Description
My research question are
RQ1 what are the best social media marketing strategies to improve business?
RQ2 How does social media impact business performance?
And my research objective are as
RO1 to evaluate the best social media marketing strategies to improve business.
R02 to evaluate the impact on business performance by using social media.I have attached with the required assessment instruction in details along with the templates. Please kindly do take care of grading rubrics. Referencing is also provided. SentEnterWrite to Aashish Panta
Unformatted Attachment Preview
Research Title
Name
Student Number
1. Research Overview and Justification (300 words)
2. Research Questions and Research Objectives (150 words)
3. Initial Literature Review (250 words apply to the summary only)
Deeksha, S. Ranju, K and Singh, P (2022). “Social Media Marketing and Gen Z: A Study of Brand
Attitude, Self-Brand Connection and Purchase Intention”. Journal of Marketing Management,
Vol 21, Issue 3, p 7-23.
Malik, S. and Kaur, S. (2022) “Impact of Social Media Marketing on Consumer Buying
Behaviour Toward Cosmetic Products”. Special Education, Vol 1, Issue 43, p.5897-5910
Tyron.Y (2022). “The Marketing effect of Perceived Value Between the Relationship of Social
Media Marketing and Purchase Intention”. Business and Economics Review, Vol. 31, Issue 2,
p. 125-136
(examples on how to write the three articles, pls replace the above articles with yours)
➔ Write one paragraph summary of the content of the three articles above.
4. Significant Contribution of the Research Project (250 words)
BUS707
BUS707 – Assessment 2
Assessment type: Proposal – Individual. 1,000 words report (+ 10%).
Purpose: The purpose of this assessment is designed to allow students
to develop the expertise necessary to formulate practical and usable
research questions to resolve business problems and add to business
knowledge. This assessment relates to learning outcomes a, c and d.
Value: 15%
Due Date: Week 5 – 11:59
pm Saturday of Week 5. Submission: Upload
a soft copy to Moodle and Turnitin via Moodle
links Topic: Research plan
Task Details: This research plan will set a basis for the
remaining assessment (assessment 3 and 4). Following
consultation with the lecturer or tutor, you should identify
problem which may answered by research (you will be guided
towards a suitable research problem/question in tutorial during
week 2 to week 5 (inclusive).
Research Topic:
For ONSHORE students:
The topic should be related to your courses (Accounting OR Information
Technology)
For OFFSHORE students
The topic should be related to teaching and learning practices
Note: Topics may also be identified from the suggestion for further
research from articles published in relevant journal articles. The list of
topics above are only initial suggestions and will be refined and
expanded in discussion with tutors/research supervisors.
BUS707
The research plan should be presented in the following structure:
Conte
nts
Project title: a brief descriptive summary of the proposed
research topic.
Research Overview and Justification: a brief summary to
justify why the research topic is important to be
investigated. You need to provide evidences (theoretical
and empirical evidences – from past research).
Research Questions and Research Objectives –
present the research questions and objectives in
bullet points.
Initial Literature Review: choose 3 articles relevant to your
topic and then write 1 short paragraph summaries of the
articles and link the content back to the research
questions.
Significance/Contribution of the research project:
Discuss the important of this research and how it will
contribute theoretically and empirically
Length (word
counts)
Max. 50 words
300 words
100 – 150 words
250 words
250 words
Marks out of 15 will be awarded based on how well the following
criteria is addressed:
Criter
ia
Research Overview and Justification: provide an understanding of
the background of the research in respect to significance and
clarity
Research Question and Research Objectives: identify research
questions and research objectives relevance to the problem
identify in research
background.
Initial Literature Review: present a foundation of literature review by
choosing three relevant articles and summarise the articles.
%
Marks
30%
Significance of the research: demonstrate the theoretical and
managerial contribution of this research.
References and referencing skills: Present the research plan in a
professional manner with correct referencing
10%
•
•
Submission Details: Individual Assessment. Word limit:
1,000 words (±10%) (excluding reference list). You
need to state the word count of the assessment on the
cover page.
The response should be professionally in Arial 10pt or
Times New Roman 12pt, single space.
20%
30%
10%
BUS707
•
Harvard (Anglia) style referencing. Submission
deadline Week 5 – Sunday by 11.59pm.
Softcopy to be uploaded Turnitin via Moodle links.
