Description
complete these slides attached. For context I put the presentation.
Unformatted Attachment Preview
Adidas Consulting
Khaled A., Gavin B., Luis E., & Russell P.
1.In one (1) PowerPoint Slide describe your understanding of the one, single key business problem faced by your
client as Building awareness among new demographic, AND increasing market share of current non-customers
Business Problem: Internally, Adidas can’t produce new innovative
technologies that could increase market share with potentially new
customers.
1.In one (1) PowerPoint Slide break the strategic problem you have identified into more manageable Mutually
Exclusive (they don’t overlap) and Comprehensively Exhaustive (they cover all possibilities) sub-problems using
Competitive Advantage Factors: Quality, Support, Features, Design
●
Parts of the problem
○
○
○
○
●
●
Stagnation: Adidas isn’t trying anything new in terms of sports development
Attracting new customers: Adidas is failing to attract new customers due to lacking products
R&D: Adidas needs to reevaluate its R&D investment. Increasing funding in this area can provide the
company with groundbreaking new products.
Failure to adapt with an evolving market
These problems are comprehensively exhaustive as they interact with one another i.e. Stagnation
is a part of failing to attract new customers and not having a good R&D department etc.
Adidas can use the following to address these problems: Quality, Support, Features, Design
In one (1) PowerPoint Slide describe the mix of Price, Product that may be appropriate to develop the desired
Competitive Advantage
Product: Develop a new product (GPS tracking vest) ; partner with
Microsoft to handle the R&D aspect.
Info
● GPS Tracker with compatible app to measure speed, distance, heat
maps, etc.
Uses & Applications
●
“Capture and analyze match and practice data” Compare your
performance with the pros to reach maximum fitness levels
● Use “scores” to compete against top athletes and get notified when
beating a PB
Competitor Brands & Product
● STATSports
● Catapult
Limitations
● Currently only made for soccer implementation
Partnership with Microsoft
In one (1) PowerPoint Slide describe the mix of Price, that may be appropriate to develop the desired Competitive
Advantage
Price
1.
2.
3.
STATSports Apex Athlete Series GPS Performance Tracker retails at $199.99 (directly off the STATSports
website)
STATSports Apex Athlete Series GPS Performance Tracker retails at $299.99 (on Soccer.com but includes
299 membership points that can go towards additional gear on Soccer.com)
Catapult One Tracker Vest retails at $179.99 (includes a membership to the Catapult app)
ADD IN RECOMMENDED PRICING + INCLUDE MICROSOFT APP
1.In one (1) PowerPoint Slide use the Elements of Brand Value to describe the I. Elements of Value NOT offered that
would result from the strategies/ tactics described
I.
II.
Elements of Value NOT offered
(Talk about using the GPS Vest for sports other than soccer) highlight basketball, track, baseball,
tennis
Strategic Hypothesis
If (Increasing Market Share) then by developing (Features, Value, Design)
By focusing on (Product) we will create (Elements of Value NOT offered)
EXPAND ON THIS USING SPECIFICS IN THE PREVIOUS SLIDES
Purchase answer to see full
attachment
