Description
1. Type of Final Project: Research Paper
2. Topic of the Project:The Impact of Social Media Marketing Issues on the Hospitality and Tourism Industry
3. Research Problem and Questions:
Research Problem: To understand the challenges and opportunities posed by social media marketing in the hospitality and tourism sector.
Questions:
1- How does social media influence consumer decision making in the choice of hospitality and tourism services?
2- What is the impact of social media on brand perception within the hospitality and tourism industry?
3- How can the sector strategically address challenges related to social media marketing and leverage its potential for growth?
the is the guideline for the Research. the total pages are 14 to 15 APA style
Research PaperW
Write a research paper on one of the topics we have discussed in this class, or on a topic approved by the professor. You may use one or more of the sources provided to you, but you are responsible for using at least 10 sources in your paper.
Your research paper must focus on a specific topic, highlight the relevant literature that exists on that topic, and examine the ways in which the hospitality and tourism industry could prepare for and respond to these situations. Your goal is to identify an issue or area of exploration that needs further explaining or study. You may choose to identify a problem that has arisen in the world (e.g. pandemics, csr/green initiatives, social media marketing issues, generational issues) and identify a way to probe the issue.
Each research paper is expected to include sections related to the following topics:
a). Abstract/ key words
b). Introduction to the topic/ thesis statement
c). Literature review/ supporting paragraphs
d). Theoretical underpinning;
e). Methods;
f). Anticipated results;
g). Conclusion
h). References
The research paper must be of maximum 5,000 words excluding figures, tables, annexes and references. The case studies will be evaluated against three criteria: content, theoretical underpinning, and presentation. Case studies must adhere and follow the submission guidelines of case study writing.
All research papers must be accompanied by a short abstract of not more than 100 words and a list of no more than six key words, which define the subject matter.
General Text Requirements for Research Papers.
All papers must be free of grammatical, spelling and/or punctuation errors. Please make sure your paper is thoroughly edited and proof read before submission.
Specifications:
Prepare your paper using Microsoft Word for Windows.
Indent the first sentence of each paragraph with 1/2 inch and align text left.
Use “Times New Roman” font size 12.
