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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic
University
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
Deadline: 11/11/2023 @ 23:59
Course Name:Strategic Management
Student’s Name:
Course Code:MGT401
Student’s ID Number:
Semester: First
CRN: 11738
Academic Year:2023-24
For Instructor’s Use only
Instructor’s Name: Dina Sharqawi
Students’ Grade: /Out of10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment No.2: Case Study
Learning Outcomes:
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Describe the different issues related to environmental scanning, strategy formulation, and strategy
implementation in diversified organizations- CLO2
Explain the contribution of functional, business, and corporate strategies in the competitive
advantage of the organization-CLO3.
Distinguish between different types and levels of strategy and strategy implementation-CLO4
Communicate issues, results, and recommendations coherently, and effectively regarding
appropriate strategies for different situations-CLO6
Read carefully case study No. 24 from your textbook(Best Buy Co. Inc:
Sustainable Customer Centricity Model?)and answer the following
questions:
1. Identify opportunities and threats as well as strengths and weaknesses of the company
(draw a SWOT matrix).2pts
2. What is the competitive strategyused by Best Buy? Justify your answer. 2pts
3. What are the main functional strategies used by this company? Are they successful?
Justify2pts
4. What are the different difficulties faced by the company to maintain and reinforce its
competitive advantage?2pts
5. Suggest some recommendations or solutions to Best Buy to improve its competitive
advantage. 2pts
Notes:
✓ Copy/paste the phrases from the text is not acceptable. You must use your own
words. Total 1500 words
✓ Using the terminology developed in the course of strategic Management is highly
valued.
ANSWERS
Best buy used uniqueness as their best
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