Description
Product: Kellogg’s Corn Pops
Company: Kellogg’sg
Submit “Detailed final oral outline” and three informational power point slides of your oral presentation for grading. Slides will be graded on features described in the chapter and on completeness, information value, format of 6 x 6 Rule, creativity, and professionalism
The outlines must indicate the information you will discuss in your presentation:
Intro: Capturing the Attention
Body: specific content addressing above product and company requirements (Refer to the outline format shown on Page 1)
Conclusion
Refer to the E-Book Chapter 14.2a, 14.2b, 14.3c for more explanation. Follow the outline format that is discussed in your E-book (Chapter 5: Figure 5.3) 1. You must identify six reference sources where you obtained your information. Use APA style for citations. Refer to your E-Book Appendix B: Figure B.3 for the correct citation format.2. Utilize a variety of information sources to obtain your information (Contact the company, conduct library search and Internet searches, etc.)
I.Product Background Information:
Highlight important facts and features of the product (ex: costs, design, ingredients, nutritional value, color/flavor options, components etc.)
II.Company Background Information:
Identify company’s headquarter location and other company locations throughout the country and worldwide.
Highlight the company’s financial information: total revenue and profits for the past two years, stock prices etc.
Identify the company’s organizational structure
State the company’s mission statement/creed or philosophy statement
State the number of employees employed
(Which Is in the file I attached)
You must use PowerPoint for the delivery of your information. A minimum of 10 slides must be used in your presentation. You must design your own slides, copies of company-designed tables and charts are not acceptable, but you can use company provided gifs. Use the 6 x 6 Rule format that is explained in Chapter 14.
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Product: Kellogg’s Corn Pops
Company: Kellogg’s
Fun fact
The brand was introduced in 1950 under the brand name Corn Pops. Later, the brand went
through a revolution, and the name changed to Sugar Corn Pops eventually settled with the brand
name Sugar Corn Pops.
Nutritional value
Kellogg defines corn pop as “crunchy sweetened popped-up corn cereal.” According to the
company, the cereal has three essential nutrients: vitamin B, vitamin D and Iron.
Cost
$ 5.48
Company background
The company was founded 1900 as Sanitas Food Company (Wills, 2019). The founders were
W.K Kellogg and Dr. John H Kellogg. In 1906, W.K. Kellogg bought his brother’s share and
renamed the Battle Creek Toasted Corn Flake company. In later years, the company made key
acquisitions such as Salada Foods, Fearn International and Pure Packed Foods (Wills, 2019).
Currently, the company operates a wide range of products. Interestingly, most current products
result from acquiring existing food companies and startups.
Company culture
According to their official website, Kellogg has been operating for the past 100 years. At the
heart of the company are the core values. These include operating ethically. The company
commits to operate within ethical boundaries. The company has been recognized by
organizations such as FTSE4Good for environment-conscious operations. The company asserts
that its ethical standards provide the guidelines for operation while engaging with four key
external demographics. These include customers, consumers, communities and investors.
Further, the company has developed anti-corruption, anti-competitive behaviour, data protection
and human rights code of conduct to ensure that the company can protect its internal and external
relations.
Company headquarters
The company headquarters are in Battle Creek, Michigan
Company organization culture and structure
The organizational structure of the company is regional. The company operates administrative
units based on the region of operations and the products under each division. Contextually,
Kellogg’s leadership is devolved to regional or production units.
Vision and mission statement
The company’s mission is to nourish families to flourish and thrive. On the other hand, the
company’s vision is to enrich and delight the world through foods and brands that matter.
Company employee
According to Statista, Kellogg had approximately 30,000 employees globally as of 2022.
Interestingly, the company posits that it has developed a recruitment culture of diversity that is
traced back to its founding fathers. The company takes pride as a center for diversity and
inclusion, specifically focusing on minority groups such as women, people of color, LGBTQ
individuals, veterans and people with special needs.
Value proposition
Kellogg’s value proposition asserts that the company’s objective is to offer a wide range of highquality, nutritious and convenient breakfast cereals and snacks while adapting to the dynamics of
societal dietary needs and market preferences.
Reference
Kelloggs (2023) our brands
https://www.kelloggs.co.uk/en_GB/nutrition/nutrients.html
Wills, M (2019) The Strange Story Behind Your Breakfast Cereal.
