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Project One: Executive Summary
Victoria Parker
Southern New Hampshire University
BUS 225: Critical Business Skills for Success
Julia Williams
November 10, 2023
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Project One: Executive Summary
Problem
In the face of a continuously evolving automobile enterprise, groups must diversify profit
opportunities while leveraging their current production abilities. The convergence of qualitative
and quantitative facts is essential for making informed selections in this dynamic panorama.
Qualitative insights into market demand, client possibilities, and enterprise developments need
to be complemented by quantitative facts regarding enterprise length, nearby profit disparities,
and the distribution of vehicle types, which include electric, hybrid, and traditional gas-powered
cars. These statistics-driven strategies are vital in harnessing the potential of the multi-billiondollar U.S. automobile manufacturing industry, aligning with market trends, and responding to
the marketplace’s environmental and consumer-pushed shifts, making sure products continue
to be aggressive and applicable in the automobile region.
The problem is a way to diversify our organization’s income opportunities by entering a new
market while using our present engine production capabilities (Cooper, 2020). To make an
informed selection, we want both qualitative and quantitative statistics (Osbaldeston, 2021).
Qualitatively, I will discover marketplace demand, patron possibilities, and enterprise trends.
Quantitatively, I will gather facts on industry size, local income, and the distribution of car types
(electric, approximately 350,000 devices; hybrid, approximately 200,000; and gas,
approximately 400,000).
Automotive Manufacturing Industry
The U.S. automobile production industry’s general cost, which amounts to numerous hundred
billion dollars, indicates its massive size and capacity for growth. Analyzing income by area will
provide insights into where there may be untapped possibilities for expanding our marketplace
presence (Soh, 2023). By assessing the distribution of vehicle sales by using gasoline types
(electric, hybrid, and fuel), I will align our engine services with the winning marketplace trends,
ensuring that our products are in line with the evolving needs of the enterprise. This data is
critical for strategically positioning our engines and making informed decisions about which
market segments provide the most promising avenues for diversification and extended income.
The contemporary developments in the car market, consisting of the shift toward electricpowered and hybrid motors, are primarily driven by increasing environmental consciousness
and government guidelines aimed at lowering emissions and selling sustainable transportation
(Njogu, 2023). Recognizing and capitalizing on this fashion is crucial for our diversification
approach, as it shows a capability marketplace for our engines, especially if we adapt them to
satisfy the demands of those eco-friendly car options.
Furthermore, the evolving customer options, which include vehicle coloration, more
capabilities, and patterns, highlight the need for customization and flexibility in our
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merchandise to cater to those changing needs (Njogu, 2023). This know-how can inform our
method of imparting engines that align with those options, making our merchandise more
appealing to customers and producers. The shift within the types of cars sold, with SUVs,
vehicles, and sedans gaining prominence, suggests capacity niches within the market wherein
our engines may be efficaciously included (Cooper, 2020). Whether optimizing our engines for
SUVs or trucks or supplying tailored answers for sedan models, recognizing and aligning with
these shifts is essential for making knowledgeable decisions on diversification and income
enlargement, ensuring our products remain relevant and aggressive inside the car enterprise.
New Industry
In the latest dynamic commercial enterprise landscape, diversifying into the global renewable
power marketplace is a promising avenue for boom (World Nuclear Association, 2021). This
report uses Porter’s Five Forces analysis to evaluate the enterprise’s appeal, cutting-edge traits,
and future capacity. It targets helping corporations shift closer to renewable power by
highlighting the important success elements and the industry’s brilliant potential.
The selected enterprise is the worldwide renewable strength quarter (World Nuclear
Association, 2021). This industry involves the production and utilization of sustainable
electricity sources, consisting of solar, wind, hydroelectric, and geothermal electricity, as well as
biofuels. Growing Industry (International Energy Agency, 2022): The renewable power industry
is experiencing an enormous increase worldwide. High Growth Potential: The enterprise has
tremendous growth capability, pushed by the worldwide transition in the direction of purifiers
and extra-sustainable electricity assets. Factors Affecting Growth: External elements affecting
the enterprise’s growth include government policies and rules, advancements in renewable
strength technology, and environmental worries. Competitors in the renewable power industry
have observed fulfillment with specialization in innovation, price discounts, and global
enlargement. The industry is trending positively, with an increasing demand for renewable
electricity sources as extra nations commit to decreasing carbon emissions. As a result, the
industry’s value is on an upward trajectory.
Sales within the renewable electricity industry can vary primarily based on the location. For
example, areas with plentiful daylight and wind, which include the Middle East and certain
elements of the US, may see higher income in the sun and wind electricity systems.Expected
growth regions within the renewable strength enterprise include energy storage solutions,
electric-powered vehicle charging infrastructure, and offshore wind power
Solar photovoltaic systems, wind turbines, and electric automobile (EV) charging infrastructure
are trending products and services within the renewable energy enterprise. Customers are
increasingly demanding easy and sustainable electricity answers. They are looking for
electricity-efficient technologies and alternatives to lessen their carbon footprint.
Porter’s Five Forces Analysis of the New and Automotive Industry
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New Industry
Automotive Manufacturing Industry
Rivalry
among
existing
competitors
Competitive competition is severe
because of the global presence of
primary players. Differentiation
through innovation, cost
performance, and expanding into
emerging markets are strategies
corporations employ to gain an
aggressive side.
Suppliers have sturdy negotiating
strength within the vehicle area, with
a network of professional component
producers; however, new electricpowered and hybrid vehicle
technology corporations have
received floor Authorities and patron
possibilities for eco-friendly vehicles
affect customers at one-of-a-kind
ranges (Hadi, 2021).