•
Marking Rubric Assessment 2: Research Plan – 15%
Criteria
Research Overview and
Justification
(30 marks)
Research Question and
Research Objectives
(20 marks)
Initial Literature Review
(30 marks)
Significance/Contribution of the
research
(10 marks)
Reference and referencing
skills
(10 marks)
Fail
(0 – 49%)
/ 15
Credit (65 –
74%)
Research overview is
Research overview is
Research overview
highly unclear and
unclear; however, it is
is clear, and it is
irrelevant with the title of relevant with the title of the relevant with the title
the research.
research, however, no
of the research,
theoretical and empirical however, it is
justification are
Distinction
(75 – 84%)
High Distinction
(85 – 100%)
Research overview
is very clear and
relevant with the title
of the research. It is
also supported by
relevant
Research overview is
very clear and suitable
with faultless and
integrated explanation
of relevance to the title
of the research. It is
Research questions and Research questions and Research questions Research questions
Research questions and
research objectives are research objectives are
and research
and research objectives research objectives are
incomplete or
complete or sufficiently
objectives are
are effectively
effectively presented. All
insufficiently presented presented and appropriate effectively presented, presented. Most of the of the questions are
or inappropriate for the for the topic, however,
most the questions questions are relevant relevant with the topic
topic or vague and too there are too many
are relevant with the with the topic and the and the number of the
many to cover within
questions to cover within topic however,
number of the
questions are suitable
the
questions are
within the research time
reasonable within the constrain
The initial review is not
well developed with
respect to the
effectiveness of the
choice of articles and
the summary
The initial review is
somewhat developed
with respect to the
effectiveness of the
choice of articles and the
summary
There is no discussion
on the significance/
contribution of the
research from both
managerial and
theoretical perspective.
There is discussion on the There is discussion
significance/ contribution on the significance/
of the research however, it contribution of the
is only from either
research from both
managerial OR theoretical managerial &
perspective.
theoretical
perspective and the
discussion is
reasonable
The initial review is The initial review is
well developed with very well developed
respect to the
with respect to the
effectiveness of the effectiveness of the
choice of articles and choice of articles and
the summary
the summary
There is discussion on
the significance/
contribution of the
research from both
managerial &
theoretical perspective
and the discussion is
good
The initial review is
expertly developed with
respect to the
effectiveness of the
keywords and the
choice of articles and
the summary
There is discussion on
the significance/
contribution of the
research from both
managerial & theoretical
perspective and the
discussion is excellent.
The plan has less than 3 The plan has minimum 3 The plan has more The plan has more than The plan has four
references and they do references but some of
than 3 references andreferences and most
references and all of
not meet the minimum them do not meet the
most them meet the them meet the
them meet the minimum
requirement (2010
minimum requirement
minimum requirement minimum requirement requirement (2010
onward peer- reviewed (2010 onward peer(2010 onward peer- (2010 onward peeronward peer-reviewed
articles) and has no in- reviewed articles) and has reviewed
reviewed articles), and articles), and most inarticles),
text citations
less than four inmost in-text
text citation are used.
text citation
citation are used.
Total mark out of 100
Assessment mark:
Pass (50 –
64%)
Comment:
Harvard Referencing Guide
Monash University 2012
Unlike many referencing styles, there is no source document for a Harvard Guide. This guide is based on Commonwealth of Australia 2002, Style Manual for
th
authors, editors and printers, 6 edn, rev. by Snooks & Co, John Wiley & Sons, Australia, Milton; and a wide range of online Harvard Guides was also consulted.
This guide is an updated version of the Monash online Harvard Guide available via the Monash library homepage.
Features include:
A comprehensive table of contents, which can be used as a quick guide
examples of in-text citing for each source type
basic explanations of key terms and symbols used in referencing
more comprehensive coverage of source types
rules for page numbers at the top of each page
notes included with individual examples where relevant, highlighting details that may be overlooked
tips for figures, tables and musical notation at Appendix A
a quick guide for referencing articles at Appendix B
a quick guide to in-text referencing at Appendix C
a sample reference list at Appendix D
Acknowledgements
I gratefully acknowledge the hard work of the team members involved in this project:
Janet McGarry
Seth Paddle
Cassandra Freeman
Anne Melles
Kate Mallard
Sue Little
Jackie Waylen
Thank you all for your solutions to referencing dilemmas and for your professionalism.
I also wish to thank the students, library staff and academic staff and who offered feedback as the guide was being trialled. Your comments were greatly valued.
