Description
Assignment: Strategic Communication in Public Health Leadership
Objective:
To develop and demonstrate an understanding of strategic communication in public health, focusing on engaging diverse stakeholders, empathetic messaging, and navigating complex political and social landscapes.
Instructions:
Research Assignment (2 pages Minimum, excluding cover page and references)
Part 1: Analysis of Current Public Health Messaging
Select a recent public health campaign focused on addressing a significant health issue. Analyze the campaign’s messaging strategy, considering the elements of communication (message, sender, receiver, channel, context).
Evaluate how the campaign addresses empathy and equity. Discuss any evidence of an attempt to reduce structural racism or inequity. You may use any campaign of your choice. You may use articles, videos or emails, etc. Here are a couple links for possible research. https://prevention.nih.gov/research-priorities/dissemination-implementation/nih-public-health-campaigns
https://www.cdc.gov/healthcommunication/campaigns/index.html
Part 2: Proposal for Improvement
Based on your analysis, propose improvements to the campaign’s strategy to enhance effectiveness and inclusivity. Consider how to tap into moral foundations and values to resonate with a broader audience.
Outline specific actions public health leaders can take to better engage with stakeholders and navigate the political and social complexities highlighted by the campaign.
Engagement Activity
Create a brief outline for a stakeholder engagement plan that identifies key stakeholders for your chosen public health issue, suggests methods for engaging these stakeholders in a dialogue about solutions, and discusses potential challenges in communication.
Submission Guidelines:
Your assignment must be typed, double-spaced, using Times New Roman 12 pt font with 1-inch margins.
Include a title page and references page in APA format.
Minimum two referenced sources and corresponding intext citations.
Please see grading rubric in attached PDF
Unformatted Attachment Preview
Assignment: Strategic Communication in Public Health Leadership
Objective:
To develop and demonstrate an understanding of strategic communication in public health,
focusing on engaging diverse stakeholders, empathetic messaging, and navigating complex
political and social landscapes.
Instructions:
1. Research Assignment (2 pages Minimum, excluding cover page and references)
•
•
Part 1: Analysis of Current Public Health Messaging
•
Select a recent public health campaign focused on addressing a significant
health issue. Analyze the campaign’s messaging strategy, considering the
elements of communication (message, sender, receiver, channel, context).
•
Evaluate how the campaign addresses empathy and equity. Discuss any
evidence of an attempt to reduce structural racism or inequity. You may
use any campaign of your choice. You may use articles, videos or emails,
etc. Here are a couple links for possible research.
https://prevention.nih.gov/research-priorities/disseminationimplementation/nih-public-health-campaigns
•
https://www.cdc.gov/healthcommunication/campaigns/index.html
Part 2: Proposal for Improvement
•
Based on your analysis, propose improvements to the campaign’s strategy
to enhance effectiveness and inclusivity. Consider how to tap into moral
foundations and values to resonate with a broader audience.
•
Outline specific actions public health leaders can take to better engage
with stakeholders and navigate the political and social complexities
highlighted by the campaign.
2. Engagement Activity
•
Create a brief outline for a stakeholder engagement plan that identifies key
stakeholders for your chosen public health issue, suggests methods for engaging
these stakeholders in a dialogue about solutions, and discusses potential
challenges in communication.
Submission Guidelines:
•
Your assignment must be typed, double-spaced, using Times New Roman 12 pt font with
1-inch margins.
•
Include a title page and references page in APA format.
•
Minimum two referenced sources and corresponding intext citations.
•
Please see grading rubric is attached PDF
Grading Rubric:
Satisfactory (C)
Needs Improvement
(D-F)
Criteria
Excellent (A)
Good (B)
Analysis of
Current
Messaging
Provides a comprehensive
analysis, clearly identifying
all communication
elements, with insightful
evaluation of empathy and
equity aspects.
Provides a clear analysis
with some evaluation of Analysis is somewhat
empathy and equity,
generic, with minimal
though may lack depth insight into empathy
in certain areas.
and equity.
Proposal for
Improvement
Proposes innovative,
detailed improvements
grounded in strategic
communication principles,
with a strong emphasis on
inclusivity and stakeholder
engagement.
Fails to propose
Proposes clear
Proposes basic
meaningful
improvements, but may improvements with
improvements or
lack detail or innovation. some relevance to
misunderstands
Shows an understanding strategic
strategic
of strategic
communication. Lacks communication
communication.
detail or innovation.
principles.
Engagement
Plan Outline
Provides a detailed,
realistic stakeholder
engagement plan, with
creative solutions for
potential challenges.
Provides a clear
Outlines a basic
stakeholder engagement stakeholder
plan, but may lack detail engagement plan, with
or creativity in
minimal consideration
addressing challenges. of challenges.
Writing
Quality and
APA Style
Good writing quality,
Exceptional writing quality, well-organized, few
well-organized, no
grammatical errors,
grammatical errors, perfect minor APA formatting
APA formatting.
issues.
Satisfactory writing,
some organizational
problems, several
grammatical errors,
some APA formatting
issues.
Lacks a coherent
analysis, with little to
no consideration of
empathy and equity.
Lacks a coherent
engagement plan or
fails to identify key
stakeholders and
challenges.
Poor writing quality,
disorganized,
numerous
grammatical errors,
fails to follow APA
formatting.
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