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Using the guidelines for qualitative data analysis that you’ve learned in class, readings, and videos, analyze the in-depth interviews collected by members of your group. Your analysis should focus on a key question that can be addressed through analysis of in-depth interviews. Write a 4-5 page, double-spaced paper in which you present the findings from your analysis of the in-depth interview transcripts. This paper should be written for a general audience of sociologists and be formal in style.I have attached the detailed instructions to the assignment with the interview at the bottom of the instructions document. I have also attached the rubric, materials for the analysis, and slides the explain the textbook.The textbook: Understanding the Social World, Second Edition, by Schutt.
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QUALITATIVE PROJECT: IN-DEPTH INTERVIEW ANALYSIS
Using the guidelines for qualitative data analysis that you’ve learned in class, readings, and
videos, analyze the in-depth interviews collected by members of your group. Your analysis
should focus on a key question that can be addressed through analysis of in-depth interviews.
Write a 4-5 page, double-spaced paper in which you present the findings from your analysis of
the in-depth interview transcripts. This paper should be written for a general audience of
sociologists and be formal in style. The paper should include:
1. A title that reflects the topic – try to make it interesting/creative.
2. Introduction (label this section “Introduction”) (approximately ½ page) An introductory
paragraph or two in which you describe the central question to be addressed and/or the general
goal of your qualitative analysis.
Further detail: What are you studying and why? Pique your reader’s interest by describing what
is significant about the setting or people you chose and what you hope to learn. Conclude this
section with a research question that reflects your project. The research question should flow
logically from the introduction. If you want to include any references to the articles you read for
your literature review, you can do that in this section (optional).
3. Methods (label this section) (approximately ½ page) A paragraph or two in which you
describe how your group conducted your research. You should explain and justify why the indepth interview method was appropriate for studying the topic you selected (what about your
question warranted qualitative methods instead of quantitative?). Discuss the characteristics of
all of the participants in your group, how they were recruited, where the interviews were
conducted and how they were recorded (find out from your classmates. This part only needs to
be a few sentences.) Finish the methods section by describing any problems you or anybody in
your group encountered in collecting your data that the reader should be aware of when
evaluating your findings and conclusions.
4. Findings (label this section) (Approx 2 pages) In this portion of the paper, you will tell the
reader what you found in your research. It should be the longest section in your paper, and
highly descriptive, so that the reader gets a sense of what you observed or heard. The analysis
should be organized around 2-4 central themes that emerged through your analysis of the
transcripts. Include quotations from your interviewees to illustrate the central themes or
findings. Look beyond the obvious (e.g. demographics) for more interesting findings. There
should not be any references to yourself in this section. You are the observer or the listener of
others and the focus is on them, not you.
5. Conclusion (label this section) (approximately ½ page). You should end by briefly restating
your findings and connecting them to the research question you presented in your introduction.
Was your research question answered? If not, why not. What sociological meaning or
significance can you make of your findings? Include a discussion of the limitations of your
project and an assessment of the validity of your findings. How could you improve this project if
you did it over? What further research would you like to do on this topic?
GRADING: Papers will be graded on the following criteria: Completeness (e.g. the extent to
which you have followed the guidelines and included all of the parts); the correct and
appropriate inclusion of concepts and information we are learning in class; the extent to which
your data supports your analysis; the internal logic of the paper (i.e. how well it all fits together,
from the title to the conclusion) and how well the paper is written. Neatness, proper grammar,
and correct spelling are expected. Please check for typos……Spell check programs do not
catch them all. See rubric below for specific details.
Note: The lack of expected or exciting findings will NOT affect your grade.
Interview Outline:
OVERARCHING RESEARCH QUESTION: What does style mean to you?
What was the first outfit you remember being proud of?
– Ask details, Ask if they would wear it now?
– How did it make you feel?
Can you describe your style now?
– Have you always described your style this way?
Favorite outfit at the moment?
– Why do you think you remember this outfit?
– Inspiration or Mimic?
– What message are you giving off —> what does it convey?
What is your favorite thing about your style? Why?
What is your least favorite? Why?
Aside from clothes, what are other ways you express your style?
– Ask about tattoos, Body hair, Jewelry, Piercings, Hair, Makeup
Where did you grow up? What styles were you exposed to as a child?
– Who inspired your style as a child?
– Who inspires your style now? Where do you get your inspiration?
