Description
Someone that understand SEEIT, and understand’s how to show how, why, and in what way your ideas are trueExtending beyond simple statements by showing not telling. Show the reader your experience through sensory detail, deep description, and illustration rather than stating information. Talk to the reader, not at the reader.I need the whole letter.
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Persuasive Letter Writing Assignment
Those who need votes, sponsors, support, or want to get things done often rely on persuasive
writing skills to create logical, emotional, and moral petitions.
Objectives
“Be the change you want to see in the world” (Ghandi):
• Identify a need to persuade an audience
• Analyze images, situations, or practices
• Write a persuasive letter in professional form
• Write clear and comprehensible sentences
• Send a professional letter through the US Postal Service
Process
1.
2.
3.
4.
Write your letter according to lessons provided in the course
Complete revisions with the help of tutors
Mail your final copy in a printed envelope through the US Postal Service
Submit a digital copy of your letter to eCampus for grading
Format
Write your persuasive letter in professional business letter formatting taught in the
lessons, utilizing a minimum of 350 words and a maximum of 700 words. Your letter does
not require sources or a Works Cited page; however, you may cite sources using the
Associated Press style.
Prepare a professional No. 10 business envelope according to formatting taught in the
lessons. Your envelope must be word-processed and printed. You must place a stamp on
your envelope or purchase a pre-stamped envelope.
Style
Emulate professional business letter writing in Standard Edited American English and the
persuasive style as taught in the course. You must persuade a specific person to meet your
requests by demonstrating mastery of persuasive appeals.
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Hardcopy Mailing Process
1. Print and sign your hardcopy letter.
2. Print your No. 10 envelope.
3. Place a US Postal Service stamp on your envelope.
4. Capture a photo of your hardcopy letter next to your printed envelope.
5. Fold and insert your hardcopy letter as presented in the lessons and seal your
envelope.
6. Capture a second photo of yourself dropping your envelope into a mailbox.
Digital Copy Submission to eCampus
1. Open the digital copy of your letter.
2. Paste your images (hardcopy, envelope, and selfie) at the end of your digital copy.
3. If you worked with Dallas College tutors for extra-credit, paste tutoring verification
to the end of your digital copy as directed in the Syllabus.
4. Click the Submissions widget, the C2 link, and upload your digital copy for grading
before the deadline printed in the Syllabus.
Penalties
Your letter will be rejected without credit in the following cases:
•
•
•
•
•
•
Plagiarized or utilized Artificial Intelligence
Failed to choose one of the required topics
Failed to meet the assignment’s objectives
Failed to include and refer to an enclosure
Failed to produce and/or verify a hardcopy letter and/or stamped envelope
Refused to send letter via USPS or no evidence letter was sent
Extra-credit
I will award you extra-credit for working with Dallas College Writing Center tutors and/or
Learning Commons online tutors. Verify your visits by pasting photos or screen shots of
your visits, tutor stamps, or emails to the end of your digital submission. I will determine
points based on the quality of your visits and add them to your semester average.
If you receive a response to your letter before our course concludes, and you notify me via
email or in class, sharing the response, I will add extra-credit to your composition grade.
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TOPIC CHOICE 1: PERSUADE A BUSINESS OR ORGANIZATION TO ADOPT YOUR ART
Many companies and organizations do not use logos, advertisements, slogans, banners,
posters, or other images to sell their products or services. Use your imagination and create
an original logo, advertisement, banner, poster, or other ad using your artistic skills and
persuade a company or organization owner to adopt your idea.
Show the reader how your visual idea works best by analyzing its shape, symbolism,
position, composition, context, appropriateness, and so forth. Your letter must include your
image as an enclosure. CREATE AN ORINGINAL IMAGE! DO NOT USE INTERNET IMAGES!
Specific ideas include the following:
Socio-Political Art: Create an original work of art that represents your concern relative to
a social issue. Persuade a museum, club, show, college, church, or community organization
to feature your work in an upcoming exhibit or publish your work online or at a specific
location. For example, one of my students created a graphic image of two hands clasping,
one belonging to a Black American and one belonging to a White American. My student
persuaded a local chapter of the NAACP to print her image on their posters.
Business Logo or Advertisement: Locate a business in your neighborhood that does not
display a logo on its website, storefront, clothing, or other place. Create an original logo or
an advertisement for that business. In your letter, persuade the owner to adopt your
creation. For example, one of my students created a tool company’s logo by spelling the
company’s name with a hammer and a screwdriver. The company loved her image!
