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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-2
MGT 402-Entrepreneurship and small business
Due Date 30th March 2024 @ 23:59
Course Name: Entrepreneurship and small
business
Student’s Name:
Course Code: MGT402
Student’s ID Number:
Semester: Second
CRN:
Academic Year: 2023-24
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted
•
Weight 10 Marks
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)
Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.
4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing
Answers:
3.
4.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-1
MGT 402-Entrepreneurship and small business
Due Date: 09/03/2024 (End of Week-7) @ 23:59
Course Name: Entrepreneurship and small
business
Student’s Name:ABDALAZIZ ALHARBI
Course Code: MGT402
Student’s ID Number:S200047161
Semester: First
CRN: 24527
Academic Year: 2023-24
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted
•
Weight 10 Marks
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes your
idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they live?
What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term changes
do you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors
will make the company succeed? What do you think your major competitive strengths
will be? What background experience, skills, and strengths do you personally bring to this
new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
Answers:
1.
Your Business Name, Address, E-Mail
Business Name: Jeddah Innovations Inc.
Address:240 Al Tahlia Street, Jeddah, Saudi Arabia
E-Mail: [email protected]
Form of Ownership
Jeddah Innovations Inc. is structured as a Limited Liability Company (LLC). This legal structure
is chosen to combine the flexibility of a partnership with the limited liability of a corporation
Investment Capital
The startup’s initial investment capital includes SAR 500,000 for startup and operational
expenses, a SAR 1,000,000 bank loan from a Jeddah local bank for business expansion to be
repaid over ten years, and SAR 250,000 from an angel investor for a 10% equity stake,
designated for marketing and technology development.
2.
Company Business Description
A. Scope and type of business
Jeddah Innovations Inc. is a leading company in Saudi Arabia’s technological revolution,
specializing in creating unique software solutions designed for the local market with worldwide
potential. We specialize in developing, promoting, and distributing sophisticated software
products and services for organizations and consumers, with a focus on industries such as
finance, edtech, and smart city solutions.
Business Idea
Our main concept is on using advanced technologies to tackle specific challenges encountered by
businesses and individuals in our area. Our main product is an advanced platform powered by
artificial intelligence that aims to simplify financial transactions and improve educational
experiences by offering tailored learning routes. Our proposal stands out due to our dedication to
incorporating cultural and regional nuances into our technology, guaranteeing that our solutions
are both technologically modern and culturally appropriate, making them intuitive to use.
Mission Statement
To innovate and inspire, transforming challenges into opportunities with cutting-edge
technology, and to empower our community and beyond with solutions that are smart, efficient,
and culturally attuned.
Goals and Objectives
Short-term Goals:
1. To launch our flagship products successfully in the local market within the next year.
2. To establish strong partnerships with key stakeholders in the fintech and edtech sectors.
3. To achieve a customer base of over 10,000 users for our products within the first 18
months.
Long-term Goals:
1. To expand our market presence internationally, particularly in the MENA region, within
the next five years.
2. To diversify our product and service offerings, incorporating emerging technologies such
as blockchain and IoT to enhance smart city living.
3. To be recognized as a leader in integrating technology with cultural and regional values.
Target Market and Demographics
Our key clientele are tech-savvy individuals and forward-thinking businesses in Saudi Arabia,
particularly in major cities such as Jeddah and Riyadh. We are looking for young professionals,
aged 20 to 40, who are early adopters of technology and appreciate innovation in their daily
lives. Furthermore, our business solutions are intended for small and medium-sized businesses
seeking to improve their operations through digital transformation.
Our target market is enthusiastic about using technology to improve both their quality of life and
company efficiency. They value smart, seamless, and safe solutions that are suited to their
specific requirements and cultural context. By focusing on this demographic, Jeddah Innovations
Inc. hopes to become a household name in digital innovation, offering solutions that are not only
effective but also relevant to local culture and values.
Business Philosophy
Jeddah Innovations Inc.’s concept is based on innovation, client centricity, and ethical business
practices. We think that technology can create value for both our clients and society. Our
dedication to excellence, ethics, and social responsibility drives everything we do.
Industry Description
We work in the technology industry, specifically in software development for the financial and
edtech industries. The technology industry is fast changing, with breakthroughs in artificial
intelligence, machine learning, and blockchain technology transforming how organizations and
individuals engage with digital platforms.
Short-term developments we predict include rising demand for digital financial services and
remote learning solutions, which are being pushed by global trends toward digitalization. Longterm changes may include the incorporation of technology such as IoT into everyday life,
resulting in smart city solutions becoming more widely adopted.
Our organization intends to capitalize on these trends by being at the forefront of adopting and
developing new technologies, ensuring that our solutions are original, relevant, and scalable.
Company Strengths and Core Competencies
Our major strengths lie in our team’s expertise and our commitment to research and
development. Our team comprises individuals with a strong background in technology, finance,
and education, bringing a wealth of experience and innovative ideas to our venture.
Competitive strengths:
a) Cutting-edge technology integration.
b) Deep understanding of local market needs and cultural nuances.
c) Strong partnerships and network in the tech industry.
Risk Assessment: SWOT Analysis
Strengths:
Weaknesses:
Innovative product offerings.
Dependence on external funding sources.
Strong technical expertise.
Limited initial market presence.
Cultural and market understanding
Opportunities:
Threats:
Growing demand for digital solutions in
Rapid technological changes and competition.
Saudi Arabia and the broader MENA region.
Regulatory changes affecting the tech
Potential for international expansion.
industry.
Competition and Strategy
In a competitive landscape dominated by both local and international players in the fintech and
edtech sectors, our company stands out by focusing on providing highly customized solutions
tailored to the Saudi market’s specific needs, leveraging local expertise to develop culturally
relevant products, and cultivating strong customer relationships through exceptional after-sales
support and active community engagement. This strategic approach enables us to provide distinct
value to our users while also fostering loyalty.
References
Barbosa, M., Castañeda-Ayarza, J. A., & Ferreira, D. H. L. (2020). Sustainable strategic
management (GES): Sustainability in small business. Journal of cleaner production, 258,
120880.
Nguyen, B., & Canh, N. P. (2021). Formal and informal financing decisions of small
businesses. Small Business Economics, 57, 1545-1567.
Amalia, M. M., Sipayung, B., & Rustiawan, I. (2023). Business Risk Management Using
Strengths Weaknesses Opportunities Treats in Small Business. Journal of Management
Science (JMAS), 6(1), 125-131.
Frese, M., & Gielnik, M. M. (2023). The psychology of entrepreneurship: action and
process. Annual Review of Organizational Psychology and Organizational Behavior, 10,
137-164.
Bruton, G. D., Lewis, A., Cerecedo-Lopez, J. A., & Chapman, K. (2023). A racialized view of
entrepreneurship: A review and proposal for future research. Academy of Management
Annals, 17(2), 492-515.
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