Description
Oral Report:You will be presenting your research report. You will need to create PowerPoint slides, create a PowerPoint Presentation and include a Word Document explaining the bullets on each slide (use appropriate numbering). You should have between 7-10 slides in your presentation.
Unformatted Attachment Preview
Research Report
Aram Beduhi
BUS 128
Professor Aubry
January 20, 2024
Introduction
In the dynamic world of the global market, companies seeking growth have to diversify
products or services overseas. This report presents an analysis of the introduction into Kenya, a
forward-looking market keen on environmental conservation and clean energy alternatives;
Portable Solar Charger. As an innovative green product, the Portable Solar Charger is at one
with Kenya’s change in attitude towards environmentalism. This strategic move not only takes
advantage of the expanding middle class in the country but also responds to a growing need for
clean-energy solutions. The market dynamics and sustainability characteristics also converge to
make it an excellent launchpad into Kenya, demonstrating the company’s interest in responding
to dynamic consumer needs while contributing towards a more global effort of eco-friendly
consumption.
Country Overview
In Eastern Africa, Kenya is successful because of the variety in its landscape and the
natives who are dedicated to sustainable living. The fact that Kenya has more than 50 million
consumers makes it a lucrative market because of the growing middle class and as such point
where solar energy can be viewed to work. The country has seen impressive economic
development, and the notable rise in environmental consciousness boosts its attractiveness
regarding eco-friendly products (George et al., 2019). The intersection of these conditions
makes Kenya the perfect market for environmentally sensitive solutions such as Portable Solar
Charger. The growing concern for the environment and increasing middle class position Kenya
as a nice place for people with ideas on products that are innovative based, sustainable while
contributing towards the development of the nation without losing focus on individuals’
preferences.
Product Description
The Portable Solar Charger is a small but powerful device that captures power
generated and stored in solar energy to use as electricity for phones, tablets, or homes.
Remarkably, it is small and high-quality to be a good option for mobile users. Most importantly,
this product is transportable complementing Kenya’s vision of supporting sustainability (Adenle,
2020). In a country that is environment-sensitive fast, the Portable Solar Charger can be more
than just an electronic accessory, it becomes almost the symbol of technological advancement
and the populace’s aim to become eco-friendly. The Portable Solar Charger becomes a musthave item to enhance the lifestyle of Kenyan citizenry through eco-fashion that comes with
consumers’ ability to recharge their critical electronic devices.
Target Audience
The two primary groups that use Portable Solar chargers are people who live in cities,
outdoor lovers, and individuals living on the fringes of Kenya’s electricity-deficient rural regions
(Oluoch et al., 2020). Therefore, this product is distinctive in that it addresses environmental
issues as well as pragmatic needs to offer a solution for many customers. From the point of
sustainability and provisional supply for fundamental charging demands, it is an attractive
flexible choice that meets Kenyan consumers’ diversified lifestyles.
Transportation and Introduction
A well-developed transport and distribution plan is the basis for the successful launch of
a Portable Solar Charger in Kenya. We will pay particular attention to working with local
distributors and using existing logistics networks; this ensures an unbroken market presence.
This availability expands due to the integration of partnerships with local vendors and online
outlets. It is available in all corners. Logistics problems can be managed effectively with the help
of integration into common distribution channels and utilizing local knowledge. The shared
system not only streamlines the supply chain but also creates a strong base in Kenya. Through
these partnerships, the Portable Solar Charger will be able to reach out and satisfy different
consumer segments in both urban and rural setups effectively hence playing a vital role towards
its success within an active Kenyan platform.
Manufacturing
Given Kenya’s abundant sunshine and the government’s support for renewable energy,
a local manufacturing plant becomes an achievable possibility (Davy et al., 2018). This is in line
with the nation’s sustainable energy strategy for taking advantage of abundant sunlight
production. In addition to reducing transportation costs, local manufacturing plays a major role in
the economy by providing employment. Although the government’s vision is of a sustainable
future, this strategic move also promotes economic development at an individual level across
Kenya.
