Description
The purpose of this PR project is to:
Understand the significance of International PR in the U.S.
Understand the similarities and differences of domestic versus international PR and how
to strategize the two in a global campaign
You will choose a global brand in which you will analyze its use of domestic and international PR.
Assess the strategies used. Where do they overlap? Where are the distinctions? Where were the
PR professionals behind the campaign sure to be sensitive to laws of certain lands? Was it
effective in your opinion?
What’s required:
●
Analyze the pros, cons and overall effectiveness of the brand’s domestic and
international PR. You can submit in essay format via Powerpoint.
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