Description
Write a synopsis of the key points of differentiation that are presented in the articles and videos.
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What is a research paper?
What is a case study?
What is a marketing plan?
Explain the different purposes served by developing a research paper versus a case study, and contrast the structural characteristics that are unique to each.
Subsequently, explain the purpose of a marketing plan, and list the key elements (sections) and factors that must be included in the development and preparation of the plan
Synopsis of the key points of differentiation that are presented in the articles and videos
purposes served by developing a research paper versus a case study
Purpose and elements of a marketing plan
