Description
Utilizing a discussion board, a virtual team will be created to complete a project. The scenario is as follows: you work for a very small company that had a very successful app for phones two years ago. The app was for runners who wanted to connect with other runners nearby for training or for just partnering with another runner to enjoy the company of a fellow runner. Though the app was free, income was garnered through ads on the app. However, the initial popularity of that app has faded and sales of ads have diminished greatly. The president of the company desperately wants to introduce a new app to the public and she does not care what that app is.
The president has asked all of you to develop a new app from start to finish. Using the discussion board, brainstorm a new cell phone app. Once you all agree on what the concept is, virtually partner with others on the discussion board and divide up the following roles among you:
Sales (how the app will generate income)
Images (what the graphics will look like)
Text (what words and wording will be used)
Functions (what the app will actually do)
Marketing (how consumers will know that the app exists)
After these roles have been divided among the discussion board participants, develop the app. Obviously, those working on functions will have to work closely with the images and text personnel to ensure the app’s interface is attractive to users—which is important for marketing. And, if sales personnel want to place ads within the app, the salespeople will need to work closely with all the other groups to make the ads as seamless and unobtrusive as possible to the end-users.
Tell me the results
Who are your group members
Sales (how the app will generate income)
Images (what the graphics will look like)
Text (what words and wording will be used)
Functions (what the app will actually do)
Marketing (how consumers will know that the app exists)