Oral Presentation Requirements
Business Communication
You are required to present an informative, enlightening, and stimulating oral presentation on
a selected product. Delivery of information must be presented in a style that is both creative
and professional. Refer to your E-book for the techniques associated with an effective
presentation. In-depth research and thorough preparation are required. You must include,
but not limit your information to the following areas:
I.
Product Background Information:
1. Highlight important facts and features of the product (ex: costs, design, ingredients,
nutritional value, color/flavor options, components etc.)
II.
Company Background Information:
1. Identify company’s headquarter location and other company locations throughout
the country and worldwide.
2. Highlight the company’s financial information: total revenue and profits for the past
two years, stock prices etc.
3. Identify the company’s organizational structure
4. State the company’s mission statement/creed or philosophy statement
5. State the number of employees employed
Sources: List six reference sources in the outline and Power Point presentation where
you obtained your information.
Required:
1. You are required to select a specific product that is publicly owned and nationally
known.
NOTE: You cannot select a product /service that you sell at your place of
employment. Do not select the following products: Pepsi/coke, computers or any
type of technological media, Wii, PlayStation or computer games, cell phones, iPods,
sneakers, alcoholic beverages, Oreos, Ben & Jerry Ice cream, candles, Hersey
Chocolates, automobiles, energy drinks, protein shakes/bars, Gatorade or any type of
sports equipment.
*** Approval on your oral topic presentation must be given prior to starting your
research.***
2. Submit the Brainstorming/ Brainthinking Assignment on your topic ideas generated by
MONDAY, OCT 9, 2023 (Submit in Ch 14 Module)
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3. Submit a “Tentative topical outline” of your presentation on MONDAY, OCT 23, 2023
(Submit in Ch 14 Module)
4. Submit “Detailed final oral outline” and three informational power point slides of your
oral presentation for grading. Slides will be graded on features described in the
chapter and on completeness, information value, format of 6 x 6 Rule, creativity, and
professionalism on MONDAY, NOV 13, 2023 (Submit in Ch 14 Module)
5. Submit Final Oral Presentation on Cengage BONGO – on or before MONDAY, DEC
4, 2023.
6. Complete the Oral Presentation Self-evaluation on or before MONDAY, DEC 11,
2023 (Submit in Ch 14 Module)
The outlines must indicate the information you will discuss in your presentation:
I.
Intro: Capturing the Attention
II.
Body: specific content addressing above product and company requirements
(Refer to the outline format shown on Page 1)
III.
Conclusion
Refer to the E-Book Chapter 14.2a, 14.2b, 14.3c for more explanation. Follow the outline
format that is discussed in your E-book (Chapter 5: Figure 5.3)
6. You must identify six reference sources where you obtained your information.
Use APA style for citations. Refer to your E-Book Appendix B: Figure B.3 for the
correct citation format.
7. Utilize a variety of information sources to obtain your information (Contact the
company, conduct library search and Internet searches, etc.)
•
You must use PowerPoint for the delivery of your information. A minimum of 10 slides
must be used in your presentation. You must design your own slides, copies of companydesigned tables and charts are not acceptable, but you can use company provided gifs.
Use the 6 x 6 Rule format that is explained in Chapter 14.
•
Your presentation must be at least 5 minutes in length.
•
You will use BONGO, which is linked to Blackboard – Chapter 14 Module, to tape your
presentation. Note: A camera attached to your computer is required to link to your Power
Point slides. Instructions on how to use to BONGO can be found at:
https://bongolearn.zendesk.com/hc/en-us/articles/360008502653-Record-aPowerPoint-Presentation-on-a-Single-Screen
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•
Test your computer system before starting your taping to be sure that you can connect
to BONGO. Link to check system is:
https://bongolearn.zendesk.com/hc/en-us/articles/360036435094-How-to-Check-YourSystem-Before-Completing-a-Video-Assignment
•
If you have problems, contact Cengage directly their contact information is listed in
your class syllabus.
For Cengage Technical Support:
Cengage Support is available via phone, online chat, and social media 24/7, 365 days a
year.
To receive the timeliest support, first create a case ID
at: https://cengage.force.com/s/contact-us
•
A general link to assist you is https://bongolearn.zendesk.com/hc/enus/categories/115000500494-Learners-Video-Assignments
It is suggested that you familiarize yourself now with BONGO on how to tape your
presentation.
This Oral Presentation assignment counts 20% of your final grade. So do not delay on
working on your oral presentation.
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