NADA_MGT211_3

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Assignment Workload:

This Assignment comprises of a short Case.
Assignments are to be submitted by each student individually.

Assignment Purposes/Learning Outcomes:

After completion of Assignment threestudents will be able to understand the following LO’s

LO5: To have the ability to carry out objective and scientific analysis of employees’ performance management.

LO6: To be able to identify and describe the needs of the parties involved in labor relations, and how these needs are balanced.

Read the case given and answer the questions:

Momena was the first of her family to go to college and, after working in a reputed organization for a few years, she got into her first-choice graduate program. During her first semester, Momena was seen as mature, professional, and well-organized. Concerns emerged during the spring semester; she seemed distracted when on campus and was absent from organization more days than she was present. She was working on a paper, but progress was slow, and in March Momena failed to turn in a draft on the date promised. Her advisor Dr. Ali assumed that more structure was needed, so she began to set very explicit expectations for products with specific deadlines attached. During their meetings, Momena was enthusiastic about her projects and eagerly promised to get the work done. However, the pattern of failing to deliver kept repeating itself. Finally, after an extended stretch when Momena was absent from the organization and had missed a deadline for a draft, Dr. Ali called her in to ask if she was serious about her work. Momena teared up and revealed that her mother was seriously ill, and she had been driving the three hours back home every weekend for the last several months to help her family. She had thought it inappropriate to mention her family crisis, not wanting to acknowledge that her personal life was interfering with her graduate studies. She asked Dr. Ali if she should withdraw from the program.

Assignment Questions:Marks: 10

Q1. What are the main themes raised in this case?(2Marks)

Q2. What is the best course of action for this student for the immediate future? (2Marks)

Q3. How can an organization develop successful mentoring programs to help its work force? (3Marks)

Q4. What policy changes might the department implement to avoid a repeat of the situation in the future, with another student?(3Marks)

Answers:

1.

2.

3.

