Description
During your proposal, you identified the overarching questions for your research, including your primary research. You also identified the perceived target market for your concept. The intended audience for this project is industry investors or financial backers who will fund the project.
In this section of the project, you will document the perceived target market for your concept.
Course Project Part 1: Identify the Perceived Target Market
Identify the Key Benefit that Your Company Provides. What are the outcomes that your business provides for its customers?
What kind of benefits or values does our business provide for customers?
What customers will we serve, what is our target market? How can we serve these customers best, or what is your value proposition?
Which customers will we serve, and what is our target market?
How can we best serve these customers, or what is our value proposition?
Identify the Perceived target market.
Identify the generation cohort and what are their key characteristics.
Baby Boomers
Generation X
Millennials
Generation Y
Identify the Segmentation variables for your target customer.
Geographic – states, cities, neighborhoods, urban/suburban/rural, and climate
Demographic – age, life-cycle stage, gender, income, occupation, education, religion, ethnicity
Psychographic – social class, lifestyle, personality
Behavioral – Occasions, benefits, user status, user rate, and loyalty status, price consciousness
Factors influencing consumer behavior.
Cultural
Culture
Subculture (ethnic groups, specific needs and wants such as plus size)
Social class
Social
Reference groups
Family
Roles and status
Personal
Age and lifecycle
Occupation
Economic situation
Lifestyle
Personality and self-concept
Psychological
Motivation
Perception
Learning
Beliefs and attitude
Methodology for Primary Research in this ProjectIn this section of the project, you will document your exact methodology for the primary research and how it will be approached and applied. Document your primary research plan that details:
The type of primary research you’ll be conducting
The target audience
Regardless of the type of primary research you are conducting (interviews, questionnaires, surveys, focus groups), you must be clear about from whom you are gathering information to ensure that your pool of respondents matches your perceived target market
List what platforms you will be using to pose your questions (Instagram, Facebook, Google Survey, etc.)
List the questions you will be posing to the audience
List who you will interview and why they are relevant to your topic
Be clear about what you are looking for when conducting interviews
Specify where and when these interviews and surveys will take place, as well as the duration of your postings
Prepare a list of 20 questions you will be asking your perceived target market. This should be a mix of demographic and psychographic questions that will be used to validate your perceived target market
Based on my existing project brief( I will sent you), complete the tasks outlined above in MLA format and submit as a Word document.
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Integrating Psychology and Fashion for Emotional Well-being
Aim:
Create a fashion app based on emotion recognition technology, aiming to assist users in receiving
personalized fashion recommendations based on their current emotional states. The goal is to
enhance users’ fashion experiences and mental well-being. Additionally, the app aims to help
designers in designing fashion items that boost confidence and positively impact emotional
states. The third objective is to explore the significance of psychology in the realm of fashion.
Objectives:
1. Utilize emotion recognition results (camera/user-uploaded photos, voice recordings, text
sentiment analysis, physiological signal detection) to recommend items suitable for the current
emotional state. This includes clothing, accessories, and styling recommendations based on
appropriate colors, styles, and materials.
2. Provide short videos and articles within the app about the connection between fashion and
psychology, allowing users to understand the link between attire and emotional states.
3. Allow users to analyze fashion choices and their emotional states, transforming the app into a
social platform.
4. Enable users to record daily outfits and emotional states, improving self-reflection and
awareness.
5. Collaborate with brands to provide exclusive discounts, enhancing the user’s shopping
experience.
Theme and Inspiration:
The app aims to help users express emotions through fashion, facilitating emotional regulation
and release. By making suitable fashion choices, the app seeks to boost users’ confidence and
overall happiness, contributing to their psychological well-being.
Outcome:
Users can receive personalized fashion recommendations based on emotional states, contributing
to increased confidence.
Users can share their fashion and emotional experiences on social platforms. The app, through
data analysis, provides insights into user preferences and market trends, offering brands and
designers more accurate fashion promotion suggestions.
Theme/Concept:
Guided by technological innovation and fashion psychology, the app encourages users to
discover how their emotional states influence their daily dressing.
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