Description
Project 3: Proposal to Employer or ASU Rubric
Project 3: Proposal to Employer or ASU Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeProposal is addressed to appropriate person by name & title in the organization, and introduction effectively gets their attention. AND Writer identifies position as stakeholder in organization (i.e., student, resident, employee, etc.)
5 pts
Full Points
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Not Acceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeProposal identifies the need for a specific improvement (or special event) & discusses the potential benefits for the audience.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Not Acceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeProposal makes specific suggestions supported by clear evidence AND explains how the suggestions can be implemented. (Consider funding, location, scheduling, etc.)
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeDemonstrates audience awareness by taking a “you” approach with professional word choices & tone.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Adequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeStatements are written clearly in plain language for the audience to understand. Clarity, conciseness, & sentence variety are demonstrated.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadeqaute
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeOrganizes information in paragraphs using a logical sequence with clear transitions.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeCloses with a polite summary & thank-you paragraph AND a sign-off & writer’s name.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeCorrectly uses business letter format. Including greeting & sign-off. Applies appropriate design features such as subheadings, bold, underline, bullet points. And meets the word count.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeIntegrates specific supporting evidence from a minimum of 2 reliable, current (within last 3 years) sources. Sources are cited in APA format within the discussion & in a References page.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
This criterion is linked to a Learning OutcomeMechanics: Document contains no spelling, grammatical, punctuation, usage, or typing errors. Score of 5 (Excellent) = 100% error free.
5 pts
Full Marks
4 pts
Very Good
3 pts
Adequate
2 pts
Inadequate
1 pts
Unacceptable
0 pts
No Marks
5 pts
Total Points: 50
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Project 3: Proposal to Employer or ASU
Hoyt/ENG 302
Business reports & proposals require professionals to demonstrate their ability to identify
a problem, analyze it, explain information for their audience, & make recommendations
supported by specific research data. Honing your skills to write effective reports &
proposals increases your value to your company & your stakeholders. They rely on your
data & arguments to make sound decisions about operations, investments, purchases,
expansion & other major considerations.
The business writing skills you’ve been developing through earlier assignments also
apply when writing reports & proposals. Formal reports & proposals are typically longer
documents of 10 or more pages; however, informal & internal ones may be shorter,
requiring only a few pages. The issue, purpose, audience, & requirements determine the
type, length, & depth of the document.
For Project 3: Proposal to Employer or ASU, you’ll be writing an informal, unsolicited
(i.e., not requested) proposal using business letter format. Within a few pages your
proposal must provide enough data & explanations to persuade your audience that the
issue & your suggestions are worthy of their consideration.
For example, you noticed that students taking ASU Online classes need more
networking opportunities. You could write to the Director of ASU Career Services
recommending that networking events using videoconferencing be hosted during each
7.5-week session. In order to make your proposal persuasive, you’ll have to support it
with sound reasons & provide research data to back it up. If your proposal can
demonstrate benefits to online students, ASU Career Services, & the companies invited
to the events, then the Director may consider your recommendations.
An important part of developing a persuasive proposal is supporting your points with
concrete data. For the example of the networking opportunities, comparisons of similar
events, accessibility, design, & implementation costs at other universities with online
degree programs can help build your argument. Data about student success rates after
graduation, increased internship & career opportunities, & videoconferencing benefits
can also be included. Your research sources may range from statistics & sociology
articles to student surveys. Incorporating research from a variety of reliable sources will
make a more persuasive proposal than using only one source or one type of source.
PURPOSE: Develop the ability to analyze an organizational issue & present data in a
short business proposal. Develop rhetorical strategies for a persuasive, professional
argument supported by specific examples, research data, & clear explanations.
Deliverable Overview:
An informal, unsolicited proposal in business letter format that suggests an improvement
to or special event for your employer or ASU. The proposal is supported by specific data
from reliable research sources. (Minimum 500 words; Maximum 750 words)
Deliverable Specifications:
Decide whether to propose an idea to your employer or ASU. Develop a proposal
recommending an improvement or special event & how it will benefit the organization.
Support your proposal with reliable, current sources containing facts, statistics, &/or
analyses related to your idea (minimum 2).
Write your proposal as a business letter to a specific person in the organization such as
a Director or a committee Chair. Your direct boss may not be the best audience for your
proposal. Research to find out who could make a decision regarding your recommended
improvement or special event. This will require visiting your organization’s website to find
that person’s name & title.
