Description
1. You need to brief the media about the PCB Chemical fire, as discussed in class on Thursday. Outline 3-4 points you will need to convey to the public about the ongoing situation, from the perspective you took in the small groups. Upload these into Canvas before class tomorrow, we will use them during our synchronous session.2.Watch the following video and outline the key points that were delivered for the following questions:What problem did they define?Who is in charge?When will more information be providedWhat could they have done better.3.Identify an example over the last 5 years of a crisis response that went particularly well. This can be anything from your work life, or a local/state/national level example. Answer the following questions about the situation: What was the main problem that needed to be resolved in this crisis? Who was the lead organization in the response? What organizations or other entities supported the response? Based on what you now are beginning to understand about crisis response, why do you believe the response was effective?
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Threat & Response
Management and Communications
Thursday, January 4th, 2024
Key goals
1.
Understanding and defining a crisis
2.
Effective communication during a crisis
3.
Building a crisis response plan
4.
Executing a crisis response plan
Overview of the course
January
1. Overview and Introduction to Crisis Response
2. Crisis Communications 101
3. Boston Bombing Tabletop Exercise
February
1. The Value and Integration of Partners in a Crisis Response, Building a Crisis
Plan, Preparing a Crisis Communication Strategy
2. COVID-19 Response Tabletop Exercise
March
1. Leadership in a Crisis, Principle Preparation and Management in a Response
2. Natural Disasters and Preparing Before a Crisis
3. Crisis Leadership and Keys to Recovery– How to move forward after a Crisis
Participation in class/Breakout Sessions/Asynchronous Homework
Short answer assignments (2 over the quarter worth 5 pts each)
First writing project — Due January 31st
Second writing project — Due February 28th
First breakout session
Little Bit of Getting to know Each Other -Breakout Groups
15 minutes
● Re-introduce yourselves, including where you are currently working/a bit of your background, and
then discuss the following prompt:
Think of a crisis that you have experienced in a work setting. It can be anything big or small.
Why did you consider this situation a crisis? What made it different from the regular challenges
that were confronted everyday? How did you or your teammates overcome this crisis? One person
from each group should be prepared to report back when we reconvene.
What is a Crisis?
What is a crisis?
Assess the Situation
What do you know, and often more
importantly, what is still unknown?
Defining the threat
What is the threat?
What is at risk?
Understanding your role
Who else is involved in the response?
Who is in charge?
Setting clear goals
Understanding immediate needs in
context of long term goals
Break
15-minutes
Second breakout session
Break Out Group Scenario
20 minutes for group discussion
●
There is a fire at a privately owned chemical manufacturing plant in Cicero, IL, PCB Chemical. Staff are being
evacuated, emergency response personnel have arrived at the scene. We don’t know the cause of the fire, or the
extent of the damage. PCB Chemical owns ~20 facilities across the midwest, including 5 other facilities in the
Chicagoland area.
●
Define the threat. Clarify your Role. Set a Clear Goal. What is the information you need to make effective decisions?
What are the questions you need to be asking to define your strategy? To be clear, we are NOT looking for a litany of
actions that should be taken. Rather, we want to clearly define the threat from each perspective.
○ Groups 1,2,3 — You are PCB Chemical
○ Groups 4,5,6 — You are the state and local government
Keys to an Effective
Response
Keys to an effective response
1.
Speed
2.
Accuracy
3.
Clear Communication
Communication is key
because…
The crisis becomes real
when the crisis
becomes public
Goals of first communication
Who is in charge/Who are your communicators?
Who is in a support role? Who is your primary audience
What do you know? What are you doing right now?
Oftentimes, less is more. Accuracy is key
When will you be providing more information?
Consider external/internal stakeholders
Asynchronous
You need to brief the media about the PCB Chemical fire, as
discussed in class today. Outline 3-4 points you will need to
convey to the public about the ongoing situation, from the
perspective you took in the small groups. Upload these into
Canvas before class tomorrow, we will use them during our
synchronous session.
Thank you!
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