4


Unformatted Attachment Preview

CHAPTER 1
HUMAN RESOURCE MANAGEMENT:
GAINING A COMPETITIVE
ADVANTAGE
1 ‫اﻟﻔﺻل‬
:‫ادارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫اﻛﺗﺳﺎب ﻣﯾزة ﺗﻧﺎﻓﺳﯾﺔ‬
‫ﻣﻣﯾزات‬
Learning Objectives
‫أھداف اﻟﺗﻌﻠم‬
LO1-1 Discuss the roles and activities of a •
company’s human resource
management function. •
LO1-2 Discuss the implications of the economy, •
the makeup of the
labor force, and ethics for company sustainability. •
LO1-3 Discuss how human resource management •
affects a company’s
balanced scorecard. •
LO1-4 Discuss what companies should do to •
compete in the global
marketplace. •
LO1-5 Identify how social networking, artificial •
intelligence, and robotics
is influencing human resource management. •
LO1-6 Discuss human resource management •
practices that support
high-performance work systems. •
LO1-7 Provide a brief description of human •
resource management
practices. •
‫ﻧﺎﻗش أدوار وأﻧﺷطﺔ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬LO1-1 •
‫ﻟﻠﺷرﻛﺔاﻟﻣﮭﺎم إﻻدارﯾﺔ‬
، ‫ﻧﺎﻗش اﻵﺛﺎر اﻟﻣﺗرﺗﺑﺔ ﻋﻠﻰ اﻻﻗﺗﺻﺎد‬LO1-2 . •
.‫ وأﺧﻼﻗﯾﺎت اﺳﺗداﻣﺔ اﻟﺷرﻛﺔ‬، ‫وﺗرﻛﯾﺑﺎﻟﻘوى اﻟﻌﺎﻣﻠﺔ‬
‫ ﻧﺎﻗش ﻛﯾف ﺗؤﺛر إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬LO1-3 •
‫ﻋﻠﻰ اﻟﺷرﻛﺔﺑطﺎﻗﺔ اﻟﺗﮭدﯾف اﻟﻣﺗوازن‬
‫ ﻧﺎﻗش ﻣﺎ ﯾﺟب ﻋﻠﻰ اﻟﺷرﻛﺎت ﻓﻌﻠﮫ‬LO1-4 •
‫ﻟﻠﻣﻧﺎﻓﺳﺔ ﻋﻠﻰ اﻟﻣﺳﺗوى اﻟﻌﺎﻟﻣﯾﺎﻟﻣﺗﺟر‬
‫ﺗﺣدﯾد ﻛﯾﻔﯾﺔ اﺳﺗﺧدام اﻟﺷﺑﻛﺎت‬LO1-5 •
‫اﻻﺟﺗﻣﺎﻋﯾﺔ واﻟذﻛﺎء اﻻﺻطﻧﺎﻋﻲ واﻟروﺑوﺗﺎﺗﯾؤﺛر‬
.‫ﻋﻠﻰ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫ﻧﺎﻗش ﻣﻣﺎرﺳﺎت إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬LO1-6 •
‫اﻟﺗﻲ ﺗدﻋﻣﺄﻧظﻣﺔ ﻋﻣل ﻋﺎﻟﯾﺔ اﻷداء‬
‫ﻗدم وﺻﻔﺎ ً ﻣوﺟزا ً ﻹدارة اﻟﻣوارد‬LO1-7 •
ahdaf altaelim’.‫اﻟﺑﺷرﯾﺔاﻟﻣﻣﺎرﺳﺎت‬
‫ ﻣﻘدﻣﺔ‬Introduction
Human Resource •
Management
• plays a role in a •
company’s survival,
effectiveness, and
competitiveness •
• refers to the policies, •
practices, and systems
that influence
employees’ behavior,
attitudes, and
performance •
