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I want you to change the introduction, I want it to be like this 1. research question, 2. literature review( what has been said about your RQ) 3. Road map ( what you are going to do in this paper) 4. Thesis statement + significanceI want you to only change the introduction please (only the introduction)
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How the planning and development of BMW world in Munich contributes to improving the
tour experience for car enthusiasts.
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How the planning and development of BMW world in Munich contribute to improving
the tour experience for car enthusiasts.
Introduction
BMW is among the top preforming firms in the automotive sector that have showcased
a robust effort in delivering quality products. Over the years, it has been competing with
major players like Mercedes Benz, Audi, and other notable car brands with impressive
products that not only satisfy customers’ needs but also offer robust capabilities in the road.
However, the iconic brand has also managed to attract thousands of people across the globe
with its well-designed and structure BMW Museum located in Munich. It is closely placed in
a strategic position where the BMW Welt lies, making it one of the attractive corporate
museums in the world. The iconic architecture of this museum has been distinctive, lacing
BMW Group vehicles at the market limelight with visionary ideas aimed to change
individual’s experience in the automotive sector. Car enthusiasts and those who are amazed
by the robust technological breakthroughs that have shaped the automotive sector are all
attracted to this iconic museum to witness the impressive architecture designs and space
arrangements of the company’s historical cars.
Aims and Question
The aim of this study is to analyze how the company’s planning and development of
BMW World in Munich in have managed to attract automotive enthusiast to tour the plant. It
focuses on the distinctive features of the building’s space and structure. The research is
explaining how BMW Group Vehicles have worked over the years to make one of the iconic
corporate museums of all time to reinforce its historical background and contribute to the
overall brand image of the firm.
While striving to understand the impressive space and structure of BMW World, the
study improvises a unique study question to guide the analysis ad ensure it stays within the
expected context. The question involves answering how does the planning and development
of BMW world in Munich contribute to improving the tour experience for car enthusiasts.
This inquiry is a potential breakthrough in diving deep into the company’s dedication and
potential efforts it has showcase to improve its museum structure and space while targeting
the unique quest of its visitors.
BMW Museum Space
Every year, a hundred of thousands of people go to Munich to witness the impressive
building space of the BMW World. The BMW Museum has attractive features that drives car
lovers to explore the space with significant exhibition areas, digital technological displays,
and captivating car showcases being the central features of the space. Nagress shows that the
Museum has been designed to show the technical development of various BMW
workmanship, cars and motorcycles, and robust technological features that attracts those who
are driven by such features. Different old cars and motorcycles that have rich history in the
company’s development over the years are shown along the buildings spiral ramp, a
significant structure that have been designed in curly shape within a bowl-shaped house.
Thousands of people who came to Munich every year are attracted by the unique
displays of the BMW Museum. One can spend nearly two hours exploring the thematic
exhibits to learn about the overall history of BMW, its brands, different divisions with unique
design, weight, and performance capabilities. Korey insists that the displays of the company’s
historical background in the company is not entirely chronological but has been placed in a
unique way to start from the earliest products, showing how the firm began humbly with
motorcycles and airplane before embarking in the car sector. The museum showcases the
historical background of BMW iconic logo of blue and white that have remained the same
ever since the firm came to light.
Moreover, one of the significant feature in the BMW World that has been pleasing to
most car enthusiasts is how the firm displays the prototype of the car’s body. It is shown in a
full sized cars made in clay, something that amazes torus on how the company managed to
achieve such a unique display of the entire body of its cars in a craftsmanship design that
most companies of its kind have never thought of. It surprises most people on how the
historic material of clay that is tactile and malleable could have been the primary choice to
display the company’s unique automotive machines that have been presenting top-quality
performance in the road and enhancing customers’ experiences.
Walking in BMW World Museum is a unique experience to car lovers that have been
triggered by the massive development of its top quality automotive in many way. The visitors
have been complementing the wall that shows the development and evolution of BMW
motorcycles over the years whenever they get into the building. This can be a viable
argument as the hall is full of engines that have been presented to be top-performing in the
motorcycle world for decades. Instead of taking the full name of motorcycles’ in identifying
the space, BMW show it as “M engines,” something that attract visitors’ to learn more on the
impressive works that the company have manage to produce while targeting the unique
customers’ needs. Moreover, the motorcycles’ are not just shown alone but the region also
have race cars that matters a lot to the company’s history, especially those that were used and
won Formula 1 competitions.
In addition, the space shows numerous cars that have been praised for their agile
performance to help BMW be part of the automotive firms that delivered quality products to
win the Mille Miglia. Korey indicates that some of those cars are those that were driven by
James Bond. Showcasing such significant features have been integral in attracting visitors,
especially those who have been eager to learn the historical backgrounds of such iconic
performance and workmanship of BMW automotive engines.
