Description
The specific requirement is ASS3. It needs to be accompanied by a social media post and explanation. Smart mattresses for our group’s products.
Unformatted Attachment Preview
Subject Outline
Subject Title
Social Media Marketing
Subject Code
BX3081
Credit Points
3
Study Period
SP53
Attendance Mode
Internal
Campus
Singapore
Prerequisite/s
BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18
CP of subjects
Lecturer
Rayan Daniyal
Discipline convener
Pengji Wang
College of Business, Law & Governance
At James Cook University, we acknowledge the Australian Aboriginal and Torres Strait Islander
peoples of this nation. We acknowledge the Traditional Owners of the lands on which our
campuses and study centres are located and where we conduct our business. We pay our
respects to ancestors and Elders, past, present and future. JCU is committed to honouring
Australian Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual
relationships to the land, waters and seas and their rich contribution to JCU and society.
© Copyright 2023
This publication is covered by copyright regulations. Apart from any fair dealing for the purpose of private
study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by
any process or placed in computer memory without written permission (including file sharing websites).
Contents
1
2
3
4
Subject details …………………………………………………………………………………………………… 3
1.1
Student participation requirements ……………………………………………………………………………….. 3
1.2
Teaching Staff contact details………………………………………………………………………………………… 3
1.3
Subject description ……………………………………………………………………………………………………. 4
1.4
Subject learning outcomes and course learning outcomes …………………………………………………….. 4
1.5
Student feedback on subject and teaching………………………………………………………………………… 4
1.6
Subject resources and special requirements ………………………………………………………………………. 4
Assessment details ………………………………………………………………………………………….. 6
2.1
Key dates ……………………………………………………………………………………………………………….. 6
2.2
Requirements for successful completion of this subject ………………………………………………………… 6
2.3
AccessAbility Services and Support ………………………………………………………………………………….. 7
2.4
Assessment items ……………………………………………………………………………………………………… 7
Submission and return of assessment…………………………………………………………….. 16
3.1
Submission of assessment………………………………………………………………………………………….. 16
3.2
Late submissions ……………………………………………………………………………………………………. 17
3.3
Special Consideration (including deferrals and extensions) ………………………………………………….. 17
3.4
Academic Integrity …………………………………………………………………………………………………… 17
3.5
Return of assessment ……………………………………………………………………………………………….. 17
3.6
Review of assessment ………………………………………………………………………………………………. 17
Learning and teaching in this subject………………………………………………………………. 19
4.1
Subject calendar …………………………………………………………………………………………………….. 19
4.2
Learning and teaching activities/expectations……………………………………………………………………. 22
This Subject Outline has been prepared by Rayan Daniyal for Business School, James Cook University
Singapore Campus. Updated 30 October 2023.
The information provided in this subject outline is correct as at the time of completion and may change
in response to changing University resources. Any changes will be approved by the College Dean or
representative and will be communicated to students by the LearnJCU subject site.
Page 2 of 23
1
Subject details
1.1 Student participation requirements
The JCU Learning, Teaching and Assessment Procedures (2.1.2d) indicates a typical student workload for a three (3) credit
point subject requires a 130 hour work load of study related activities, including attendance, assessment and self-directed
study over the duration of the subject with equivalency across all attendance modes.
Note that attendance at specified classes will be a mandatory requirement for satisfactory completion of some subjects
(Learning, Teaching and Assessment Procedures, 3.1.8e) and that additional hours may be required per week for those students
in need of English language, numeracy or other learning support.
Key subject activities
On-campus > Lectures – may include recorded
presentations, online activities & self-learning
activities inclusive of lectures, via LearnJCU (20 hours)
Refer to class timing via the Timetable service from StudentFirst https://secure.jcu.edu.sg/StudentFirst/
On-campus > Tutorials – may include recorded
presentations, online activities & self-learning
activities inclusive of synthesising sessions, via
LearnJCU (20 hours)
Refer to class timing via the Timetable service from StudentFirst https://secure.jcu.edu.sg/StudentFirst/
Lecture (2 hours per week)
Every Tues 9am to 10.50pm
TA every Tues 11am to 12.50am
Tutorial (2 hours per week)
TB every Wed 9am to 10.50am
TC every Wed 11am to 12.50am
For information regarding class registration, visit the Class Registration Schedule.