‫• ادارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• • ﯾﻠﻌب دوًرا ﻓﻲ ﺑﻘﺎء‬
‫اﻟﺷرﻛﺔ وﻓﻌﺎﻟﯾﺗﮭﺎ واﻟﻘدرة‬
‫اﻟﺗﻧﺎﻓﺳﯾﺔ‬
‫• • ﯾﺷﯾر إﻟﻰ اﻟﺳﯾﺎﺳﺎت‬
‫واﻟﻣﻣﺎرﺳﺎت واﻷﻧظﻣﺔ‬
‫اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ ﺳﻠوك‬
‫اﻟﻣوظﻔﯾن وﻣواﻗﻔﮭم وأداء‬
Figure 1.1 Human Resource
Management ‫ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬1.1 ‫اﻟﺷﻛل‬
• Practices
‫• اﻟﻣﻣﺎرﺳﺎت‬
‫‪What Responsibilities and Roles Do HR‬‬
‫ﻣﺎ ھﻲ اﻟﻣﺳؤوﻟﯾﺎت واﻷدوار اﻟﺗﻲ ﺗﻘوم ﺑﮭﺎ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ھﻲ وﺳﯾﻠﺔ‬
‫ﻟﻠﻣﺳﺎھﻣﺔ ﻓﻲ‬
‫• • اﻟرﺑﺣﯾﺔ‬
‫• • اﻟﺟودة‬
‫• • أھداف اﻟﻌﻣل اﻷﺧرى‬
‫‪• HRM is a means to‬‬
‫‪contribute to‬‬
‫‪• • profitability‬‬
‫‪• • quality‬‬
‫‪• • other business goals‬‬
What Responsibilities and Roles Do HR Departments Perform?
‫ﻣﺎ ھﻲ اﻟﻣﺳؤوﻟﯾﺎت واﻷدوار اﻟﺗﻲ ﺗﻘوم ﺑﮭﺎ اﻟﻣوارد اﻟﺑﺷرﯾﺔاﻹدارات أداء؟‬
• High-Impact HR functions
• • more integrated with the
business
• • more skilled at attracting
and retaining employees
• • can adapt quickly
• • identify and promote
talent from within
• • identify what motivates
employees
• • continuously building
talent and skills
‫• وظﺎﺋف اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻋﺎﻟﯾﺔ‬
‫اﻟﺗﺄﺛﯾر‬
‫• • أﻛﺛر ﺗﻛﺎﻣﻼً ﻣﻊ اﻷﻋﻣﺎل‬
‫• • أﻛﺛر ﻣﮭﺎرة ﻓﻲ ﺟذب اﻟﻣوظﻔﯾن‬
‫واﻻﺣﺗﻔﺎظ ﺑﮭم‬
‫• • ﯾﻣﻛن أن ﺗﺗﻛﯾف ﺑﺳرﻋﺔ‬
‫• • ﺗﺣدﯾد اﻟﻣواھب وﺗﻌزﯾزھﺎ ﻣن‬
‫اﻟداﺧل‬
‫• • ﺗﺣدﯾد ﻣﺎ ﯾﺣﻔز اﻟﻣوظﻔﯾن‬
‫• • ﺑﻧﺎء اﻟﻣواھب واﻟﻣﮭﺎرات ﺑﺷﻛل‬
‫ﻣﺳﺗﻣر‬
Table 1.1 Responsibilities of HR Departments
‫ﻣﺳؤوﻟﯾﺎت أﻗﺳﺎم اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬1.1 ‫اﻟﺟدول‬
• Analysis and design of work
• Recruitment and selection
• Training and development
• Performance management
• Compensation and benefits
• Employee relations/Labor
relations
• Personnel policies
• Employee data and information
systems
• Legal compliance
• Support for business strategy
‫• ﺗﺣﻠﯾل وﺗﺻﻣﯾم اﻟﻌﻣل‬
‫• اﻟﺗوظﯾف واﻻﺧﺗﯾﺎر‬
‫• ا ﻟ ﺗ د ر ﯾ ب وا ﻟ ﺗط وﯾر‬
‫• ادارة اﻷداء‬
‫• اﻟﺗﻌوﯾﺿﺎت واﻟﺣواﻓز‬
‫ ﻋﻼﻗﺎت اﻟﻌﻣل‬/ ‫• ﻋﻼﻗﺎت اﻟﻣوظﻔﯾن‬
