Description
a research paper on Target vs Amazon for Target and give recommendations
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Cover/Title Page –
Executive Summary
Background
Models used and findings
Conclusions
Recommendations for Change and Action
List of sources consulted – mostly data related
Any attachments you see as useful
A one-page cover memo. This 1 page should do it all: layout the findings,
recommendations and suggested next steps, all with a requested meeting date
and time. Avoid just giving an overview what is inside – be specific.
Here is what is key: Tables, Charts, Graphs are extremely important. You must
make your case with data. The way to write this is to introduce a table or chart,
and then analyze it below in detail with its meaning.
How are you evaluated?
1. Organization as above, or were there deviations, includes memo?
2. Data used and analyzed
3. Business Models applied – varied, appropriate, or weak/missing?
4. Conclusions based on data shown
5. Recommendations for action
Case : Target & Amazon vs. Walmart
These are 2 of the most well-known retailers in America and worldwide.
You are V.P of strategy at Walmart. The CEO and the executive committee are
increasingly concerned about the company – a weak E-Commerce system, lower
customer visits at many of their anchor store mall locations, mediocre grocery
sales, and the primary concern is that Target that is ‘popping up’ everywhere, it
would seem.
As a secondary concern, please also prepare what pressures Amazon will bring
onto Walmart. Are they more or less of a threat than Amazon? Be specific.
The Executive committee owes the Board of Directors of Walmart a winning
marketing strategy and plan. Some questions to ponder are:
1. How is Target performing from all vantage points: customers, investors,
press, etc? (Focus on retail operational and financial metrics, NOT stock
prices – this is NOT an investment analysis). Marketing models are key
(BCG, SWOT, Porter’s 5 forces, etc.)
2. Where do Target and Walmart directly compete head-to-head today?
Where do they not, today?
3. What is the press saying about Target’s future intentions – in terms of
strategies and businesses? Will Walmart see them as competitors in other
areas of its business?
4. Where does Target seem to be having problems, less impact – both in
business areas and in different parts of the world?
5. Importantly, how does Amazon (including Whole Foods) fit into this future
competitive tableau? Answer questions 1`-4 regarding Amazon as well.
6. What future impact will Target and Amazon have on Walmart, and is this
impact potentially devastating to Walmart, or more of a competitive
nuisance? Please explain in detail.
7. What are your key recommendations for Walmart’s CEO, Executive
Committee, and the BOD.? Please be specific and ‘managerially relevant’ in
the details you present.
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