Description
What are you trying to accomplish?
We want to define an effective marketing strategy for Nashville Flying Dress to build the brand and revenue as a startup business.
What is the background?
Nashville Flying Dress is a start-up business offering a unique photography session with large colorful flowing dresses. Website: Nashville Flying Dress Photography Session Experience (nashvilleflyingdress.com)
Their services cater to Nashville tourists, residents, brides, couples, expectant mothers, and individuals celebrating special occasions, all of whom value the combination of exquisite satin flying dresses, expert makeup artistry, and skilled photography to create unforgettable visual memories against the backdrop of “Music City’s” most iconic landmarks.
Ta-Tanisha Thomas is the Principal and CEO of Officially Crowned LLC, and an entrepreneur in the travel industry in addition to the Nashville Flying Dress enterprise.
Nashville Flying Dress has an inventory of both adult and children’s dresses; they have partnerships with professional photographers, make-up artists, and limousine drivers.
The baseline price for a 60-minute session is $500; the price range varies based on the number of dresses worn and/or the duration of the session. There are add-on costs for Chauffer, makeup artists, and venue fees. With the base package, customers receive ten digital prints, and online access to all the photos taken.
There is limited competition between Alissa Anne Photography and Victoria Marie Photography.
What are your specific objectives for the project?
Identify the “best” target markets to expand the service.
Create compelling arguments for the sectors identified.
Provide some creative tactics to approach the identified markets.
What are the deliverables?
A written report identifying and justifying the top three to four target markets for Nashville Flying Dresses.
Three to four marketing tactic recommendations, including costs of the tactics, projected revenue, and the recommended tracking mechanism to measure the tactic-specific result.
The Unique Student Opportunity
Work with a local start-up business.
Work with real data about an existing entrepreneurial opportunity.
Work with a company owner directly.
Get real-life exposure to the complexity of retail sales and expansion complexity
