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In this creative assignment, you will build a counter-narrative strategy targeting a domestic extremist threat. Your strategy must be legal, ethical, and feasible. This is a scenario-based assignment. Use the template provided.

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Scenario: You are a community leader who received a $150,000 DHS grant to counter extremism in your community. Your written assignment represents the plan you are presenting to your town council for approval. Your community has seen an increase in extremist activity from GROUP/MOVEMENT/IDEOLOGY X (substitute an extremist group/movement/ideology that interests you, but it cannot be the same topic from the previous assignment). Last year, THREAT X received a local permit to demonstrate downtown in your retail area. Violence erupted, but you don’t believe it was planned. Protestors attacked several police officers who sustained mild injuries and ransacked several stores. THREAT X has existed in your community for over ten years. Usually, about 25 people attend the demonstrations and rallies on behalf of THREAT X. However, during the past two years, you’ve noticed an increase in attendance that exceeds 50. You’ve also seen a dramatic rise in THREAT X’s online rhetoric, specifically targeting the youth in your community. Your plan is to devise a multimedia campaign that challenges the narrative of THREAT X with the goal of reducing the attractiveness of THREAT X to potential supporters.

Required elements of the assignment:

I. Campaign Title

II. Background Info on Threat X (1 page)

III. Examples and Analysis of Threat X’s Rhetoric (3-4 pages)

You may consult scholarly and credible sources to identify the ideology and rhetoric associated with the threat. You should also consider using primary sources such as YouTube videos that contain interviews of leaders or members associated with the threat. The latter type of source would be classified as primary.

IV. Substance of your Multimedia Plan (3-4 pages)

Components of your plan may include a social media campaign, virtual reality experiences, podcasts, community events, interactive websites, or collaboration with influencers. Be as specific as possible. What components might an interactive website contain, which influencers might be effective and how would you collaborate with them, who would serve as guests on your podcasts, and what would be discussed?

V. Evaluation (1/2-1 page)

It is customary to provide an empirical method for evaluating the effectiveness of your program. How would you determine whether your multimedia campaign successfully created a counter narrative and reduced the influence of Threat X in your community?

Technical Requirements

Your paper must be at a minimum of 8 pages (the Title and Reference pages do not count towards the minimum limit).
Scholarly and credible references should be used. A good rule of thumb is to use at least two scholarly sources per page of content. Primary sources representing the threat would be appropriate for this assignment.
Type in Times New Roman, 12 point, and double space.
Students will follow the current APA Style as the sole citation and reference style used in written work submitted as part of coursework.
Points will be deducted for the use of Wikipedia or encyclopedic type sources. It is highly advised to utilize books, peer-reviewed journals, articles, archived documents, etc.
All submissions will be graded using the assignment rubric.