Regional Sales Center
The economic and financial capital of Kenya is Nairobi which happens to be its
headquarters. Using Nairobi as a sales center in the region ensures that both urban and rural
areas can be easily reached. Nairobi is a convenient center for coordinating distribution and
marketing due to its infrastructure network.
Sales Strategy
Realizing that Kenyan society is not homogeneous and the technology penetration
varies, a heterogenic approach to selling will ensure success for Portable Solar Chargers. In the
cities, smart retail partnerships and an expansive digital footprint will engage tech-friendly
consumers. In the meantime, in rural spaces where technology adoption might vary, community
sensitization programs and partnerships with local non-governmental organizations (NGOs) can
aid product knowledge and accessibility. These initiatives do not only overcome the urban-rural
dichotomy but also suit Kenya’s socioeconomic setup, enabling Portable Solar Charger to reach
a wide range of consumers (Park, 2021). Using the customized approach to sales, the
Company can successfully invade both markets addressing the varied needs and preferences
of Kenyan consumer sub-groups.
Social Media Strategy
It is a social media platform that harnesses power including Facebook, Instagram, and
Twitter while marketing Portable Solar Chargers in Kenya. Strategic connections to influencers
and environmentally conscious advocates amplify the product’s visibility, using their well-known
voices before many audiences (Ndiege, 2019). Regularly sharing testimonials from users
regarding the use of products, dynamic product demonstrations, and impacts sustainable
messages create a sense of community around the brand. This approach not only creates
brand loyalty but makes the Portable Solar Charger want and also an eco-friendly option that
matches the socially minded consumers of Kenya offers in the digital world.
Financials
Projected Revenues
Market Size: 1% of the total portable charger market in Kenya.
Projected Selling Price: $50 per Portable Solar Charger.
Estimated Sales Volume: 10,000 units.
Total Revenue = Selling Price * Sales Volume
Total Revenue = $50 * 10,000 units = $500,000
Projected Expenses
Marketing Expenses: $50,000
Distribution Setup: $30,000
Manufacturing Costs: $200,000 (assuming local manufacturing)
Other Operating Expenses: $70,000
Total Expenses = Sum of the above
Total Expenses = $50,000 + $30,000 + $200,000 + $70,000 = $350,000.
Year Action Plan
Months 1 and 2: Enter into distribution alliances and conduct market research.
Months 3 and 4: Initiate a strategic media-platform marketing campaign.
Months 5 and 6: Begin distribution of products and analyze the reception by customers to make
required revisions.
Months 7 through 12: Assess the market status, understand how products are manufactured,
and develop broader marketing approaches.
Conclusion
This favorable union is brought about by the increasing demand for alternative energy
technology and Kenya’s interest in environmental issues. Because this product matches these
significant trends, consumers who have sustainability concerns will use the product as a
possible alternative. Second, both the urban and rural consumers compose a significant portion
of Portable Solar Charger’s market. This product’s success enables personalization according to
the special lifestyles and energy requirements of its consumers. However, apart from the
savings that are possible due to Kenyas rich sunshine as a result of local manufacturing
benefiting Kenya’s economy by creating jobs and helping most enterprises. Some of the ways
through which a portable solar charger stands out in Kenya’s environment, social and economic
settings includes unity that leads to its successful operation under this dynamic market.
Recommendations
Immediate Steps
Conducting thorough market research is the first and most important step before
introducing Portable Solar Chargers in Kenya. The development of marketing strategies for
productivity starts with the consumer understanding her taste preference, energy requirements,
and perception of sustainable products. As opposed to this, the cooperation with local
wholesalers and retailers will allow placing this product into the market more sales directly.
Initially, the campaigns should be first launched as quickly as possible. In this campaign,
attention should be paid to the major advantages of the Portable Solar Charger especially that it
encourages environmentally conscious Kenyans.
