Description
Instructions
The two parts of the overall marketing plan that will be completed this week are the sections for the Target Market, and the explanation of the 5Ps (Product, Price, Place, Promotion, and Positioning). Please thoroughly addresses the following components.
Target Market in the Charles Town, WV area.
Who are the residents, businesses, or groups in the Charles Town, WV area that would be most interested in minor league baseball?
In most cases, target markets can be further broken down into smaller market segments? How does this apply to the Charles Town target market. Please explain.
Explanation of the 5Ps.
In most marketing circles, these are typically referred to as the 4Ps. However, positioning, or where the product is positioned in the market, is also a crucial part of the marketing process. Therefore, please provide answers to the following questions.
Product – What is the product or products you are selling?
Price – At what price point will the product or products be priced?
Place – Where will the product or be products be distributed?
Promotion – How will you make consumers aware of the product or products?
Positioning – Where will the position of the product or products be in relation to other competing products or services?
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV. Please be sure to review the “PowerPoint Presentation Do’s and Don’ts” document that’s attached. Remember, the PowerPoint must be in bullet format and must include a notes section in a separate PDF or WORD document. The notes section should be a summary of the bullet points in your presentation, such that if you were unable to make the presentation, someone else could make the presentation for you by reading what you’ve written in the notes section. Remember, you will be handing this to the president and board of trustees for review. Be sure to carefully proof your work. You do not need to include your Week 2 assignment with this portion of your marketing plan.
Please include a title slide that includes your name and the assignment topic, as well as a reference slide at the end of your PowerPoint presentation which includes a minimum of three (3) scholarly sources. However, since your goal is to have a minimum of ten (10) overall sources for your final marketing plan, sources utilized for this week should be different than those in the Week 2 assignment. Don’t forget that every source should be correctly cited throughout your presentation on the appropriate slide.
