Description
Once you have a clear understanding of what your organization needs, it is time to consider the interview process. This assignment is a continuation of the acquiring, developing, and leveraging employee process you have already been working on during this course. The interview process is an important step in hiring qualified diverse individuals for your organization.For this assignment, develop an interview strategy you would consider using to interview and select a diverse pool of qualified candidates for your organization. You are required to use the job description you developed in the previous assignment. As you are developing your interview strategy, think about preassessment options that would benefit the interview process. The following must be included in your interview strategy (750-1,000 words):A detailed description of the time, place, format, interview type, and employees involved in the actual interview process.At least one preassessment tool to be included in the selection process. Explain why this testing option is best suited for selecting a diverse array of employees.A minimum of four situational and four behavioral interview questions you would use to interview for the job. (Reminder: Use the job description from your previous assignment.)Cite and reference a minimum of three scholarly sources with at least one from the Wall Street Journal to support the ideas presented.Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
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HRM-635 Needs Assessment and Job Analysis Matrices
Definition: A needs assessment is the process organizations use to determine if training is necessary for its employees.
Note: This template serves as a guide to complete the needs assessment of your current or selected organization. You are allowed to manipulate
the categories to obtain the information you require in order to complete the assignment.
Needs Assessment Matrix
Department
Human Resource
Department
Core Function(s) of
Department
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Recruitment of
employees
Compliance with
labor laws
Keeping payroll
records
Employee
relations
Staff development
and training
Formulating
organizational
policies and rules
Designing the
employment
benefit schemes
List of Jobs or Tasks of
Department
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•
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Selecting the ideal
personnel to
perform the right
job
Initiating
orientation
programs for
newly hired
employees
Maintenance of a
positive
workplace
environment for
the employees
Identify and
address the
training and
development
requirements of
the workers to
boost employee
productivity
Current Department or
Employee Needs
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The HR
department needs
a comprehensive
scheme for
handling
employee
benefits, relations,
payrolls, and
training to ensure
they are motivated
and more
productive for
Cigna Group.
The department
also needs
guidelines and
feedback for
coordinating and
directing
administrative
functions.
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Current Trainings/
Required Trainings to
Meet Department or
Employee Needs
• Strategic planning
training
• HR management
training
• Affirmative
Action
Marketing Department
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Management of
the brand and its
reputation
Identifying,
retaining, and
satisfying
consumers.
Product and
Services
innovation and
development
Product pricing
and positioning
Market data
collection and
research
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Reach out to
consumers,
prospects, society
and potential
investors
Planning and
initiating
campaigns for
marketing
programs.
To produce
promotional and
marketing
materials
Monitoring and
managing social
media
Produce internal
and external
information
dissemination.
Marketing and
customer research
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•
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Cigna’s marketing
department
requires a
balanced
allocation of
resources and
workload to
minimize team
burnout.
The department
needs personnel to
monitor
customers’
responses after
marketing and
sales.
The department
markets products
without assisting
customers in
making decisions,
so there is a need
for personnel to
assist the
customers in
making
purchasing
decisions.
The marketing
department must
monitor the
progress and plan
the project
timelines to
enhance
organizational
productivity.
Multidiscipline training
programs
Search Engine
Optimization marketing
Digital marketing
analytics short-term
courses
Social media marketing
programs.
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Employees
require effective
coordination for
the substantial
production of
creative solutions
and efficient
results.
Job Analysis Matrix
Definition: A job analysis is a process used to acquire detailed information about a specific job. The analysis will support the development of a job
description based on the needs of the organization.
Note: This template serves as a guide to complete the job analysis following the needs assessment of an organization to create a job description.
You are allowed to manipulate the categories to obtain the information you require in order to complete the assignment.
List Tasks, Duties, and Responsibilities
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Planning, implementation, and
evaluation of employee relations
and human resource management
regulations and policies
Human Resource Manager
Manage the employees and teams
in completing organizational and
departmental projects.
Control the orientation and
training programs.
Create and develop a conducive
work environment.
List Knowledge, Skills, and Abilities
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Strong communication that enhances
good interpersonal relationships
among employees and between
workers and employers
Work discretion and ethics to
enhance a positive culture
Approachable to enhance employee
performance
Other Core Competencies and Education
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Employee benefits evaluation
Emotional intelligence
Confidentiality
Event, workshop and program
organizing
Conflict resolution
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Manage and run the recruitment
and selection process of the
organizations.
Sustaining the organizational
structure of the workplace by
outlining the qualifications and
duties for each position.
Addressing customer concerns
Segmenting customers to assist
marketing
Building long-term relationships
with key clients
Management of customer
feedback
Creating marketing and sales
plans to capture a sizeable market
Analyzing competition and
obtaining new ways of retaining
customers
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Bachelor’s degree in business
administration, marketing and the
related field.
Good employee and customer
relations
Problem solving aptitude
Ability to track customer satisfaction
key performance indicators.
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Detail-oriented
Accountable
Strategic outlook
Data-driven mindset
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Job Description
Anahit Atoyan
Grand Canyon University
HRM 635
December 20, 2023
2
Client Manager
Role Summary
Cigna Healthcare Group’s client manager is responsible for growing membership within existing
accounts and directly managing business relationships with client accounts. The client manager
ensures that systems and processes are in place to meet the needs of internal and external clients.
They develop and implement strategies and policies relating to account management. They may
also provide guidance or expertise to less experienced account managers. The client manager
analyzes markets and identifies customer needs.
Responsibilities of the Client Manager
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Overall account management responsibility for CIGNA HealthCare assigned customers,
including responsibility for persistent results, membership, and revenue growth, and the
cultivation of customer and producer/broker relationships.
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Provides input that positively impacts financial results.
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Ensures exceptional service and growth through developing a high-performing Client
Management team.
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Market research analysis and identification of customer needs
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Monitor how clients respond to marketing campaigns and write a report to the marketing
department.
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Resolve client issues effectively by working with internal teams to identify the source of
problems and implement solutions to prevent future issues.
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Collaborate with the marketing and human resource departments to align services and
offerings with the client’s needs after comprehensively analyzing healthcare
requirements, preferences, and expectations (Zajac et al., 2021).
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Assist clients in decision-making, especially on purchases, by responding to their
inquiries on different products and services presented during marketing campaigns.
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Provision of creative solutions through coordination of the marketing department
employees to boost effective marketing campaigns and customer engagement (Rehman et
al., 2022).
Qualifications
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Bachelor’s Degree in Business Administration, Sales and Marketing, or any other related
field.
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Three years’ experience in health benefits, customer relationships, or human resource
management.
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Financial Savvy and ability to grow book of business
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Excellent communication/customer service skills/sales negotiation skills.
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References
Rehman, S. ul, Gulzar, R., & Aslam, W. (2022). Developing the Integrated Marketing
Communication (IMC) through Social Media (SM): the Modern Marketing
Communication Approach. SAGE Open, 12(2), 215824402210999. sagepub.
https://doi.org/10.1177/21582440221099936
Zajac, S., Woods, A., Tannenbaum, S., Salas, E., & Holladay, C. L. (2021). Overcoming
Challenges to Teamwork in Healthcare: A Team Effectiveness Framework and EvidenceBased Guidance. Frontiers in Communication, 6(1). Frontiersin.
https://doi.org/10.3389/fcomm.2021.606445
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