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Article Review Questions
A comparative analysis of international tourists’ satisfaction in Mongolia.
Since you have been using the Mongolia data for SPSS assignment, I thought it will be
interesting to let you review this article on tourist satisfaction in Mongolia. The data you
have been using are only part of the entire data set without the Japanese group. This
article surveys four groups of international tourists about their satisfactions with travel
products, services, prices and experience in Mongolia and their future purchase behavior.
It applies both descriptive and inferential statistics in analyzing the survey data. It reveals
different satisfaction levels expressed by the four international tourist groups.
Read the article and answer the following questions. You can complete this assignment
by answering each question separately or by integrating all questions in a short essay.
Answer these questions as complete as you can, your critique must be at least three typed
and double-spaced pages.
1. What is the purpose of this study?
2. What factors have influenced the growth of international tourism in
Mongolia?
3. What are the different dimensions (or aspects) of tourism satisfaction
discussed in Literature Review section (Tourism Satisfaction: Conceptual
Background, pp.3-4)?
4. How was the survey instrument designed?
5. What limitations can you find with the data collection procedure?
6. Examining the variable service in Table 4 on p. 8, interpret the mean and
standard deviation for the whole sample, and then compare satisfaction levels
by the four international tourist groups.
7. What is the function of F statistics reported in Table 4, such as F=25.15 for
the variable nightlife?
8. What does the asterisk * symbol mean when it is superscripted to some F
statistics in Tables 4, 6 & 8? What does the footnote p
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