Description
the beachhead is pregnant women
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Step 8: Quantify the Value Proposition Worksheets
Axis to Measure Value Proposition
a. What is the Persona’s #1 priority?
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b. What units should it be measured in?
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General Verbal Description of the “As Is” State and the Opportunities for Improvement
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General Verbal Description of the “Possible” State and the Opportunities for Improvement
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Visual One-Page Summary of Quantified Value Proposition
On the page below, draw diagrams that represent the “as is” state and “possible” state, and summarize the benefits to the
customer.
“As Is” State
“Possible” State
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