Description
Overview
Research is a significant skill you will need to master to reach your target market and make strong business connections. Devoting sufficient time to research prospective sport organizations you wish to pursue will provide you with a foundational knowledge of those that are worthy of your attention as you start your career. Identifying a sport organization that aligns with your personal interests and skill set takes time. Learning how to locate information quickly will hone your sales skills as you pursue future partnerships. As you complete your research, consider what kind of license or sponsorship you might sell.
This journal activity will help you build a foundation for your milestone assignments toward the final project. Your summary of two articles on your chosen sport organization, as well as your summary on a thought leader in this chosen field, will give your instructor an opportunity to offer constructive feedback to guide your next steps toward your Milestone Two: Deal Research in Module Four.
Prompt
First, explore the module resources provided to narrow down the potential sport organizations to one you wish to use for the final project. As you continue your research, you will select two articles on the sport organization you will choose for your final project. Once you have chosen your articles, you will address the following:
Article Research: Sport Organization Current Market Position: You will write a concise summary of each of these articles in two brief sentences in your journal submission. Your work should identify the reasons you selected this organization. What is it about the organization that appeals to you? What kind of license or sponsorship might you sell? How might you relate to this organization?
Sport Sponsorship and Strategic Partnership: Describe a prospective license or sponsorship partnership and identify how this strategic partnership would benefit the sport organization.
Thought Leader Research: Research thought leaders within the sport industry by reviewing LinkedIn and Twitter. Identify individuals who are leading the industry and consider which attributes and circumstances have positioned these individuals at the top of their field. Describe at least one thought leader in your journal.
Reflection: Reflect on what you have learned about the sport organization, thought leaders in the industry, and a prospective license or sponsorship you might consider selling. Summarize this reflection in a concise journal assignment of no more than 300 words.
What to Submit
Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