1.2 Teaching Staff contact details
Teaching team
Staff
member
Discipline convener
Pengji
Wang
Lecturer
Rayan
Daniyal
Tutor
Rayan
Daniyal
Learning Advisors
JCU
Singpore
Learning
Centre
Librarian
JCUS
Library
Roo
m
Phone
Email
Consultation
times*
JCUS
0011(65)67093719 [email protected] NA
camp
us
JCUS
By
[email protected]
+65
camp
appointment
u
us
+65
JCUS
camp
+65 67093869
us
[email protected] By
appointment
u
n/a
[email protected]
By email
C1-08 n/a
[email protected]
By email
C112B
Page 3 of 23
*Other consultation times by appointment only.
1.3 Subject description
This subject is designed to develop skills in social media marketing for copy, curation, and discovery. The subject focuses on
practical applications of marketing theory to support strategic decisions in market segmentation, communication, metric and
evaluation strategies, for the creation and management of online communities. Technical skills are developed through the
exploration of social media algorithms, platforms and tools, and the creation of content suited to different platform strategies.
Grounding in personal development is provided through increasing learning abilities to concur emerging technologies, strategic
thinking, project management and the staffing considerations essential for effective social media campaigns, now and into the
future.
1.4 Subject learning outcomes and course learning outcomes
On successful completion of this subject, you will be able to:
• SLO1. analyse the theory behind social media marketing to support informed marketing decisions
• SLO2. critically evaluate existing digital metrics from campaign results and formulate new social media marketing assets
• SLO3. create a social media marketing strategy suitable for an identified market
These outcomes will contribute to your overall achievement of course learning outcomes.
CLO1: Demonstrate essential knowledge and innovative thinking necessary for a careers in ever changing business and
not-for-profit environments
CLO2: Synthesize underlying principles and concepts for making sustainable business decisions to meet current and
future needs
CLO4: Critically evaluate, interpret and communicate information, data & resources in academic literature and digital
contexts
CLO5: Work collaboratively and creatively to promote innovation
CLO6: Apply critical thinking and problem-solving strategies in disruptive domestic and global business contexts
CLO7: Convey information and ideas through effective communication skills appropriate to diverse audiences
CLO9: Evaluate and apply ethical, sustainable and social responsibility in professional practice and decision making
1.5 Student feedback on subject and teaching
Students are at the heart of JCU and as part of our commitment to improving the quality of our subjects and teaching, we
regularly seek feedback on the JCU student experience. YourJCU Surveys are available to all students through LearnJCU. You
will receive an email invitation when the survey opens.
The reason that it is really important for you to take the 5 minutes to complete the student feedback survey is that your
response can help inform evaluation of subject and teaching strengths and areas that may need refinement or change. YourJCU
Subject and Teaching Surveys provide a formal and confidential method for you to provide feedback about your subjects and
the staff members teaching within them. These surveys are available to all students through LearnJCU. You will receive an
email invitation when the survey opens.
Our teaching team work hard to ensure you are provided with every opportunity to learn theoretically supported practical
skills in an area that is highly sought after by employers. Please take advantage of these opportunities and fully engage with
the subject on all levels and make this subject the best experience you can have.
As part of our commitment at JCU to improving the quality of our courses and teaching, we regularly seek feedback and would
like to hear about your learning experiences this delivery of the subject as well. So when you receive an invitation to provide
student feedback, please do so.
We value your feedback and ask that you provide constructive feedback about your learning experiences for each of your
subjects, in accordance with responsibilities outlined in the Student Code of Conduct. Refrain from providing personal feedback
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on topics that do not affect your learning experiences. Malicious comments about staff are deemed unacceptable by the
University.
1.6 Subject resouces and special requirments
All subject readings and resources, including journal articles, book chapters, websites, videos, print and
eTextbooks, are available to view online from your Readings list via your LearnJCU subject site.
Note: readers of eTextbooks are restricted to one reader at a time and make sure you log off after you
have finished reading the eTextbook so other people can read the book.
The prescribed textbook is available to purchase online from the publisher Cengage, in print or ebook
form:
https://au.cengage.com/c/social-media-marketing-a-strategic-approach-3e-zahay-roberts-parkerbarker-barker/9780357516188/
Zahay, D., Roberts, M. L., Parker, J., Barker, D. I., & Barker, M. (2022). Social Media Marketing: A
Strategic Approach. Cengage Learning.
While studying this subject, you are encouraged to pay as much attention as possible to the marketing
activities going on around you. You can do this in a number of ways:
• Participaing in the discussion boards and learning from your fellow students.