How would you describe your style evolution? In what ways has your taste changed since you
were younger?
– What do you think influenced that change?
– How do you feel about the fact that your style changed in that way?
– What role did clothing play in your childhood?
When do you notice your style transition depending on where you are?
– The location you are? Who are you with? Season?
What are some significant factors that you think helped formulate your style?
– What made you think of this specifically?
How do your clothes make you feel when you wear them? How does this differ from when you
are wearing clothes that aren’t your style?
– Would you wear these outfits to a certain place or environment?
– What clothes would you wear regularly?
– Do you have a go-to outfit?
How does that (style) relate to who you are (and your identity)?
– What would you consider is your identity?
– Would you still have an identity without first finding your style?
Do you feel more comfortable with your fashion/style now?
– Why do you think that?
– Do you feel you have to dress a certain way?
– If not comfortable, ask why but be courteous
In-Depth Interview – Jaden M.
Topic: What does style mean to you?
JM: Okay, so I would like to interview you today about style and identity. May I do so?
KZ: Yes, no problem.
JM: And so my first question, which is our overarching research question that we’re looking to
analyze, what does style mean to you?
KZ: Style is subjective. I think you can have style in a lot of ways. Such as maybe wearing
clothes, decorating your apartment
JM: What was the first outfit you remember being proud of?
KZ: I can’t think of it. It was probably my dance recital. It’s way back when or like, I used to
dance as a kid.
JM: So would you wear that outfit now or not? And if so, how did it make you feel?
KZ: Like a star. Because I was a star at least in terms of my dance recital. My parents would
watch me and it made me feel so proud.
JM: Do you remember a certain moment where you had to wear it?
KZ: To my dance recital and to the rehearsals in the little studio. It was fun.
JM: So can you describe your style now?
KZ: My style now? More jeans and a sweatshirt. I dress for work. I’m gonna have to start
wearing scrubs soon. I’m starting a new job. But um yeah, I don’t think that I wear a lot other
than jeans and a sweatshirt. It doesn’t harm my design aesthetic. I have a lot of orange in my
apartment. My bed is blue. That’s about it.
JM: How has your style adapted to different phases of your life?
KZ: When I was a big girl I wore bigger clothing and I wore more black because black is a
slimming color. When I lost weight, I was able to explore more brands and designs and fashion
styles. Because my proportions were that of average people. So then I could like you know
actually wear clothing that was more exploratory.
JM: Would you always describe your style in this way?
KZ: No, not really. It has changed a lot over the years.
JM: Was there a certain transition to change into your style?
KZ: Um, yeah, I went to college which requires a different set of clothes. And then I graduated
and went into the healthcare industry which now requires a different set of clothing. My clothes
now really kind of have to be tear proof. So if a client is scratching at me or hitting me they can’t
really grab on to my ribs in my jeans per se or if I wear a sweatshirt, I have to be cautious if it is
not one that I would mind getting bleach on or getting pissed on.
JM: So what’s your favorite outfit? At the moment?
KZ: I like my Margaritaville sweatshirt. My black jeans with my white stitching on there from h&m
and then I’ll wear my gold pendant on top.
JM: Why do you think you remember this outfit?
KZ: Because I bought it recently.
JM: Was there inspiration for it?
KZ: Did you see Jimmy Buffett just died so I went to his restaurant, drank his drinks, his
clothing, and I got a photo on my keychain. I went with my best friends.
JM: What message are you giving off with the outfit?
KZ: I went to Vegas recently so I have a spunky sort of graphic tees on a sweatshirt style. I don’t
mind wearing dark colors. I don’t mind white colors either, but they get dirty easily. I have places
to be, places to see, so I’d rather not care and get something white dirty.
JM: What are other ways you express your style?
KZ: Apartment design. I place everything in a certain way to express myself. My posters, plants,
paintings, and even my furniture.
JM: Do you have any tattoos or do you use any body hair or jewelry?
KZ: I have a finger tat. (laughter) Oh boy. I like to shave my armpits, shave my legs. Tweeze my
eyebrows from time to time. I like to do some makeup. I’ll do eyelashes sometimes. I did those
last night for Halloween. I do eyeshadow mascara highlighter. I also like to play guitar, that’s
another way I express myself.
JM: So where did you grow up?
KZ: Des Moines, Washington. I grew up there but I went to school in Burien. So I knew a lot of
the Burien kids. Des Moines was next to Federal Way but Federal Way was a bit sketchy.