Irene O’Leary
Project coordinator
June 2012
(Last updated 28 August 2013)
Contents
Contents …………………………………………………………………………………………………………………………………………………………………………………………………………… 1
Key terms………………………………………………………………………………………………………………………………………………………………………………………………………….. 8
Abbreviations and symbols used in referencing ……………………………………………………………………………………………………………………………………………………. 10
Books: print ……………………………………………………………………………………………………………………………………………………………………………………………………… 13
One author …………………………………………………………………………………………………………………………………………………………………………………………………… 13
Organisation as author…………………………………………………………………………………………………………………………………………………………………………………… 13
Two authors …………………………………………………………………………………………………………………………………………………………………………………………………. 14
Three authors ……………………………………………………………………………………………………………………………………………………………………………………………….. 14
Four or more authors …………………………………………………………………………………………………………………………………………………………………………………….. 14
No author …………………………………………………………………………………………………………………………………………………………………………………………………….. 15
Second or later edition …………………………………………………………………………………………………………………………………………………………………………………… 15
Translated ……………………………………………………………………………………………………………………………………………………………………………………………………. 15
Revised ……………………………………………………………………………………………………………………………………………………………………………………………………….. 15
Same author, different years ………………………………………………………………………………………………………………………………………………………………………….. 16
Same author, same year ……………………………………………………………………………………………………………………………………………………………………………….. 16
Single editor …………………………………………………………………………………………………………………………………………………………………………………………………. 16
Multiple editors ……………………………………………………………………………………………………………………………………………………………………………………………… 17
Scholarly edition of a previously published book ……………………………………………………………………………………………………………………………………………….. 17
Chapter in an edited book ………………………………………………………………………………………………………………………………………………………………………………. 17
Edited book translated into English …………………………………………………………………………………………………………………………………………………………………. 18
Different authors, same surname, different years ……………………………………………………………………………………………………………………………………………… 18
Different authors, same surname, same year …………………………………………………………………………………………………………………………………………………… 18
Citing a source within a source ……………………………………………………………………………………………………………………………………………………………………….. 19
Book in a series ……………………………………………………………………………………………………………………………………………………………………………………………. 19
Edited volume in a multivolume set …………………………………………………………………………………………………………………………………………………………………. 19
Citing multiple sources simultaneously in a sentence ………………………………………………………………………………………………………………………………………… 20
1
Book in a foreign language …………………………………………………………………………………………………………………………………………………………………………….. 21
Sacred book …………………………………………………………………………………………………………………………………………………………………………………………………. 21
Encyclopedia, no author ………………………………………………………………………………………………………………………………………………………………………………… 21
Encyclopedia, one or more authors, specific entry …………………………………………………………………………………………………………………………………………….. 22
Dictionary, one or more authors ……………………………………………………………………………………………………………………………………………………………………… 22
Dictionary, no author, specific entry…………………………………………………………………………………………………………………………………………………………………. 22
Periodicals/Serials: print ……………………………………………………………………………………………………………………………………………………………………………………. 23
One author …………………………………………………………………………………………………………………………………………………………………………………………………… 23
Three authors ……………………………………………………………………………………………………………………………………………………………………………………………….. 24
Four or more authors …………………………………………………………………………………………………………………………………………………………………………………….. 24
No author …………………………………………………………………………………………………………………………………………………………………………………………………….. 25
Citing a source within a source ……………………………………………………………………………………………………………………………………………………………………….. 25
Newspaper article …………………………………………………………………………………………………………………………………………………………………………………………. 26
Newspaper article, no author ………………………………………………………………………………………………………………………………………………………………………….. 26
Newspaper article from a news service ……………………………………………………………………………………………………………………………………………………………. 26
Magazine article ……………………………………………………………………………………………………………………………………………………………………………………………. 27
Magazine article, no author, …………………………………………………………………………………………………………………………………………………………………………… 27
Annual report, print ……………………………………………………………………………………………………………………………………………………………………………………….. 27
Books: electronic ……………………………………………………………………………………………………………………………………………………………………………………………… 28
E-book, book in a series ………………………………………………………………………………………………………………………………………………………………………………… 28
E-book accessed via an e-book reader (e.g. Kindle, Nook, Sony Reader) ……………………………………………………………………………………………………………. 29
Chapter in an edited e-book …………………………………………………………………………………………………………………………………………………………………………… 30
Encyclopedia, no author, specific entry ……………………………………………………………………………………………………………………………………………………………. 30