• Paying attention to social media advertising and to the marketing materials you receive as a
customer.
• Developing close working relationships with marketing managers where you work;
• Monitoring marketing trends in the local, national and international business press;
• Accessing recent journal articles from JCU electronic databases.
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2
Assessment details
2.1 Key dates
Key dates
Date
Census date and Last date to withdraw without financial
penalty
See 2023 JCUS Study Period and Census Dates
Last date to withdraw without academic penalty
See 2023 JCUS Study Period and Census Dates
Assessment item 1: Written – Literature review (20%)
Due on Friday 1 Dec 2023, 11.59pm
Assessment item 2: Written – Project report (40%)
Due on Friday 22 Dec 2023, 11.59pm
Assessment item 3: Performance/Practice/Product Multimedia production (group) (40%)
Due on Friday 12 Jan 2023, 11.59pm
2.2 Requirements for successful completion of this subject
In order to pass this subject, you must:
• Achieve an overall percentage of 50% or more
• Demonstrate regular attendance and engagement with the content of this subject in accordance with studentparticipation
requirements as outlined above, including but not limited to online workshop and tutorial sessionparticipatory
attendance.
• Demonstrate a reasonable attempt on all assessment items. Students who have completed less than 100% of
the assessment will be subject to review by the College Assessment Committee which could result in failing the
Subject (F – Fail), and
• Complete at least 80% of assessment requirements, as listed above.
• Failure to comply with the above will result in an F (Fail) Result.
Note that the bullet point provided represents the JCU minimum passing requirement.
Note that any individual assessment item, for which students must achieve a satisfactory grade or pass grade in order to
meet subject requirements, must be clearly identified in this section (Subject Outline Procedure, 2.1)
List all other requirements for a passing grade (including clinical/professional experience requirements) and any special
assessment requirements, as presented in CSDB, and reiterate any mandatory attendance requirements as stated in Section
1.1.
Final results for this subject will be graded as described in the Student Results Policy.
Supplementary examinations/supplementary assessments are available for this subject, in accordance with the Learning,
Teaching and Assessment Procedure (3.2.10) and the Student Results Policy (2.1)
2.2.1 How do I track my progress in this subject?
There are many opportunities for you to obtain feedback and track your learning progress provided in this subject!
In the first two weeks of the subject, you will also have the opportunity to obtain feedback on your early understanding of the
subject by undertaking a pre-census test. The census date for JCU TR3 subjects is listed in the key dates in section and has been
marked in your weekly subject calendar. A precensus test is a learning tool for you to assess your understanding of the subject
and identify any areas that you need to concentrate on to continue the subject with the best chance of success. The precensus
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test does not contribute to your overall grade for the subject.
During the subject, you will have the chance to interact with other students and regularly share understandings and [mentally
and verbally/in print] compare your own understandings and learning progress with others. This can be done by you forming
study groups, meeting in the LearnJCU online ‘coffee shops’ via online class discussions, responding to others on regular
discussion board posts for topic activities.
The online & workshops tutorials, provide another means of learning feedback through discussion with your lecturer, any
industry expert guest speakers and fellow students. This means that to benefit from feedback on your learning, you will need
to be prepared for, and attend, the tutorial session each week for others to meaningfully engage with you in discussions.
2.3
AccessAbility Services and Support
Reasonable adjustments may be made to assist you to manage additional circumstances impacting on your studies provided
these do not change the academic integrity of a degree. Reasonable adjustments do not alter the need to be able to
demonstrate the inherent requirements of the course.
If you believe you will experience challenges completing your degree or course because of a disability, health condition or other
reason, you should fill up the Accessibility Intake form (click Forms for Prospective Students to locate this) and submit to the
relevant Student Ambassador at JCUS who will be in touch with you.
Your course inherent requirements can be found here Course and Subject Handbook
2.4
Assessment items
ASSESSMENT ITEM 1: LITERATURE REVIEW
• SLO1. analyse the theory behind social media marketing to support informed marketing
decisions
• SLO2. critically evaluate existing digital metrics from campaign results and formulate new
social media marketing assets
Aligned subject learning
outcomes
• SLO3. create a social media marketing strategy suitable for an identified market
• CLO2. Synthesise underlying principles and concepts for making sustainable business
decisions to meet current and future needs
• CLO4: Critically evaluate, interpret and communicate information, data & resources in
academic literature and digital contexts
• CLO6: Apply critical thinking and problem-solving strategies in disruptive domestic and
global business contexts
Group or individual
Individual assessment item
Weighting and due date
20%. Due on Friday 1 Dec 2023, 11.59pm
Requirements for
successful completion of
this assessment item
Achieve an overall percentage of 50% or more
ASSESSMENT ITEM 1: DESCRIPTION
This assessment task is to COMPARE AND CONTRAST THREE (3) theories from different categories used in social media
research.