Long-Term Development
Long-standing foresight translates into investigating the soundness of local
manufacturing. Here the cost-effectiveness ratio is not only enhanced but it fulfills Kenya’s
renewable energy strategy that this country holds an enormously high level of solar radiation. To
engage the Portable Solar Charger in sustainable development schemes is necessary to
coordinate with government agencies and NGOs. This not only strengthens the authenticity of
this product but also appeals to Kenya’s green mission. The manipulation of marketing
strategies is possible only if the market environment keeps an eye on changes in consumers’
preferences. This is a cyclical process from which the Portable Solar Charger can adjust to
changes in market dynamics, thus focusing on sustainability.
Memo
To: John Doe
From: Aram Beduhi
Date: January 20, 2024
Subject: Introduction of Portable Solar Charger in Kenya
This memo is intended to submit a strategic plan for the launch of our innovative
Portable Solar Charger into the Kenyan market. This plan involves thorough research that has
helped me elaborate on a detailed roadmap for market penetration.
The Portable Solar Charger is ideally suited for a country like Kenya, which has an array
of landscapes and a population above 50 million. The innovations of the product perfectly match
many features in development, such as increasing the middle class in the country and
preference for sustainable living. The Portable Solar Charger is a power-packed device that
utilizes solar energy to satisfy the needs of electronic gadgets. The portability and clean energy
that it can produce reflect the movement toward sustainability in Kenya.
The proposed market entry strategy is in the form of a partnership with local distributors
and retailers through an existing logistics system, as well as cooperation with online trading
platforms. Further, we suggest investigating whether local production is a viable option to
improve cost-efficiency and promote the economic growth of Kenya. To capture such a market,
Kenyan citizens will be introduced to Portable Solar Charger in Kenya. I suggest that we
continue with the plotted plan, observing market trends and adjusting our approaches to
maintain success.
I am grateful for your attention to this offer. I can also be reached for further discussion
or elucidation.
Sincerely,
Aram Beduhi
International Sales Department.
Reference
Adenle, A. A. (2020). Assessment of solar energy technologies in Africa-opportunities and
challenges in meeting the 2030 agenda and sustainable development goals. Energy
Policy, 137, 111180. https://doi.org/10.1016/j.enpol.2019.111180
Davy, E., Hansen, U. E., & Nygaard, I. (2022). Localizing the solar value chain in Kenya?
Innovation and Development, 1–24. https://doi.org/10.1080/2157930x.2022.2121306
George, A., Boxiong, S., Arowo, M., Ndolo, P., Chepsaigutt-Chebet, & Shimmon, J. (2019).
Review of solar energy development in Kenya: Opportunities and challenges. Renewable
Energy Focus, 29, 123–140. https://doi.org/10.1016/j.ref.2019.03.007
Ndiege, J. R. A. (2019). Social media technology for the strategic positioning of small and
medium-sized enterprises: Empirical evidence from Kenya. The Electronic Journal of
Information Systems in Developing Countries, 85(2), e12069.
https://doi.org/10.1002/isd2.12069
Oluoch, S., Lal, P., Susaeta, A., & Vedwan, N. (2020). Assessment of public awareness,
acceptance and attitudes towards renewable energy in Kenya. Scientific African, 9,
e00512. https://doi.org/10.1016/j.sciaf.2020.e00512
Park, J. (2021). Theorizing and learning from Kenya’s evolving solar energy enterprise
development. Energy Research & Social Science, 81, 102254.
https://doi.org/10.1016/j.erss.2021.102254
Research Report Outline
➢ Memorandum
➢ Introduction
➢ Country Overview
➢ Product Description
➢ Target Audience
➢ Transportation and Introduction
➢ Manufacturing
➢ Regional Sales Center
➢ Sales Strategy
➢ Social Media Strategy
➢ Financials
Projected Revenues
Projected Expenses
➢ Year Action Plan
➢ Conclusion
➢ Recommendations
Immediate Steps
Long-Term Development
➢ Reference
Reference done in APA 7th.
Purchase answer to see full
attachment