BMW Museum in Munich’s displays also explain the technical features and designs that
helped BMW automotive to win multiple races in its history. The company was first focused
on building lightweight structures to help drivers maneuver and achieve significant milestone
in their races over their competitors. This is visible in the company’s display of one of its top
performing 1955 BMW Isetta that was designed to minimize weight and give drivers the
unique driving experience while other brands struggled with excessive weight. The car has
some unique features like a shape that appears like a bubble with hatch soft roof. Victors can
be passionate to learn these iconic design, with Isetta being a tiny yet adorable post war
vehicle that mark a historic achievement of the company. In addition, the display of cars like
Isetta means a lot to most people, and thus emphasizing that the cars were apparently made
by a fridge manufacturer, yet it remains an important product in the history of automotive
industry that helped to minimize the budget for producing bigger cars in the post-world war
when the world was struggling with dwindling economies. The car is displayed to help car
enthusiast embrace the transformative features of car development and unique features that
were not believed to exist in the car industry. When it came to the museum in 2005, curators
even called for family pictures to showcase the significance of the car and identify its role in
shaping BMW Museum.
Walking in BMW World also introduces visitors to a unique car with a different
historical background of BMW development over the years. Known as the BMW Art Cars,
these vehicles were only 19 automotive decorated with contemporary artists that incorporates
unique styles with agile performance to enhance the company’s products. A good example
shown in the company’s exhibition is Roy Lichtenstein Art Car named after Roy
Lichtenstein. Other displayed kinds of these unique cars include those designed by Andy
Warhol, Olaf Eliasson, and other individuals that only car enthusiasts and BMW lovers will
be familiar with.
Building Structure
The architectural nature of BMW Museum is another significant feature that forms the
attractive nature of the building in attracting visitors across the globe to explore its unique
features. It includes exterior designs that is shaped in unique means to emphasize is
uniqueness and craftsmanship of well-known structural designers as Karl Schwanzer who
was the man behind this iconic building. It is situated directly opposite the company’s iconic
building called BMW Welt. The museum takes both innovative and modern features of the
contemporary world that embraces technological features and intense rigidity. It is made of
the “Four Cylinder” high-rise construction that stands tall above all other buildings within the
region. These constructions are surrounded by other two low buildings that have unique
shapes to establish a high sense of a dynamic skyline. The museum bowl, the primary
building that holds the unique exhibitions and historical craftsmanship of the company, falls
among the low constructions that contribute to the unique exterior of the BMW World in
Munich. It has a flat roof that is shining bright with the BMW logo on top to give the
structure a unique recognizable landmark for the company’s brand.
The unique design of the company’s Museum building is a reflection of a trendsetting
approach that incorporates attractive geometric shapes and contemporary aesthetics. Tahoori
and Ghasemiindicate that the construction of the current shape of the building first came to
light in 2003 when the company’s decision-makers eventually agreed to incorporate the
unique shape that has now stand to be the most talked about corporate museum in the world.
The building is unique from most corporate museum of its kind that focuses on green
meadow but incorporates structural fabric of the company’s historic buildings as seen in its
headquarters in Munich. Back in the 1970s, Viennese architect Karl Schwanzer had already
set the ground and plans for the architectural trend that could make the company stand out
among its competitors. This explains why the region surrounding the BMW World is
organized and planned to include tall buildings shaped in cylindrical shape and surrounded by
some shorter ones shaped in a bowl to give the museum its unique exterior view. Such
architectural uniqueness has become the historical symbol of BMW and a significant feature
that attracts numerous individuals across the globe to witness the iconic designs. The
architecture design stands out as a significant structure that captures visitors attention and
motivation to explore the interior while also giving BMW Museum as an iconic and visually
striking destination.
The interior of the BMW museum gives it more attractive feeling that visitors cannot
resist to admire ones they are in the bowl shaped building that might appear as solid structure
without spaces in within. The building has vast spaces within, designed in futuristic silver
construction. The light and generous looks it present in the inside changes individuals
mindset, beginning to question how architectural design that appears close in the inside can
offer such unique designs in the inside with a rising spiral ramps that takes individuals across
the stories inside. This dynamic ramp, resembling a street-like path of polished asphalt,
guides visitors through the museum, connecting the new exhibition area with the “Museum
Bowl.” The one-kilometer-long ramp offers a diverse perspective on vehicles, company
history, and philosophy, creating a visually engaging experience.
Moreover, the exiting part of the building’s interior is the BMW Platz that has rich
cultural and historical context liked to it. The Platz measures about 13-meter-tall open space
created with the help of ART+COM. However, it serves a significant purpose as it offers a
sparkling center of the museum’s permanent exhibition to showcase BMW’s historical
automotive. It is the testament of the company’s extensive culture targeted to emphasize
innovation and integration of technological features that marks BMW success in the car
manufacturing process. Moreover, it has appealing light displays that shows use more than
1.7 million tiny lights (LEDs) to make the atmosphere feel lively. The LED technology is
hidden behind glass, creating what they call “Mediatecture,” which brings both a technical
and emotional touch to the place. The lights interact with the parked vehicles, making the
whole experience feel like a beautiful and lively story.