The purpose of this assessment is to start to develop a theoretical base for your later assessments. It allows you to connect
your academic theoretical skills with your practical business skills, and this is a very important attribute for developing a
successful professional career. Theoretical concepts should form the basis of analysing information, developing alternative
solutions and making recommendations. You should read the paper a number of times before attempting to write anything.
This will highlight areas that you need further information on and you can then conduct the necessary secondary research,
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including academic papers, reports and media coverage. You should then apply marketing concepts, theories and empirics
covered in the subject to the problem.
From past experience, the most difficult aspect of this type of assessment for students is the idea of “analysis”. Most students
simply repeat what’s in the articles in their own words or simply re-arrange the same information. While the latter is definitely
desirable and helps students to break up the article into smaller components that can be analysed, analysis takes one further
step and that is to explain, using the language of marketing, the implications of this information for the firm and th e key
decision makers. For many students, analysis may be new at this stage of the subject. As the word count is relatively short, it
is advised that you outline one or two aspects that you find interesting about the theory and go into more depth in those areas.
In this assessment academic writing skills are being practised. If you are unsure there are some additional resources on writing
styles LearnJCU, there is also assistance available through the libguides.
Step 1: Read the Instructions and Rubric for this Assessment
Step 2: Review the article
“Social media research: Theories, constructs, and conceptual frameworks” by Ngai, EWT; Tao, SSC; Moon, KKL INTERNATIONAL
JOURNAL OF INFORMATION MANAGEMENT, 02/2015, Volume 35, Issue 1
a) Reread the article and lecture materials from week 2.
b) Select one theory from each of the three categories listed in the Ngai article, Table 1 on page 35 being (1)Personal Behaviour
Theories, (2) Social Behaviour Theories and (3) Mass Communication Theories. For example, you might choose Switching
Behaviour, Social Capital Theory and Media Richness Theory for thefocus of your assessment piece as they represent one
theory from each of the categories listed. In contrast, choosing Attribution theory, Personality Traits and Technology
Acceptance Model would not meet the assessment requirements as all three are listed in the Personal Behaviour Theories
category.
If you are unsure about your choice, please ask your lecturer before commencing the assessment.
Step 3: Conduct Further Research
a) Ensure that you conduct further research on your chosen theory. Are there any current articles since thedevelopment of the
theory? Have there been changes in thought? A good place to start is the reference listed in Table 1 page 35 in column 2 for
each theory.
b) Identify the key search terms, keep references of where you locate materials
c) Make notes of the key features of the theories selected to help you compare and contrast them; they alsoare useful for
formulating an appendix table for your assessment submission.
Step 4: Tips for writing your assessment
When you start to write your assessment, ensure that you are fulfilling the requirement to COMPARE AND CONTRAST. Hint:
What is similar? What is different? What is the relevance of those similarities or differences? If you are unsure check the
libguides on LearnJCU.
Following are some general guidelines on presentation and essay writing. Ensure you have a clear introduction, body and
conclusion. This assessment piece requires you to work individually to research and then present your submission as a formal
written document that is well structured and appropriately referenced.
Do:
•
•
•
•
•
•
•
Present the recommendations in essay format. This requires well-structured paragraphs. Use subheadings.
Use Arial font size 12 and right side margin justified.
The word limit of 1,200 words is a maximum for ALL essays in total.
Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your
recommendations. These are not included in your word count.
Use page numbers and double line spacing for ease of reading and feedback.
Use citations from original sources when they are used, using APA style referencing.
Proof read your essays thoroughly, for grammatical and spelling errors.
Do not:
•
Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do lend themselves to
discussion and
•
Copy material from other sources without acknowledging the source. Failure to acknowledge the source will be
interpreted as plagiarism which is a serious offence.
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Step 5: Check your work
Ensure you thoroughly proof read your assessment prior to submission. Many marks are quickly lost through not addressing
rubric criteria, incorrect formatting and basic grammatical errors.
