Description
I need to do a PESTEL Analysis on a company. I have added some info on what PESTEL analysis is but please research more if needed. “PESTEL analysis can be used to assess the strategic relevance of the six principal components of the macro-environment: Political, Economic, Social, Technological, Environmental, and Legal/ Regulatory forces”. “PESTEL analysis is an analysis of how different macroenvironmental factors impact your company and the industry in which you compete”. IT NEEDS TO BE SUPPORTED BY EVIDENCE WHICH IS QUANTITATIVE DATA AND RECENT FROM 2023. WE ALSO NEED TO USE PROPER ACADEMC SOURCES LIKE MARKETLINE, IBIS WORLD ETC.
BELOW IS AN EXAMPLE:
Per capita disposable income
In response to rising inflation, there has been an approach to raising interest rates. This lack of inflation control has led to a significant reduction in consumers’ purchasing power, with per capita disposable income falling by 3.5% in 2022. However, in the first quarter of 2023, the Bank of Canada decided not to increase interest rates due to stagnating inflation. While a recovering economy could help improve consumers’ per capita disposable income, inflation remains a major obstacle. (Business Environment Report CA101, 2023)
Impact
Cannabis products often require out-of-pocket payments from consumers. As consumer conditions improve and disposable income levels rise, cannabis producers stand to gain from this trend. (McGrath, 2023)
The company is Home – Canopy Growth
All sources should be cited in APA format
