Description
Students should individually, or in groups of up to three, research and
prepare a typewritten “retail report” describing a retailer’s (or not-for-profit’s)
retail strategy. The retail report should specifically: 1) identify the retailer’s
target market, 2) describe the retailer’s retail mix, 3) critique the
retailer’s retail mix (focusing only on areas for potential improvement),
and 4) offer practical recommendations for improvement. Students
should ensure that their research relates to a specific Winnipeg-located
retailer and cites a minimum of at least eight different, significant sources of
secondary information.
Unformatted Attachment Preview
BUS.3260/3-051 RETAIL MANAGEMENT
Retail Report (25 marks)
____________________________________________________________
_
DUE DATE:
REQUIRED:
March 18, 2024
Students should individually, or in groups of up to three, research and
prepare a typewritten “retail report” describing a retailer’s (or not-for-profit’s)
retail strategy. The retail report should specifically: 1) identify the retailer’s
target market, 2) describe the retailer’s retail mix, 3) critique the
retailer’s retail mix (focusing only on areas for potential improvement),
and 4) offer practical recommendations for improvement. Students
should ensure that their research relates to a specific Winnipeg-located
retailer and cites a minimum of at least eight different, significant sources of
secondary information.
The report should contain the following sections:
Title Page
1 page
Table of Contents
1 page
Executive Summary
1 page
Body of the Report
7 pages (1… 7)
Appendices
as necessary (ensure proper
referencing from the body of the report)
The report should use:
1.
A.P.A. style,
2.
third-person voice, present tense (recommendations may use
future tense),
3.
12-point font with double-spacing,
4.
essay form (some semi-point may be used),
5.
Introduction, Target Market, Retail Mix, Critique,
Recommendations, and Conclusion section headings
6.
proper citation of all sources of information.
If you have any questions regarding the prescribed format, please ask !
BUS.3260/3-051 RETAIL MANAGEMENT
Report Grading Template (25 marks)
Name(s):_____________________________________________________
______________________________________________________________________
1.
Target Market
_____/5
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
2.
Description of retail mix
_____/5
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
3.
Critique of retail mix
_____/5
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
4.
Recommendations for improvement
_____/5
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
5.
Format / grammar / spelling
_____/5
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
Total
_____ /25
3 critique
If you choose appendices
page numbers in roman numeral
1.TP – Title page – retail report of Walmart, prepare for,
prepared by
Title size – 14 point
2.TC – Executive summary, Table of content – Into, target
market,
E.S. body
appendices
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