Description
All instructions and links to information are attachedDo it in a powerpoint presentation formatNo AI/No Plagiarism pleaseAPA7 Format
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Portfolio Project
This assignment is part of the Audio Partners case. Review the following resources to prepare for the assignment:
Audio Partners
Master Document_Students.pdf
Audio Partners
Survey and Census Data.xlsx
Instructions
Audio Partners has recently conducted a market survey and they are ready to analyze their results. The data includes
includes demographics, psychographics, product usage data, and media habits. The Audio Partners team has asked for your
assistance in analyzing the data to determine what can be learned and how it can apply to their product and plans.
Analyze the data found in the excel sheet here
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Audio Partners
Survey and Census Data.xlsx
, and use it to answer the following questions:
Can we consolidate the data into useful market segments?
Which groups are most likely to buy what we intend to offer?
What are their purchase motivations?
What are their personae: lifestyles attitudes, activities, interests or values?
How much does hearing loss disrupt their lifestyle?
How much are they motivated by appearance or fashion?
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How much are they motivated to stay current fashion trends?
How much are they motivated by considerations of health and wellness?
If they do not have hearing aids then is it due to cost? To appearance?
How much potential revenue do they represent as a group?
Can they be addressed by age or income level or self-identified gender?
Your answers should be addressed to the Audio Partners team, and the submission can be in a format of your choice. It may
be a presentation, a paper, a video, etc., but it must answer all of the questions asked and your answers should be clearly
supported by the data. Use examples, and cite any sources appropriately. Pay careful attention to Topic 550 in the Audio
Partners Master Document. It will provide additional insight regarding the team’s views and motivation.
Module 8: Portfolio Project
Criteria
This criterion is linked
to a Learning
OutcomeRequirements
This criterion is linked
to a Learning
OutcomeContent
Ratings
30 to >24.0 pts
Meets Expectation
The Portfolio includes
all of the required
components, as
specified in the
assignment.
24 to >18.0 pts
Approaches
Expectation
The Portfolio includes
most of the required
components, as
specified in the
assignment.
35 to >28.0 pts
Meets Expectation
Demonstrates strong or adequate
knowledge of the Audio Partners
case; correctly represents
knowledge from the readings and
sources.
Pts
18 to >12.0 pts
Below Expectation
The Portfolio includes
some of the required
components, as
specified in the
assignment.
28 to >21.0 pts
Approaches
Expectation
Some significant but not
major errors or omissions
in demonstration of
knowledge.
12 to >0 pts
Limited Evidence
The Portfolio includes
few of the required
components, as
specified in the
assignment.
21 to >14.0 pts
Below Expectation
Major errors or
omissions in
demonstration of
knowledge.
14 to >0 pts
Limited
Evidence
Fails to
demonstrate
knowledge of the
materials.
30 pts
35 pts
Criteria
This criterion is linked
to a Learning
OutcomeCritical
Analysis
This criterion is linked
to a Learning
OutcomeProblem
Solving
This criterion is linked
to a Learning
OutcomeDecisionMaking
Ratings
35 to >28.0 pts
Meets Expectation
Provides a strong critical
analysis and
interpretation of the
information given.
28 to >21.0 pts
Approaches Expectation
Some significant but not
major errors or omissions
in analysis and
interpretation.
Pts
21 to >14.0 pts
Below Expectation
Major errors or
omissions in analysis
and interpretation.
14 to >0 pts
Limited Evidence
Fails to provide critical
analysis and
interpretation of the
information given.
35 pts
35 to >8.4 pts
Meets Expectation
Demonstrates strong or
adequate thought and insight
in problem solving.
8.4 to >6.3 pts
Approaches Expectation
Some significant but not
major errors or omissions in
problem solving.
6.3 to >4.2 pts
Below Expectation
Major errors or
omissions in problem
solving.
4.2 to >0 pts
Limited Evidence
Fails to
demonstrate
problem solving.
35 pts
35 to >8.4 pts
Meets Expectation
Demonstrates strong or
adequate thought and insight
in decision-making.
8.4 to >6.3 pts
Approaches Expectation
Some significant but not
major errors or omissions in
decision-making.
6.3 to >4.2 pts
Below Expectation
Major errors or
omissions in
decision-making.
4.2 to >0 pts
Limited Evidence
Fails to
demonstrate
decision-making.
35 pts
Criteria
This criterion is linked
to a Learning
OutcomeSynthesis and
Evaluation
This criterion is linked
to a Learning
OutcomeApplication
of Source Material
Ratings
35 to >8.4 pts
Meets Expectation
Demonstrates strong or adequate
synthesis and evaluation of course
concepts in making
recommendations for the Audio
Partners team.
20 to >8.0 pts
Meets Expectation
Sources well or adequately
chosen to provide substance and
perspectives on the issue;
knowledge from the course linked
properly to source material.
8.4 to >6.3 pts
Approaches
Expectation
Some significant but
not major errors or
omissions in synthesis
and evaluation.
8 to >6.0 pts
Approaches
Expectation
Some significant but
not major problems
with selection and
linkage of sources.
Pts
6.3 to >4.2 pts
Below
Expectation
Major errors or
omissions in
synthesis and
evaluation.
6 to >4.0 pts
Below
Expectation
Major problems
with selection and
linkage of sources.
4.2 to >0 pts
Limited
Evidence
Fails to
demonstrate
synthesis and
evaluation.
4 to >0 pts
Limited Evidence
Source selection is
seriously flawed; no
linkage to knowledge
from the course.
35 pts
20 pts
Criteria
This criterion is linked
to a Learning
OutcomeOrganization
This criterion is linked
to a Learning
OutcomeGrammar and
Style
Ratings
Pts
20 to >16.0 pts
Meets Expectation
Project is clearly
organized, well written,
and in proper format,
including an
introduction, body, and
conclusion. Conforms to
project requirements.
16 to >12.0 pts
Approaches
Expectation
Small number of
significant but not major
flaws in organization and
writing; follows proper
format. In a minor way
does not conform to
project requirements.
12 to >8.0 pts
Below Expectation
Major problems in
organization and writing;
does not completely
follow proper format. In
a significant way does
not conform to project
requirements.
8 to >0 pts
Limited Evidence
Project is not well
organized or well
written and does not
follow proper format.
Does not conform to
project requirements.
20 to >16.0 pts
Meets Expectation
Strong sentence and
paragraph structure; few or
no minor errors in
grammar and spelling;
appropriate writing style;
clear and concise with no
unsupported comments.
16 to >12.0 pts
Approaches
Expectation
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate writing.
12 to >8.0 pts
Below Expectation
Inconsistent to
inadequate sentence and
paragraph development;
work needed on grammar
and spelling; does not
meet program
expectations.
8 to >0 pts
Limited Evidence
Poor quality;
unacceptable in terms
of grammar and/or
spelling; inappropriate
writing style that
interferes with clarity.
20 pts
20 pts
Criteria
This criterion is linked
to a Learning
OutcomeDemonstrates
proper use of APA
style
Total Points: 275
Ratings
10 to >8.0 pts
Meets Expectation
Project contains proper
APA 7 formatting, with
no more than one
significant error.
8 to >6.0 pts
Approaches
Expectation
Few errors in APA 7
formatting, with no more
than two to three
significant errors.
6 to >4.0 pts
Below Expectation
Significant errors in
APA 7 formatting, with
four to five significant
errors.
Pts
4 to >0 pts
Limited Evidence
Numerous errors in
APA 7 formatting,
with more than five
significant errors.
10 pts
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