Description
At the end of Chapter 7, read the case study entitled “IKEA Finally Opens in India, Minus the Meatballs.” Answer the following:
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1. Why do you think IKEA was so insistent on opening a fully owned subsidiary instead of opting for a joint venture?
2. Research the problem online. What other information would have been helpful to IKEA?
You will need to provide references to receive credit.
Submit your response to dropbox labeled RA3. I expect each paper to be at least one page but not to exceed two pages in length. Recall that improper formatting, blank space and so on does not count towards overall length.
BOOK
International Management: Managing Across Borders and Cultures, 10th edition by Helen Deresky, ISBN 13: 978-0135897874.