Charity Logo or Advertisement: Create a logo, advertisement, or image on behalf of a
charity in your neighborhood. Examples include an animal shelter, food pantry, community
garden, homeless shelter, a learning center, and other local charity. For example, one of my
students created an image of a dog chasing its tail for an upcoming adoption campaign and
wrote a persuasive letter to the rescue organization’s owner. Another student created a
poster as a Public Service Announcement (PSA) on bullying and wrote a letter to North
Lake’s student government, persuading them to print her image on campus posters.
Non-profit Advertisement: Create a logo, advertisement, poster, or banner for your
church or club. For example, one of my Catholic students created a logo of a dove with
wings for his local congregation, and one of my Baptist students created a poster for an
upcoming blood-drive. Both students wrote persuasive letters to their clergy.
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TOPIC CHOICE 2: PERSUADE SOMEONE TO HIRE YOU
Many businesses receive employment applications but don’t always receive persuasive
letters from potential employees. Writing a persuasive letter to a business owner, manager,
or human resources agent sets you apart from other candidates. A letter shows them your
talents, credentials, experience, and most importantly, your writing skills.
Choose a specific job you are interested in securing. Include your resume as an enclosure to
your letter.
This topic also applies to requesting membership in a club, organization, or team, and it
applies to writing a university admissions letter. Include enclosures that demonstrate your
talents.
TOPIC CHOICE 3: PERSUADE SOMEONE TO CORRECT AN ERROR
Perhaps you have recently purchased a defective product or service. For example, you
purchased window tinting at Jeff’s Car Customs, but the tint is beginning to bubble and
peel. Maybe you purchased a set of ear buds, and they stopped working after a day’s use.
Perhaps you recently dined out but didn’t realize your server added an extra dish to your
check until you got home. Writing a persuasive complaint letter often gets results in terms
of a refund, a replacement product, or correction to the service.
This topic also applies to persuading someone to stop an offensive or dangerous behavior.
For example, your street is filled with potholes, and you would like to persuade the city
manager to fill them. Maybe someone on your block is allowing their dogs to run the
neighborhood, and you are afraid their dogs might get hit by traffic.
As an enclosure to your letter, include a photo of your purchase receipt and a photo
showing damage or problem needing correction.
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Persuasive Letter with Visual Analysis Rubric
CRITERIA
Thesis
Excellent
(18-20 points)
Proficient
(16-17 points)
Satisfactory
(14-15 points)
Unsatisfactory
(12-13 points)
Deficient
(0-12 points)
Engaging opening
that introduces the
paper’s topic, a
problem, research
question, purpose,
and method for
writing; the thesis is
an easily
identifiable, well-
Generally engaging
opening; areas to
be strengthened
may include
presentation of
general topic,
development of
transition between
general opening
Opening is functional
but too brief and/or
simplistic; topic is
apparent but needs to
be developed to
engage the reader;
weak sense of purpose
and claim; paragraph
topics are
Opening is
ineffective, poorly
organized, and
underdeveloped;
thesis statement
may summarize
plot points rather
than present
argument about
Fails to fulfill the
requirements of the
assignment.
phrased
argument
that recognizes the
intended message, as
well as its purpose
and audience. The
thesis reflects sound
critical, interpretive,
and analytical
thinking; title and
author of work are
appropriately
identified.
and specific thesis
statement; thesis
statement is
phrased as an
argument but may
be strengthened
through
clarification of the
main idea being
offered and
purpose.
Recognizes the
broad intended
message but misses
some nuances.
vague or disconnected
from the thesis; thesis
may be too general,
vague, or imprecisely
presented; thesis may
not directly address
the prompt. Recognizes
the intended message
and its purpose but
does not demonstrate
knowledge of its
significance.
text or may be
missing; thesis may
not address the
prompt or a viable
topic; author
and/or title of
image may not be
referenced properly
Does not identify
the deeper purpose
of the image.
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Development
Interpretation
Each paragraph
clearly connects to
the thesis and offers
identifiable,
wellphrased ideas to
be fully argued in
each paragraph;
concrete details are
incorporated in the
body paragraphs
and describe the
image and the
different elements
used; paragraphs are
well-organized to
create a coherent,
carefully developed
and supported
argument;
transitions between
ideas are logical and
each idea builds on
the preceding.
Recognizes all of the
elements of style
included in the
image and
thoroughly explains
their effects on the
image’s message;
analyzes the image’s
contextual influences
and how
they affect the
message;
demonstrates a
thorough analysis of
the image, as well as
its techniques and
message.
