Description
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GUIDELINES
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7 page retail report on a Winnipeg based retailer
Does not matter if the dealer is global
Who is the retailer trying to transact with
Their customer base
Use of 7Ps to develop the market strategy
Product, price, promotion, place, people, physical evidence, and processes
If this was your business what would you do different?
Criticize what you would do different?
Minimum of tree critiques
Example- for 1st I will do this; for 2nd I will do this etc.
PRESENTATION OF THE ARTICLE
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Proper APA format
Proper grammar and spellings
7 subheadings for the retail mix
3 or more critiques
NO- ‘I’ ‘YOU’ ‘WE’ ‘OUR’
NO 1st and 2nd person
TIMES NEW ROMAN, no lifting or pasting
Double spaced, 12 point font
Title should be 14 point bold
HOW TO WRITE THE ARTICLE
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Total of 7 pages
Title page- center of the page company name)
Table of contents
Write the executive summary
Very short conclusion
*APPENDICIES ONLY IF AND SHOULD BE LABELED*
(floor plan, photograph, interior or exterior)
*CLEAR REFERENCE IN THE REPORT*
BREAK DOWN OF THE ARTICLE
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1 title page
1 table of contents
1 executive summary
7-page body
APPENDICES (IF ONY)
Reference page
EXECUTIVE SUMMARY
• What are you trying to accomplish?
• Key recommendation’s
1ST PAGE
• Introduction
• Target market
2ND PAGE
• Probably on the halfway comes the retail report
• All seven elements listed and explained
7 PAGES FOR THE BODY OF THE REPORT
5TH PAGE
• Critique
6TH PAGE
• Recommendations
7TH PAGE
• Conclusions
USE PEER REVIEWED ARTICVLE ONLY
CAN USE SECONDARY INFORMATION LIKE MAGAZINE
WEBSITE ONLY IF YOU DEEM THEM TO BE REASONABLE AND SITE THEM
Research and prepare a typewritten “retail report” describing a retailer’s (or not-forprofit’s) retail strategy. The retail report should specifically:
1) identify the retailer’s target market,
2) describe the retailer’s retail mix,
3) critique the retailer’s retail mix (focusing only on areas for potential improvement),
and
4) offer practical recommendations for improvement. Students should ensure that their
research relates to a specific Winnipeg-located retailer and cites a minimum of at least
eight different, significant sources of secondary information.
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