The same approach applies if proposing an improvement or special event for ASU.
Research the ASU website to determine the best department or campus organization to
address your proposal to & find the name & title of the person capable of making a
decision about your recommendations.
Note: The proposal is not a sales pitch. The proposal is a form of outreach within your
company or ASU. The proposal is from you, the individual.
Your proposal must include the following:
a) Open with a you-centered introduction to get the audience’s attention
(Remember the AIDA model.)
b) Discuss your position as a stakeholder in the organization (i.e., employee,
student, member, resident, volunteer, etc.)
c) Identify the need for a specific improvement OR a special event
d) Discuss your specific suggestions for the improvement OR special event
e) Explain in detail why your suggestions would be beneficial to the organization &
its stakeholders AND how they can be implemented.
f)
Integrate specific data from recent, reliable research sources throughout your
discussion to support your points (Minimum 2 sources published within last 3
years)
g) Conclude politely with a summary of the proposal, a thank you to the reader, an
offer to discuss your proposal further, & your contact information.
h) Include a References list in APA citation format for the research sources you
used. (See more information under Format below.)
*Research to Support Proposal:
Research can draw on many types of information including, but not limited to, statistical,
scientific, historical, government & demographic data. All sources must be evaluated for
reliability.
FYI: Refer to the ASU Libraries online tutorials about evaluating sources & conducting
research linked on the course site.
Peer-reviewed research articles, business articles, & government reports with facts,
statistics, & analyses by reliable experts are examples of sources.
The sources must contain data that relate to your topic but they do not have to be
specifically about your topic
.
For example, a community resident’s proposal for improvements to a local park could
result in environmental and human health benefits. A research article about the benefits
of outdoor activity by a reliable expert in the medical field could help support such a
proposal.
When evaluating sources pay close attention to the authors’ credentials (i.e., degrees,
titles, background in the field) and where their work is published.
Format:
•
Use 11- or 12-point font in Times New Roman or Arial.
•
Use a block letter format. (This is a business letter, not an email or memo.)
•
For business letters include your name & mailing address, the date, & the mailing
address of the person to whom you are sending the letter.
•
Use block format with single-spaced paragraphs, double-spacing between
paragraphs, and no indentions for the first lines of paragraphs.
•
Use appropriate formatting tools—subheadings, underlining, bold &/or bullet
points—to guide your audience through the document. These formatting tools are
part of professional document design.
•
*Cite your research sources in APA format within the proposal & at the very end
of your document. Refer to the Purdue OWL site for guidelines & examples of
APA format: https://owl.english.purdue.edu/owl/resource/560/01/
Save the Proposal as a Word document & submit the Final Draft to the designated
SafeAssignment on Bb.
**Refer to the Syllabus & Course Schedule for the deadlines for Rough
Draft, Peer Review, & Final Draft.
Student Name:
*See comments in assignment document for more feedback.
Project 3: Proposal to
Employer or ASU
1. Proposal is addressed to
appropriate person by name &
title in the organization, and
introduction effectively gets
their attention.
AND
Writer identifies position as
stakeholder in organization
(i.e., student, resident,
employee, etc.)
2. Proposal identifies the need
for a specific improvement (or
special event) & discusses the
potential benefits for the
audience.
3. Proposal makes specific
suggestions supported by clear
evidence AND explains how
the suggestions can be
implemented. (Consider
funding, location, scheduling,
etc.)
4. Demonstrates audience
awareness by taking a “you”
approach with professional
word choices & tone.
5. Statements are written
clearly in plain language for
the audience to understand.
Clarity, conciseness, &
sentence variety are
demonstrated.
6. Organizes information in
paragraphs using a logical
sequence with clear
Unacceptable
0-1
Inadequate
2
Adequate
3
Very Good
4
Excellent
5
transitions.
7. Closes with a polite
summary & thank-you
paragraph.
8. Correctly uses business
letter format. Including
greeting & sign-off.
Applies appropriate design
features such as subheadings,
bold, underline, bullet points.
And meets the word count.
9. Integrates specific
supporting evidence from a
minimum of 2 reliable, current
(within last 3 years) sources.
Sources are cited in APA
format within the discussion &
in a References page.
10. Mechanics: Document
contains no spelling,
grammatical, punctuation,
usage, or typing errors.
Excellent = 100% error free
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