JM: What styles were you exposed to as a kid?
KZ: A lot of older people. older styles. There are a lot of old people that I’ve met. But you know, I
grew up in 2000 so low rise jeans were still in. Yoga pants started to hit. crop tops were cool
too. Tank tops during the warm weather.
JM: Who or what inspires your style?
KZ: Buying stuff on eBay I feel like right now. Kind of the trend. A little bit of tiktok you know. I
like to go to value village and just have fun. So I get a lot of inspiration from the pieces that I
learned there. And I also find inspo from just sitting around and watching people go by and
people watching. It’s a great way to just kind of see what people are wearing in the area that
you’re in and what you might be interested in wearing yourself. Go off!
JM: How would you describe your style evolution?
KZ: I used to not give a fuck and wear basketball shorts. I started wearing jeans when I could
actually fit into them. So like junior year, sophomore, junior year in college. And then jeans allow
you to do so much. You can wear so many different types of jeans with a sweatshirt or a tee. I
kind of transitioned once I lost a lot of weight and was able to be confident with myself.
JM: What do you think influenced that change?
KZ: Seeing social media and of course losing weight.
JM: What are some significant factors that you think helped formulate your style?
KZ: Definitely the trends. The mainstream media is definitely big, because you know you see it
every day on your phone. Then you know where I’m living because in Bellingham can’t really
step outside without a full Parka on without, you know, wanting to feel hypothermic, you know.
So location, trend and weather.
JM: Do you notice your style change from the people you hang around or your environment?
KZ: Yeah, like everywhere I go I run into a different type of outfit like at work I have my clients
who are still dressed in like it’s the 80s and then I got my friends up here that are dressed in
pretty modern trendy wearing gorpcore and stuff. And then you go home and you run into your
mom and Nordstrom. Nordstroms where and you remember oh yeah, people are still in their
professional garb?
JM: How do your clothes make you feel when you wear them? And how does this differ from
when you are wearing clothes that aren’t your style?
KZ: When I choose my style I just want to feel comfortable and confident and I feel more free to
be myself and able to receive the world in a better light. Because I’m putting myself out there in
the light that I like to be seen. And then when I’m wearing clothes that I don’t feel confident in, I
kind of retreat towards, you know, safety and just don’t really put myself out there and do things
that are normal. I don’t do things that I would normally do but you know, then again you also risk
not putting yourself out there by wearing the clothes that you know make you uncomfortable. If
you put yourself in those uncomfortable clothes, is that putting yourself out there? You know it’s
always a fight but you know, you just have to wear what makes sense for the situation. jeans
and a T-shirt always work.
JM: Do you have favorite materials or textures?
KZ: Honestly sometimes clothes make me feel itchy. I get sweaty like if I’m in like polyester or
something that’s plastic it’s uncomfortable. I like to have cotton or wool, something natural
because it makes me feel more comfortable in it. It’s also what our ancestors wore like plastic is
a new thing. Especially rubbing against our bodies all the time. It’s uncomfortable. And then
when I’m wearing something that’s my style, my style is also I like to have a nice sweater, like a
nicer sweater. If it’s, you know, so if you invest in some type of in things that are your style and
that you know fit and are comfortable then you’ll wear it because when you should wear you
wear it because it’s like obviously maybe feel bad because you invested in it but you know you
should wear it because it’s something that’s natural, probably and well made and versus fast
fashion which is uncomfortable and plastic.
JM: Would you wear these outfits in a certain place or environment?
KZ: Jeans in a T-shirt always work. Yeah, like with the Parka thing. Bellingham is freezing,
snowy, and rainy. You need something that protects you from the elements. Obviously you’re
not bound to carry an umbrella around 24/7 here. So yes, a rain jacket is a staple.
JM: How does style relate to who you are and your identity?
KZ: Honestly, I think it has less to do with style and your identity but you know(…) I think that
your identity is the real you and then your style is just an addition or a sect of the personality
type thing. I think that it contributes they’re like synonymous with each other and I think that it
(…) say if you’re you’re having a bad week and you wear all black, say but (…) when it comes
time for graduation, they wear a lot of white or wedding times it’s a great time where a lot of
white, you know.
JM: So what would you consider is your identity?