Unformatted Attachment Preview

1
Title of Paper
Name
American Public University System
HLSS523: Domestic Terrorism and Extremist Groups
Instructor Rank and Name
Month Day, Year
2
Campaign Title
Provide the campaign title. The writing conventions will be throughout the paper and
focus on grammar and syntax, as well as APA formatting.
Background Information on _____________
Provide background information
Analysis of ___________’s Rhetoric
Provide information.
Multimedia Plan
Provide information.
Evaluation Plan
Provide information.
3
References
The reference page only lists the sources that you cited in your paper. The references must be in
the correct APA Manual (7th Edition) formatting style.
12/18/23, 5:00 PM
Creative Assignment – HLSS523 I001 Fall 2023 – APEI
HLSS Assignment Rubric 500-600 Level
Course: HLSS523 I001 Fall 2023
Criteria
Synthesis of
Knowledge
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Beginning
13 points
Student
exhibits a
defined and
clear
understanding
of the
assignment.
Thesis is
clearly defined
and wellconstructed to
help guide the
reader
throughout the
assignment.
Student builds
upon the thesis
of the
assignment
with well-
Establishes a
good
comprehension
of topic and in
the building of
the thesis.
Student
demonstrates
an effective
presentation of
thesis, with
most support
statements
helping to
support the
key focus of
assignment.
Student
exhibits a basic
understanding
of the intended
assignment,
but the thesis
is not fully
supported
throughout the
assignment.
While thesis
helps to guide
the
development
of the
assignment,
the reader may
have some
difficulty in
seeing linkages
Exhibits a
/ 20
limited
understanding
of the
assignment.
Reader is
unable to
follow the logic
used for the
thesis and
development
of key themes.
Introduction of
thesis is not
evident, and
reader must
look deeper to
discover the
focus of the
writer.
documented
and
exceptional
supporting
between
thoughts.
While student
has included a
Student’s
writing is weak
in the inclusion
of supporting
facts, figures,
and/or
statements.
few supporting
facts and
statements,
this has limited
the quality of
the
assignment.
facts or
statements.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=139002&db=379045
Criterion Score
1/7
12/18/23, 5:00 PM
Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Criteria
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Beginning
13 points
Foundation
of
Knowledge
Student
demonstrates
proficient
command of
Student
exhibits above
average usage
of subject
The
assignment
reveals that
the student
Student tries
/ 20
to explain
some concepts,
but overlooks
the subject
matter in the
assignment.
Assignment
matter in
assignment.
Student
provides above
has a general,
fundamental
understanding
of the course
critical details.
Assignment
appears vague
or incomplete
shows an
impressive
level of depth
of student’s
average ability
in relating
course content
in examples
material.
Whereas, there
are areas of
some
in various
segments.
Student
presents
ability to relate
course content
given. Details
and facts
concerning in
the linkages
concepts in
isolation, and
to practical
examples and
applications.
Student
provides
comprehensive
analysis of
details, facts,
and concepts
in a logical
presented
provide an
adequate
presentation of
student’s
current level of
subject matter
knowledge.
provided
between facts
and supporting
statements.
Student
generally
explains
concepts, but
only meets the
minimum
does not
perceive to
have a logical
sequencing of
ideas.
sequence.
Criterion Score
requirements
in this area.
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Criteria
Application
of
Knowledge
Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Beginning
13 points
Student
Student
Student takes a Student
demonstrates a exhibits a good common,
demonstrates
higher-level of
critical thinking
necessary for
graduate level
work. Learner
provides a
strategic
approach in
command of
critical thinking
skills in the
presentation of
material and
supporting
statements.
Assignment
conventional
approach in
guiding the
reader through
various
linkages and
connections
presented in
beginning
understanding
of key
concepts, but
overlooks
critical details.
Learner is
unable to apply
presenting
examples of
problem
solving or
critical
thinking, while
drawing logical
conclusions
that are not
immediately
obvious.
Student
provides wellsupported
ideas and
reflection with
a variety of
current and/or
demonstrates
the student’s
above average
use of relating
concepts by
using a variety
of factors.
Overall,
student
provides
adequate
conclusions,
with 2 or fewer
errors.
assignment.
However,
student
presents a
limited
perspective on
key concepts
throughout
assignment.
Student
appears to
have problems
applying
information in
a problemsolving
manner.
information in
a problemsolving
fashion.
Student
presents
confusing
statements and
facts in
assignment. No
evidence or
little
semblance of
critical thinking
skills.
Criterion Score
/ 20
worldviews in
the
assignment.
Student
presents a
genuine
intellectual
development
of ideas
throughout
assignment.
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3/7
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Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Criteria
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Organization
Student
thoroughly
Student
explains the
Learner applies Assignment
some points
reveals
understands
and excels in
majority of
points and
and concepts
incorrectly.
formatting
errors and a
explaining all
major points.
An original,
unique, and/or
concepts in the
assignment.
Learner
demonstrates a
Student uses a
variety of
formatting
styles, with
lack of
organization.
Student
presents an
imaginative
approach to
overall ideas,
concepts, and
findings is
presented.
good skill level
in formatting
and organizing
material in
assignment.
Student
some
inconsistencies
throughout the
paper.
Assignment
does not have
incomplete
attempt to
provide
linkages or
explanation of
key terms.
Overall format
of assignment
includes an
appropriate
presents an
above average
level of
preparedness,
a continuous
pattern of
logical
sequencing.
introduction
(or abstract),
with few
formatting
welldeveloped
paragraphs,
and
errors.
of
Ideas/Forma
t
Beginning
13 points
Criterion Score
/ 20
conclusion.
Finished
assignment
demonstrates
student’s
ability to plan
and organize
research in a
logical
sequence.
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Criteria
Writing and
Research
Skill
Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Beginning
13 points
Student
demonstrates
Student
provides an
Assignment
reflects basic
Topics,
concepts, and
an excellent
command of
grammar, as
well as
effective
display of good
writing and
grammar.
writing and
grammar, but
with more than
5 errors. Key
ideas are not
coherently
discussed or
expressed in
presents
research in a
Assignment
reflects
terms and
concepts are
assignments.
Student’s
clear and
concise writing
style. The work
represents a
student’s
ability to select
appropriate
word usage
somewhat
vague and not
completely
explained
writing style is
weak and
needs
improvement,
thorough,
extensive
understanding
of word usage.
and presents
an aboveaverage
presentation of
by student.
Student uses a
basic
vocabulary in
along with
numerous
proofreading
errors.
Student excels a given topic or assignment.
in the selection issue.
Student’s
Assignment
lacks clarity,
and
development
of a wellplanned
Assignment
appears to be
well-written
with no more
writing ability
is average, but
demonstrates a
basic
consistency,
and
correctness.
Student fails to
research
assignment.
than three-five
errors. Student
understanding
of the subject
provide an
adequate
Assignment is
error-free and
reflects
student’s
provides a
good final
product that
covers the
matter.
Assignment
provides a
basic, but
synthesis of
research
collected for
assignment.
ability to
prepare
graduate-level
above-minimal
requirements.
Student
borderline
perspective of
student’s
The lack of
appropriate
references or
writing for
possible
achieves an
above average
research
abilities.
source
materials
publication in a
peer-reviewed
(refereed)
journal.
synthesis of
research, but
interpretation
may be narrow
Student has
incorporated
fewer source
than required
demonstrates
the student’s
need for
additional help
Student
provides
in scope and
description
by the
assignment
or training in
this area.
https://myclassroom.apus.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=139002&db=379045
Criterion Score
/ 20
5/7
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Criteria
Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Exemplary
20 points
Accomplished
17 points
Developing
15 points
Beginning
13 points
sophisticated
within
and does not
Student needs
synthesis of
complex body
of information
in the
assignment.
Assignment
contains the
minimum
attempt to
cover key
elements of
assignment.
to review and
revise
assignment.
preparation of
assignment.
resources and
presents an
Research
provided by
student
average
overview of
key concepts.
Criterion Score
contributes
significantly to
the
development
of the overall
thesis. Student
incorporates
more than the
minimum
quality
references in
the
development
of the overall
thesis. Student
incorporates a
variety of
research
resources and
methodology
in the
preparation of
assignment.
Total
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/ 100
6/7
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Creative Assignment – HLSS523 I001 Fall 2023 – APEI
Overall Score
Exemplary
Accomplished
Developing
Beginning
90 points minimum
80 points minimum
70 points minimum
60 points minimum
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7/7

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