In light of these insights, the interior design of BMW museum pays homage to its
historical roots, with the “Museum Bowl” designed by Karl Schwanzer, while also embracing
modernity through innovative architectural elements. It has a big and spacious feeling,
helping you see through other parts of the building easily. Even the main bridge path in the
middle does not block visitors view but allowing them to have a wider view of the building to
see the embodiment of innovative culture and dedication to match the historical brand of
BMW in the automotive sector. Atelier Brückner, along with SchlaichBergermann and
Partner, the architects from Stuttgart, came up with a creative glass bridge design. They used
strong glass on the sides of the bridge to hold it up. They also used a special kind of thin and
strong steel to support the bridge, something that is seen only on yachts. The result is a
groundbreaking and carefully thought-out innovation.
In addition, exploring the BMW Museum in Munich leads visitors to witness the
enormous technological breakthroughs and designed that BMW has developed to conform to
the current digital world shaped by innovation. The firm has integrated some of the latest
technologies to support the space’s navigation, security, and the overall experience of its
visitors. The technological features of this building ranges from massive screen displays to
physical advanced automotive features that manifest the technological advancement in the car
manufacturing sector.The building uses touchscreens and other interactive features like
gesture recognition to enhance the experience of its visitors. Such features are integral in
aligning with the current individuals’ preferences and focus on technology to drive their
interactions in the modern world. Proving to be effective and appealing to the current
generation requires extreme focus on technological features that highlights the individuals’
expectations and reliable interaction with tee systems.
The building also includes various communicating information and multiple senses that
have been designed to enhance engine performances. The company includes a highly
interactive software app that offers visitors with information of the exhibit, the building, and
even the historical data that can enhance one’s understanding of the company’s provisions.
This information includes both Witten, visual, and audio files, allowing visitors to choose any
of the best type that meets their unique needs. Such emphasis on promoting communication
portrays BMW determination to engage the wider audience in its innovation and
developments, something that makes the Museum a testament of the company’s success in
addressing individual’s needs.
Theoretical Framework
BMW’s Munich Museum’s theoretical architecture highlights the harmony between
design and society that attracts car fanatics. Architectural semiotic concept emphasizes the
unique nature of well curated architecture in attracting individuals due to their unique
features.The architecture of the museum is very unique as it has an outstanding design that
was conceived by Karl Schwanzer and is known as “Four cylinders” consisting of the tall
tower in the middle and lower buildings around it which creates an interesting sky line.In
addition, the communal culture theory emphasizes the idea that individuals derive meaning
and identity from their participation in communal activities and the shared symbols that
define the group. In the context of BMW’s Munich museum, communal culture theory
encompass the ways in which the museum fosters a sense of community among car
enthusiasts.
Conclusion
This study explore how BMW utilizes its Munich museum to attract car enthusiasts
with its unique planning and design. BMW has been of the most reliable car brands in the
automotive industry characterized by its unique features, innovation, technological
advancement, and curated focused to enhance customers experience. While it has been
performing higher in the sector, overcoming competition with its strategies, BMW world in
Munich also contribute to its brand reputation and cultural significance. The exterior view of
the building is designed to enhance its architectural trends that has been defining the brand
for decades. The company incorporated significant features to the design in later years to
ensure it includes both unique features and include innovative mindsets of the current
generation. The analysis of the interior has also showcased a significant milestone in
enhancing the unique features of the modern corporate Museums. It is including multiple
exhibitions, interactive displays, other fundamental features that keeps tourists attracted to be
part of the tour to BMW historical museum. For instance, the exhibitions includes varied
piece of craftsmanship of BMW that have been defining its success in the car industry. This
includes various car features, technological characteristics, and unique designs. It also include
some rare automotive products, ranging from earlier motorcycles and airplane that set the
stage for BMW to get into the automotive world to modern car brands that have been higher
to be the best in the sector. The Museum’s space, layout, historical context, and interactive
design is engaging to tourists. Both interior and exterior designs of the museum promotes the
company’s brand identity.
Bibliography
BMW Clubs Latin American federation, 2023. “BMW Museum Munich.”
https://bmwclubslaf.org/us/bmw/munich/bmw-museum/.
Korey, Alexandra. “BMW Museum and World: Brand Storytelling in Munich.”
ArtTrav, November 20, 2018. https://www.arttrav.com/eu/bmw-museum-world/.
Nargess Banks. “Nargess Banks.” Forbes. Accessed December 13, 2023.
https://www.forbes.com/sites/nargessbanks/?sh=6c6e976f199c.
Pane, I F, H T Fachrudin, H Fibriasari, and A S Lubis. “Architecture as Communication
System with Semiotic Theory (Case Study: Tjong a Fie’s House).” IOP
Conference Series: Earth and Environmental Science 452, no. 1 (2020): 012013.
https://doi.org/10.1088/1755-1315/452/1/012013.
Tahoori, Nayer, and FarzaneGhasemi. “BMW Museum: A Symbol of German
Contemporary High-Tech Architecture.” International Journal of Applied Arts
Studies (IJAPAS) 2, no. 4 (2017).
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