Threats of
new
entrants to
the market
The risk of new entrants is
exceedingly high because the
enterprise is dynamic and capitalextensive.
Due to excessive capital necessities,
present producers, and legislative
regulations, new competition is
unlikely, even if electric automobile
startups query this. Transportation
and eco-friendly substitutes have a
modest opportunity. Competition is
fierce, necessitating innovation and
market adaptation.
Bargaining
power of
suppliers
Buyers, together with governments
and utilities, frequently have
restrained selections due to the
specialized nature of renewable
energy technologies
Dealer-offered electricity is modest
regarding renewable energy, but
generation and varied assets are
converting that. Renewable strength
technologies are specialized, limiting
shoppers, commonly governments
and utilities, in negotiating points
(Hadi, 2021).
Threat of
substitute
products
The risk of substitutes is low, as
renewable energy is an important
part of the global push for clean
energy.
Despite being capital-in-depth, the
worldwide preference for cleaner
energy sources makes new entrants
vulnerable. Renewable power is
essential to regular ability;
consequently, substitutes are
unlikely.
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Bargaining
power of
buyers
Bargaining Power of Suppliers
(The4, 2023): In the renewable
power area, providers of uncooked
substances and components can
have mild bargaining energy
The analysis provides valuable
insights for the organization looking
for profit diversification while
leveraging its engine manufacturing
skills. Focusing on electric-powered
and hybrid automobile technologies
in the automotive zone aligns with
sustainability trends and market
demands, presenting capability inside
the multi-billion-dollar U.S. vehicle
manufacturing industry (Vaz et al.,
2017). This shift addresses
environmental and patron-driven
alternatives, ensuring competitive
product services in the renewable
electricity enterprise, high-quality
growth, and a global transition in the
direction of easy-strength sources,
which creates promising possibilities.
With a lower hazard of substitutes
and a high increase in capability,
diversifying into renewable power
aligns with the organization’s goals.
Both industries offer diversification
capability, each with distinct
challenges and dynamics. The car
enterprise caters to green
developments and evolving purchaser
choices simultaneously as the
renewable power area faucets into
the worldwide call for sustainable
strength answers. To make an
informed selection, the business
enterprise should thoroughly
investigate its resources, abilities, and
danger tolerance, selecting the
industry that best aligns with its goals
for future growth and earnings
diversification.
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Comparison of the Industries
Both industries offer diversification capability, each with distinct challenges and dynamics. The
car enterprise caters to green developments and evolving purchaser choices simultaneously as
the renewable power area faucets into the worldwide call for sustainable strength answers.
Summary of Findings
To make an informed selection, the business enterprise should thoroughly investigate its
resources, abilities, and danger tolerance, selecting the industry that best aligns with its goals
for future growth and earnings diversification.
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Porter’s Five Forces Analysis Chart—New Industry
Threat of new entrants
High because the enterprise is
dynamic and capital-extensive
Bargaining power of suppliers
Medium becuase in the
renewable power area,
providers of uncooked
substances and components
medium bargaining energy
Rivalry among
existing competitors
High because
competitive
competition is severe
because of the global
presence of primary
players.
Threat of substitute products
The risk of substitutes is low, as
renewable energy is an
important part of the global
push for clean energy
Bargaining power of buyers
Buyers, together with
governments and utilities,
frequently have restrained
selections due to the
specialized nature of renewable
energy technologies.
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Porter’s Five Forces Analysis Chart—Automotive Manufacturing Industry
Threat of new entrants
medium threats are not taken
likely
Bargaining power of suppliers
high bargaing takes place all of
the time
Rivalry among
existing competitors
high becuase there are
a lot of competitors
Threat of substitute products
medium not many substitutes
Bargaining power of buyers
high there are a lot of buyers
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References
Cooper, C. (2020, February 5). Research Guides: BUS 225 – Critical Business Skills for Success:
BUS 225 – Home. Libguides.snhu.edu. https://libguides.snhu.edu/bus225
International Energy Agency. (2022, December 6). Renewable Power’s Growth Is Being
Turbocharged as Countries Seek to Strengthen Energy Security – News. IEA.
https://www.iea.org/news/renewable-power-s-growth-is-being-turbochargedascountries-seek-to-strengthen-energy-security
Njogu, H. (2023, March 23). Accelerating adoption of electric vehicles for sustainable transport
in Nairobi. Brookings. https://www.brookings.edu/articles/accelerating-adoption-ofelectric-vehicles-for-sustainable-transport-in-nairobi/
Osbaldeston, A. (2021, October 12). 5 REASONS TO COMBINE QUALITATIVE AND QUANTITATIVE
RESEARCH. Www.questback.com. https://www.questback.com/blog/5-reasons-tocombine-qualitative-and-quantitative-research/
Soh, S. (2023, June 5). Analyzing the U.S. Automotive Industry (& Trends Shop Owners Should
Know). Https://Autoleap.com/. https://autoleap.com/blog/analyzing-the-u-sautomotive-industry-trends-shop-owners-shouldknow/#:~:text=U.S.%20automotive%20industry%20analysis&text=In%202023%2C%20th
e%20total%20value
The4. (2023, March 12). What are the Porter’s Five Forces of NextEra Energy, Inc. (NEE). Dcf-Fm.
What are the Porter's Five Forces of NextEra Energy, Inc. (NEE)?
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World Nuclear Association. (2021, August). Renewable Energy and Electricity | Sustainable
Energy | Renewable Energy – World Nuclear Association. World-Nuclear.org.
https://world-nuclear.org/information-library/energy-and-the-environment/renewableenergy-and-electricity.aspx
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