Step 6: Submission of Assessment
You are required to submit this assessment online via LearnJCU only. You are not required to submit a hard copy. Please do
not email a copy of your lecturer as it will not be marked outside LearnJCU due to SafeAssign plagiarism checking requirements.
The assessment submission should include the:•
completed group coversheet (template in the assessment folder), and
•
assessment document
ASSESSMENT ITEM 1: CRITERIA SHEET (OR RUBRIC)
Criteria
High distinction
85 – 100%
Demonstrates a
sophisticated
understanding of the
literature.
Distinction 75-84%
Credit 65-74%
Satisfactory 50-64%
Demonstrates a
comprehensive
understanding of
the literature.
Demonstrates a
sound
understanding of
the literature.
Demonstrates a
satisfactory
understanding of
literature.
Demonstrates a
sophisticated
evaluation of
readings that
provides an
insightful
explanation and
deeply and
thoroughly reviews
logic/reasoning,
examines feasibility
and weighs impacts
of solutions.
Demonstrates a
sophisticated
conclusion logically
linked to the full
range of information
provided and
additionally
researched,
including opposing
viewpoints, with
related outcomes
being identified
clearly.
Demonstrates a
comprehensive
evaluation of
readings that
contains thorough
and insightful
explanation, reviews
logic/reasoning,
examines feasibility
and impacts of
solutions.
Demonstrates a
sound evaluation of
readings that
includes, logicical
reasoning, examines
feasibility and
impacts of solution.
Demonstrates a
satisfactory
evaluation of
readings and
includes some
logical reasoning
and suggests
solutions to issues
raised.
Demonstrates a
unsatisfactory
evaluation of
readings, no reviews
logic/reasoning,
does not examine
feasibility of
solutions or weigh
impacts of
solutions.
Demonstrates a
comprehensive
conclusion logically
linked to the full
range of
information
provided and
additionally
researched
including opposing
viewpoints, with
related outcomes
being identified
reasonably clearly.
Demonstrates a
sound conclusion
logically linked to
the full range of
information
provided, including
opposing
viewpoints, with
related outcomes
being identified.
Demonstratse a
satisfactory
conclusion logically
linked to the a range
of information
provided, with some
consideration of
opposing viewpoints
and some outcomes
being identified.
Written Communication Skills
(10%)
CLO 4, 6
Demonstrates a
sophisticated
understanding of the
written style, in the
form requested, and
with language
appropriate for the
target audience.
Work is thoroughly
proof read and
contains no
grammatical or
formatting errors.
Demonstrates a
sound
understanding of
the written style,
with form
appropriate to the
target audience.
Work has been
thoroughly proof
read and contains
few minor
grammatical and/or
formatting errors.
Demonstrates a
satisfactory
understanding of
the basic written
style and/or form
appropriate for the
target audience.
Work contains some
grammatical and/or
formatting errors
Referencing (10%)
CLO 6
Demonstrates the
effective use of
highly relevant
Demonstrates a
comprehensive
understanding of
the written style, in
appropriate form,
and in language
appropriate for the
target audience.
Work has been
thoroughly proof
read and contains
few minor
grammatical and/or
formatting errors.
Demonstrates a
comprehensive use
of highly relevant
Demonstrates an
unsatisfactory
conclusion, with
limited logical
linking to
information
provided, limited
evidence of
additional research
and/or
consideration of
opposing
viewpoints, and
with no clear
identification of
outcomes.
Demonstrates an
unsatisfactory
written style and/or
form appropriate
for the target
audience. Work has
been inadequately
proof read and
contains frequent
grammatical and/or
formatting
Demonstrates a
sound use of
Demonstrates a
satisfactory
understanding of
Unsatisfactory use
of scholarly
references.
scholarly references
from a wide range of
materials to support
points made.
scholarly references
to support points
made.
Work contains
scholarly
references.
Work contains an
accurate use of
the use of basic
references.
Work contains
largely accurate
Work contains
inaccurate APA
referencing Intext and/or in
Overview of the Literature
(10%)
Testing ability to understand
the literature
SLO 1 and 3
CLO 4
Critical Thinking (60%)
Testing ability to understand
the literature
SLO 1 and 3
CLO 2, 4, 6
Outcomes & Conclusions (10%)
Testing ability to write a
conclusion
SLO 1 and 3
CLO 2, 4, 6
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Unsatisfactory 049%
Demonstrates an
unsatisfactory
understanding of
literature.