‫• ﺳﯾﺎﺳﺎت ﺷؤون اﻟﻣوظﻔﯾن‬
‫• ﺑﯾﺎﻧﺎت اﻟﻣوظف وﻧظم اﻟﻣﻌﻠوﻣﺎت‬
‫• اﻻﻣﺗﺛﺎل اﻟﻘﺎﻧوﻧﻲ‬
‫• دﻋم اﺳﺗراﺗﯾﺟﯾﺔ اﻟﻌﻣل‬
Figure 1.2 HR as a Business with Three Product Lines
1 of 3
3 ‫ ﻣن‬1 ‫ اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻛﺷرﻛﺔ ذات ﺛﻼﺛﺔﺧطوط اﻹﻧﺗﺎج‬1.2 ‫اﻟﺷﻛل‬
• 1. Administrative
Services and
Transactions
• Compensation, hiring,
staffing
• • Emphasis: Resource
efficiency and service
quality
‫ اﻟﺧدﻣﺎت اﻹدارﯾﺔ‬.1 •
‫واﻟﻣﻌﺎﻣﻼت‬
‫• اﻟﺗﻌوﯾﺿﺎت واﻟﺗوظﯾف‬
‫واﻟﺗوظﯾف‬
‫ ﻛﻔﺎءة اﻟﻣوارد‬:‫• • اﻟﺗرﻛﯾز‬
‫وﺟودة اﻟﺧدﻣﺔ‬
Figure 1.2 HR as a Business with Three Product Lines 2 of 3
3 ‫ ﻣن‬2 ‫ اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻛﺷرﻛﺔ ذات ﺛﻼﺛﺔ ﺧطوط اﻹﻧﺗﺎج‬1.2 ‫اﻟﺷﻛل‬
• 2. Business Partner
Services Developing
effective HR systems
and helping implement
business plans, talent
management. •
Emphasis: Knowing the
business and exercising
influence – problem
solving, designing
effective systems to
ensure needed
competencies
‫ ﺧدﻣﺎت ﺷرﻛﺎء اﻷﻋﻣﺎل‬.2 •
‫• ﺗطوﯾر أﻧظﻣﺔ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫اﻟﻔﻌﺎﻟﺔ واﻟﻣﺳﺎﻋدةﺗﻧﻔﯾذ ﺧطط اﻟﻌﻣل‬
.‫وإدارة اﻟﻣواھب‬
‫ ﻣﻌرﻓﺔ اﻷﻋﻣﺎل‬:‫• • اﻟﺗﺄﻛﯾد‬
‫ ﺣل اﻟﻣﺷﻛﻼت‬- ‫وﻣﻣﺎرﺳﺔاﻟﺗﺄﺛﯾر‬
‫واﻟﺗﺻﻣﯾم اﻟﻔﻌﺎﻷﻧظﻣﺔ ﻟﺿﻣﺎن‬
‫اﻟﻛﻔﺎءات اﻟﻣطﻠوﺑﺔ‬
Figure 1.2 HR as a Business with Three Product Lines 3 of 3
3 ‫ ﻣن‬3 ‫ اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻛﺷرﻛﺔ ذات ﺛﻼﺛﺔ ﺧطوط اﻹﻧﺗﺎج‬1.2 ‫اﻟﺷﻛل‬
‫ اﻟﺷرﯾك اﻻﺳﺗراﺗﯾﺟﻲ‬.3 •
Contributing to the
‫• اﻟﻣﺳﺎھﻣﺔ ﻓﻲ إﺳﺗراﺗﯾﺟﯾﺔ‬
business strategy based
‫اﻟﻌﻣل ﻋﻠﻰ أﺳﺎس اﻋﺗﺑﺎرات‬
on considerations of
human capital, business
، ‫رأس اﻟﻣﺎل اﻟﺑﺷري‬
capabilities, readiness,
‫ﺔ‬
‫ﯾ‬
‫ز‬
‫ھ‬
‫ﺎ‬
‫ﺟ‬
‫ﻟ‬
‫ا‬
،
‫ﺔ‬
‫ﯾ‬
‫ر‬
‫ﺎ‬
‫ﺟ‬
‫ﺗ‬
‫ﻟ‬
‫ا‬
‫ت‬
‫ا‬
‫ر‬
‫د‬
‫ﻘ‬
‫ﻟ‬
‫ا‬
‫و‬
and developing HR
‫ وﺗطوﯾر ﻣﻣﺎرﺳﺎت اﻟﻣوارد‬،
practices as strategic
‫اﻟﺑﺷرﯾﺔ ﻛﺎﺳﺗراﺗﯾﺟﯾﺔاﻟﺗﻔﺎﺿل‬
differentiators •
Emphasis: Knowledge of
‫د‬
‫ر‬
‫ا‬
‫و‬
‫ﻣ‬
‫ﻟ‬
‫ﺎ‬
‫ﺑ‬
‫ﺔ‬
‫ﻓ‬
‫ر‬
‫ﻌ‬
‫ﻣ‬
‫ﻟ‬
‫ا‬
:
‫ز‬
‫ﯾ‬
‫ﻛ‬
‫ر‬
‫ﺗ‬
‫ﻟ‬
‫ا‬