Dictionary no author, specific entry………………………………………………………………………………………………………………………………………………………………….. 31
Dictionary, one or more authors ……………………………………………………………………………………………………………………………………………………………………… 31
Periodicals/Serials: electronic ……………………………………………………………………………………………………………………………………………………………………………. 32
One author …………………………………………………………………………………………………………………………………………………………………………………………………… 32
2
Two authors …………………………………………………………………………………………………………………………………………………………………………………………………. 32
Three authors ……………………………………………………………………………………………………………………………………………………………………………………………….. 33
Four or more authors …………………………………………………………………………………………………………………………………………………………………………………….. 33
No author …………………………………………………………………………………………………………………………………………………………………………………………………….. 33
Article from a database ………………………………………………………………………………………………………………………………………………………………………………….. 34
Article with doi ………………………………………………………………………………………………………………………………………………………………………………………………. 34
Citing a source within a source ……………………………………………………………………………………………………………………………………………………………………….. 35
Newspaper article from a database …………………………………………………………………………………………………………………………………………………………………. 36
Newspaper article …………………………………………………………………………………………………………………………………………………………………………………………. 36
Newspaper article, no author ………………………………………………………………………………………………………………………………………………………………………….. 36
Article in an online newsletter …………………………………………………………………………………………………………………………………………………………………………. 37
Annual report ……………………………………………………………………………………………………………………………………………………………………………………………….. 37
Websites …………………………………………………………………………………………………………………………………………………………………………………………………………. 39
One author …………………………………………………………………………………………………………………………………………………………………………………………………… 39
Organisation as author…………………………………………………………………………………………………………………………………………………………………………………… 40
Website sponsor as author …………………………………………………………………………………………………………………………………………………………………………….. 41
Report from an institution website …………………………………………………………………………………………………………………………………………………………………… 41
Social media ……………………………………………………………………………………………………………………………………………………………………………………………………. 42
Blog …………………………………………………………………………………………………………………………………………………………………………………………………………….. 42
Blog post ……………………………………………………………………………………………………………………………………………………………………………………………………… 42
Wiki entry …………………………………………………………………………………………………………………………………………………………………………………………………….. 43
Update on social network (e.g. Facebook, Twitter, other) …………………………………………………………………………………………………………………………………… 43
YouTube (or similar) video ……………………………………………………………………………………………………………………………………………………………………………… 44
Bulletin boards, Forums, Usenet, Email lists …………………………………………………………………………………………………………………………………………………….. 44
Government sources/Industry report …………………………………………………………………………………………………………………………………………………………………… 45
Hansard ………………………………………………………………………………………………………………………………………………………………………………………………………. 45
Australian Bureau of Statistics, print ………………………………………………………………………………………………………………………………………………………………… 46
3
Australian Bureau of Statistics, online ……………………………………………………………………………………………………………………………………………………………… 47
Government documents, one or more authors, print ………………………………………………………………………………………………………………………………………….. 47
Government documents, one or more authors, online ……………………………………………………………………………………………………………………………………….. 48
Government documents, department as author, print ………………………………………………………………………………………………………………………………………… 48
Government documents, department as author, online ……………………………………………………………………………………………………………………………………… 49
Government white paper, online ……………………………………………………………………………………………………………………………………………………………………… 49
Government green paper, online …………………………………………………………………………………………………………………………………………………………………….. 50
Government fact sheet, print ………………………………………………………………………………………………………………………………………………………………………….. 50
Government fact sheet, online ………………………………………………………………………………………………………………………………………………………………………… 51
Standards, online ………………………………………………………………………………………………………………………………………………………………………………………….. 51
Patents, online ……………………………………………………………………………………………………………………………………………………………………………………………… 51
Industry report, author……………………………………………………………………………………………………………………………………………………………………………………. 52
Industry report, no author ………………………………………………………………………………………………………………………………………………………………………………. 52
Legal sources ………………………………………………………………………………………………………………………………………………………………………………………………….. 53
Bill ………………………………………………………………………………………………………………………………………………………………………………………………………………. 53
Act of Parliament…………………………………………………………………………………………………………………………………………………………………………………………… 53
Case ……………………………………………………………………………………………………………………………………………………………………………………………………………. 54
Conferences ……………………………………………………………………………………………………………………………………………………………………………………………………. 55
Conference paper, in conference proceedings, print ………………………………………………………………………………………………………………………………………….. 55
Conference paper, online ……………………………………………………………………………………………….
