the
shop-floor. Explore a range of experimental approaches to your design considering the product
placement, interior display and target consumer.
Use digital or hand techniques to create a floor plan (The picture of in-store floor plan sketch also attached below) Please write the report according to the content attached in the doc below:
Unformatted Attachment Preview
Report
Write a report, explaining your reasons for merchandise placement and design.
Reflect upon the concept for your floor plan, how it relates to the group work and
your own professional development within this process.
Evaluate how you translate your window scheme onto the shop floor and how you
would retain a consumer.
Explain how you have created a retail experience.
Format: (1000 words plus appendices – A4 double spaced, double sided, 12 point
Arial) Print out a hard copy.
Floor Plan
Based on your research, consider how you would interpret the group window
scheme design onto the shop-floor. Explore a range of experimental approaches to
your design considering the product placement, interior display and target consumer.
Use digital or hand techniques to create a floor plan
DEADLINE: 13th of March 2024. HAND-IN, IN CLASS
In a retail setting, merchandising is crucial to building a brand’s perception and
improving the general customer experience. Retailers can effectively communicate
their brand values and aesthetic emotions to consumers by strategically positioning
products and creating visually compelling displays. Customers who value retro
aesthetics will be drawn to our themed displays when we integrate elements of the
1990s retro style into the product placement and design.
The overall design of LOBA’s VM window display evokes a 90s college retro
vibe, combining a number of components to highlight the brand’s vibrant and young
nature. The window background is primarily made up of newspaper collage, which
evokes a nostalgic feeling. Modest and playful elements are added, such as bows
and retro magazines. The floor is black, and the window display’s primary color is
burgundy red, which produces a striking visual contrast. In order to add interest to
the overall display, we added handmade DIY magazine items to the window display,
inspired by the typography elements of retro magazine covers found in LOBA’s
Instagram account. These little magazine objects add interactivity by being able to
be turned through the inner pages in addition to being static decorations. Vases were
also positioned on the floor and on shelves to give the scene a romantic and lively
touch. In addition, we placed vases on shelves and on the floor to add a touch of life
and romance to the scene we centered the window design around an enormous
hanging bow. However, we positioned the two display mechanisms on the right side
so that the clothes can be seen more clearly and to ensure the bow does not
obstruct the view of the clothing display. This design guarantees the efficacy and
efficiency of the clothes display while preserving the fun of the window.
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