Each
paragraph
generally connects
to the thesis but
one or more main
ideas may need to
be clarified;
concrete details
are generally
wellchosen though
some may be
irrelevant or
insufficient as
evidence to
effectively support
the thesis and/or
paragraph;
recognizes the
relationship
between the image
and its physical
characteristics;
paragraphs are
generally
wellorganized,
although some
transitions may be
awkward; focus
and control of
argument may
need improvement
because the point
of a paragraph may
not always be
clear.
Recognizes most
elements of style
used in the image
and attempts to
explain their
effects on the
image’s message;
attempts to
identify the image’s
contextual
influences but
provides an
incomplete
analysis of their
effects; provides a
good analysis of
message and
technique that is
generally
comprehensive.
Supporting
ideas
within
body
paragraphs
are
present but weak in
one or more following
areas: main idea not
discernible, a fact
about the text is
summarized, and/or
unclear connections to
thesis exist. Concrete
details are present but
weak because they
provide
insufficient
evidence to support
the body paragraph
and/or lack insightful
inference. Paragraphs
identify the type of
image and some
physical
characteristics. Lack
of coherent
organization of ideas
within paragraphs;
abrupt transitions that
impede flow.
Topic sentences
absent or
consistently lack
focused ideas, either
offering
general, irrelevant
comments or
stating facts about
the text; there is no
discernible
argument or point
guiding the paper;
concrete details are
absent
or
ineffective/
insufficient;
consistent lack of
coherent
organization
of
ideas
within
paragraphs
and
from
one
paragraph to the
next;
points of
paragraphs
are
unclear. Identifies
the type of image
and some of its
physical elements.
Fails to fulfill the
requirements of the
assignment.
Discusses the elements
of style used in the
image, but does so in a
general sense;
explains only the
obvious contextual
influences of the
image; overlooks some
aspects of visual
interpretation.
Identifies most of
the elements of style
used in the image,
but does not explain
their significance;
does not
demonstrate
recognition of the
image’s deeper
purpose; attempt at
analysis is
rudimentary.
Fails to fulfill the
requirements of the
assignment.
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Language &
Style
Grammar &
Mechanics
Paper reflects an
argumentative mode
of writing
appropriate for the
topic; it is academic
in tone; writer’s
voice is evident,
confident, and
sophisticated;
vocabulary and
phrasing are
academically
appropriate,
persuasive, and
sophisticated
without being
pretentious.
Writing is generally
academic in tone;
writer’s voice may
not be consistently
persuasive but is
discernible; writing
demonstrates an
awareness of the
purpose to
persuade;
vocabulary in some
places may be
simplistic or
ineffective.
Writing tends to be
mechanical in tone;
writer’s voice is not
discernible in the
paper; writing
demonstrates
inconsistent awareness
of the purpose to
persuade; vocabulary
tends to be simplistic,
marked by instances of
informal or imprecise
diction.
Writing is
mechanical in tone;
writer’s voice is not
discernible; writing
demonstrates no
awareness of the
purpose to
persuade;
vocabulary is
simplistic and/or
inappropriate.
Fails to fulfill the
requirements of the
assignment.
Paper includes
sentence variety;
effective syntax and
grammar;
demonstrates a
mastery of writing
conventions and
serves the author’s
purpose; consistent
adherence to MLA
guidelines; accurate
Works Cited page;
absence of grammar,
syntax, and
punctuation errors.
Paper’s sentences
Essay sentences lack
generally effective
variety (frequently
but may lack
repeated opening
appropriate variety words and sentence
(some repeated
structure); awkward
opening words and syntax and grammar
structure); syntax
confuse writer’s point
and grammar may
and distract reader;
be awkward in
misspellings,
places (but not
contractions,
distracting); a few
fragments, referring to
grammar and
“you” which
mechanical errors
diminishes the
(but not
academic nature of
the writing;
distracting);
inconsistent adherence
consistent
to MLA guidelines (but
adherence to MLA
guidelines; accurate does not compromise
integrity of essay);
Works Cited page.
Works Cited page may
contain inaccuracies
(but
does
not
compromise
the
integrity of essay).
Frequent syntax,
grammar, and
misspelling errors
that distract the
reader; lack of
adherence to MLA
guidelines which
undermines the
integrity of paper;
inaccurate Works
Cited page
compromises
integrity of essay.
No adherence to
MLA guidelines
(missing citations,
lack of proper
format); missing
Works Cited page;
paper is
incomprehensible.
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