Work contains
accurate use of
APA referencing
intext and at end
of text reference
list with no
errors.
accurate use of
APA referencing
intext and at end
of text
APA referencing
intext and at the
end of text
reference
Page 10 of 23
APA referencing
intext and at end of
text reference list
with minor errors.
end of text
reference list with
frequent errors.
ASSESSMENT ITEM 2: PROJECT REPORT
• SLO1. analyse the theory behind social media marketing to support informed marketing
decisions
• SLO2. critically evaluate existing digital metrics from campaign results and formulate new
social media marketing assets
• SLO3. create a social media marketing strategy suitable for an identified market
Aligned subject learning
outcomes
• CLO2: Synthesise underlying principles and concepts for making sustainable business
decisions to meet current and future needs
• CLO4: Critically evaluate, interpret and communicate information, data & resources in
academic literature and digital contexts
• CLO5: Work collaboratively and creatively to promote innovation
• CLO7: Convey information and ideas through effective communication skills appropriate
to diverse audiences
• CLO9: Evaluate and apply ethical, sustainable and social responsibility in professional
practice and decision making
Aligned professional
standards/ competencies
If this subject forms part of a professionally accredited course, list the professional standards
or competencies that are assessed in this item. Consider providing a URL link to the full set of
professional standards for students’ reference.
[Delete row if not applicable]
Group or individual
Group assessment item
Weighting and due date
40%. Due on Friday 22 Dec 2023, 11.59pm
Requirements for
successful completion of
this assessment item
Achieve an overall percentage of 50% or more
ASSESSMENT ITEM 2: DESCRIPTION
Step 1: Find your team
Groups are allocated automatically via LearnJCU random selection during the course (usually after the first assessment). Go to
the LearnJCU subject site and check which group you have been allocated to. Contact your team members ASAP, exchange
details, review the group work module materials and start!
Part of university study is learning to work in groups. This is because it is a particularly important skill in the workplace. In
today’s modern workplaces teams are often virtual working interstate or internationally, across time zones, cultures, languages
and background experience. A group work package has been included in the course materials for your teams use prior to
starting on the project. If team conflict should occur and you are unable to remedy the situation contact your lecturer at your
earliest opportunity. Failure to manage a team successfully is a reflection on the entire team’s skills and their capacity to deal
with the situation effectively in the required timeframe. Advice on team conflicts may also be obtained from Student Conflict
Support Service, email: http://www.jcu.edu.au/scss/enquiry.
Step 2: Choose your Product/Service
Your team is to build an interactive marketing presentation around a Blue Ocean opportunity i.e. a new way an existing
innovation of the digital world may be used in the future, OR propose a new digital innovation (not currently existing but
feasible in the future). You may select, for example, how virtual reality is to be used; how simulations can assist in sales; how
scenarios can build understanding of markets and/or products; how game solutions add impact to marketing; how apps may
develop new capabilities; how databases add value tomorrow; how social media is marketed tomorrow, etc. There must not
be an existing website, social media campaign, or marketing campaign for the product. There are examples of previous student
product/services in the support materials in the Assessment folder on LearnJCU and some YouTube links to previous student
presentations to give you an idea of the standard required.
Ideas for innovations/inventions can be found at:
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•
•
•
•
http://www.inventor-strategies.com
http://www.ideaconnection.com/new-inventions/
http://www.gizmag.com/
Another source of ideas can be found on crowd funding websites.
Step 3: Obtain approval for your Product/Service
Register your product/service proposal on the Discussion Board Thread (or as otherwise instructed by your lecturer) as soon
as possible. Check to ensure that your team’s idea hasn’t already been proposed by another group. If so, first in best dressed
and you will need to find another topic for your group. Each group must use a different innovation/invention. Do not start your
assessment work prior to receiving lecturer approval, as another group may have received approval for that
innovation/invention first and you will need to restart the assessment.
Step 4: Conduct Background Research
Apply your existing marketing toolbox and the content of this course to conduct a SWOT analysis, identify target markets and
relevant marketing theories and current industry practices to base your marketing strategy on. This step will be key in achieving
higher marks to the assessment. A ‘good idea’ that is theoretically unsupported is unlikely to pass this assessment.
Step 5: Develop Storyboard
Refer to the course materials explaining how to go about building a storyboard, the reasons for their use and the practical
requirements of this skill in the workplace. Ap