KZ: My identity, I’m Kathryn. I, uh, I live in Bellingham right now, but I’m from Des Moines. I
respect family. I care a lot about them and I think that following passions is a big thing. I think
that I like to play guitar and I like to help people. I like to cook. I enjoy cooking for people.I like
to, um. I like to hang out. Can I say? (…) I like to smoke weed. Add that to your data set.
JM: So would you still have an identity without first finding your style?
KZ: Yeah, babies, babies. They have an identity. They don’t even know it. Yet. Honestly. That’s
a little debatable. If you were a kid like (…) I know at least when I was a kid, I was really like,
even back then I was picky about what I wore. I would change my outfit like 5 – 10 times a day. I
would just say that your identity comes first, and then your style.
JM: Do you feel more comfortable with your fashion or style now?
KZ: Yes, more options. I have more options I can pick and choose and I’m not being chosen for;
and I can also explore different types of stores that I want too. Although Bellingham is a little
slim pickins for style wise like you know, we got a few stores but if you ain’t’ find it in those
stores, you ain’t’ findin’ it.
JM: Why do you think that?
KZ: Because of the economies of scale, and I think that this is not like a large economy. So, we
don’t have that many stores to kind of substantiate a large economy. You know (…) A large
economy wouldn’t be supported here. Okay. Our kind of medium sized economy that we’ve got,
has some stores to support it.
JM: Do you feel that you have to dress a certain way?
KZ: Yeah. Yeah, I feel like I need to wear something edgy or if it’s not edgy or something like
something cool then you’re just like an NPC, or are perceived as that.
JM: Are there any styles or trends you’re interested in exploring?
KZ: Minecraft ware, I saw a Minecraft backpack at Walmart, I wanted it. It was 20 bucks; 30
bucks almost. So, I didn’t get it.
JM: Why is that?
KZ: (laughter) Cause it was 30 bucks. But it had a glossy creeper face on it. It was cool. I love
Minecraft.
JM: What aspects of your style do you hope to maintain as you grow older?
KZ: I hope to maintain class and sophistication, I go look for interesting textures and stuff in
fabric so I really want to be able to keep my eye out for that stuff as I grow. But that’s pretty
much it.
JM: You spoke about fast fashion previously in the interview, how would you describe this?
KZ: Fast fashion I’d say is clothing that is made like quicKZy and probably just like in a factory
somewhere that it’s like you know it’s not high quality a lot of the forever 21 clothing is fast
fashion a lot of the shein clothing Romwe even our Temu packages are fast fashion but I like
Temu and I’m gonna continue purchasing their items.
JM: What clothes would you wear regularly?
KZ: jeans or sweats to sleep? And a t- shirt or crop top probably with a sports bra or regular bra.
I’d probably wear that and then see myself walking around the mall [inaudible]
JM: Do you have a go-to outfit?
KZ: Jeans and a crop top for sure.
JM: Do you have a favorite one?
KZ: To wear daily but they’re nasty. Because I wear it to work and then otherwise. I like my
black jeans with the white stitching and the Margaritaville sweatshirt but I can only wear it so
often because I would get it really dirty. Then yeah, I like purses. I really like purses. I have yet
to be able to wear my Louis Vuitton purse out.
JM: Where did you get your Louis Vuitton purse?
KZ: I got it in Mykonos.
JM: Where’s that?
KZ: Greece, it’s Greece. So me and my mom. We went to Athens. Well, we flew into Denmark
and then we went to Athens. And then we took a boat to Mykonos and then we walked by this
louis vuitton store like every day we went to Mykonos and we wanted to go in so bad. It was the
second the day before the last day in Mykonos and we were supposed to leave the next day. So
when we were walking in we saw this pink bag with (…) it is beautiful and then a blue one but
this pink one and I haven’t seen it in a single store. So we went to the Paris louis vuitton. They
didn’t have it there. We were like the fuck, this is Paris. They should have every louis vuitton
ever.
JM: Did you see the people dress a different way in Paris or Greece?
KZ: They don’t dress like here. They dress fiercely. They just really (…) them over there. They’re
like to the nines. Over here people dress like shit. They don’t care. It’s Athleisure wear
everywhere. You know you’ll find a mountain bike, you’ll see mountain biker stuff, everywhere
like look around and you’ll see a hiking boot. It’s fucking disgusting. I hate it but you know, it’s
what we’re used to because it’s Bellingham.
JM: Thank you for your time today, that is all for the interview.
KZ: No problem. Thank you!
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