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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Communications Management (MGT 421)
Due Date: 11/11/2023 @ 23:59
Course Name: Communication Management
Student’s Name:
Course Code: MGT421
Student’s ID Number:
Semester: 1st Semester
CRN:
Academic Year: 2023-24-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.2: Communicate better, knowing that good communicators make better managers and that
communication is a dynamic process basic to individuals and organizational life.
2.1: Perform all communication abilities, including thinking, writing, speaking, listening, and
assessing the technology.
Assignment Structure:
Assignment-1
Total
Type
Part-1
Part-2
Marks
5
5
10
Part I:
Write a detailed message to persuade your boss to invest capital resources to develop the
product or service for sale. Explain what you will do in case the selected product or
service does not initially sell as much as expected. Cite and reference sources using APA
formatting.
Select the appropriate channel for delivering your message based on context, audience,
and purpose.
Explain why you selected the channel.
Part II:
Write a sales pitch to sell the product/service to the end consumer. The sales pitch that
you write could be part of a marketing campaign, which can be the verbiage for a
commercial, a flyer, a message posted on social network, and so on. Make sure to
identify the context, as per the examples, in which the sales pitch will take place.
Select the appropriate channel for delivering your message based on context, audience,
and purpose and state the channel you have chosen.
Explain why you selected the channel.
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