HR and of the business,
‫اﻟﻣﻧﺎﻓﺳﺔ‬، ‫اﻟﺑﺷرﯾﺔ واﻷﻋﻣﺎل‬
competition, the market,
‫واﻟﺳوق واﺳﺗراﺗﯾﺟﯾﺎت اﻟﻌﻣل‬
and business strategies
• 3. Strategic Partner
Strategic Role of the HRM Function 1 of 12
12 ‫ ﻣن‬1 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• HRM Role
• Time spent on administrative
tasks is decreasing, roles
• as a strategic business
partner, change agent and
• employee advocate are
increasing.
• Shared service model
• • Includes centers of
expertise or excellence,
service centers,
• and business partners
• • Central place for
administrative and
transactional tasks
‫• دور إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• اﻟوﻗت اﻟذي ﯾﻘﺿﯾﮫ ﻓﻲ اﻟﻣﮭﺎم‬
، ‫اﻹدارﯾﺔ آﺧذ ﻓﻲ اﻟﺗﻧﺎﻗص‬
‫اﻷدوارﻛﺷرﯾك ﺗﺟﺎري‬
‫ وﻛﯾل ﺗﻐﯾﯾر‬، ‫اﺳﺗراﺗﯾﺟﻲ‬
‫وﻣﺣﺎﻣﻲ اﻟﻣوظف آﺧذ ﻓﻲ‬
‫ﻧﻣوذج اﻟﺧدﻣﺔ اﻟﻣﺷﺗرﻛﺔ‬.‫اﻻزدﯾﺎد‬
‫• • ﺗﺷﻣل ﻣراﻛز اﻟﺧﺑرة أو اﻟﺗﻣﯾز‬
‫وﺷرﻛﺎء‬، ‫ ﻣراﻛز اﻟﺧدﻣﺔ‬،
‫اﻷﻋﻣﺎل‬
‫• • ﻣﻛﺎن ﻣرﻛزي ﻟﻠﻣﮭﺎم اﻹدارﯾﺔ‬
‫واﻟﻣﻌﺎﻣﻼت‬
‫‪Strategic Role of the HRM Function 2 of 12‬‬
‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪ 2‬ﻣن ‪12‬‬
‫• ﺗﻘﻧﯾﺔ‬
‫• ﺗﻘﻠﯾل دور إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫ﻓﻲ اﻟﻣﮭﺎم اﻹدارﯾﺔ واﻟﻣﺣﺎﻓظﺔ‬
‫ﻋﻠﯾﮭﺎاﻟﺳﺟﻼت ‪ ،‬وﺗﻘدﯾم اﻟﺧدﻣﺔ‬
‫اﻟذاﺗﯾﺔ ﻟﻠﻣوظﻔﯾن‬
‫• • اﻟﺗﺣول إﻟﻰ اﻟﺧدﻣﺔ اﻟذاﺗﯾﺔ ﯾﺗﯾﺢ‬
‫ﻟﻠﻣوظﻔﯾن اﻟوﺻول إﻟﻰ اﻟﻌدﯾد‬
‫• ﻗﺿﺎﯾﺎ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• • ﻣدﯾري اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻟدﯾﮭم‬
‫اﻟﻣزﯾد ﻣن اﻟوﻗت ﻟﻠﻌﻣل ﻋﻠﻰ‬
‫اﻟﻣوظف‬
‫• ﻣﺳﺎﺋل‬
‫‪• Technology‬‬
‫‪• Reducing HRM role in‬‬
‫‪administrative tasks,‬‬
‫‪maintaining‬‬
‫‪• records, and providing‬‬
‫‪self-service to employees‬‬
‫‪• • Shift to self-service gives‬‬
‫‪employees access to‬‬
‫‪many‬‬
‫‪• HR issues‬‬
‫‪• • HR managers have more‬‬
‫‪time to work on employee‬‬
‫‪• issues‬‬
Strategic Role of the HRM Function 3 of 12
12 ‫ ﻣن‬3 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Outsourcing
• Most commonly outsourced
activities
• • Benefits administration (e.g.,
flexible spending accounts,
• health plan eligibility status)
• • Relocation
• • Payroll
• Most common reason for
outsourcing
• • Cost savings
• • Increased ability to recruit and
manage talent
• • Improved HR service quality
• • Protection of the company from
potential lawsuits by
• standardizing processes such as
selection and recruitment
‫• اﻻﺳﺗﻌﺎﻧﺔ ﺑﻣﺻﺎدر ﺧﺎرﺟﯾﺔ‬
‫• ﻣﻌظم اﻷﻧﺷطﺔ اﻟﺗﻲ ﯾﺗم اﻻﺳﺗﻌﺎﻧﺔ ﺑﻣﺻﺎدر‬
‫ﺧﺎرﺟﯾﺔ ﻟﮭﺎ‬
‫ ﺣﺳﺎﺑﺎت‬، ‫• • إدارة اﻟﻔواﺋد )ﻋﻠﻰ ﺳﺑﯾل اﻟﻣﺛﺎل‬
(‫ﺣﺎﻟﺔ أھﻠﯾﺔ اﻟﺧطﺔ اﻟﺻﺣﯾﺔ‬، ‫اﻹﻧﻔﺎق اﻟﻣرﻧﺔ‬
‫• • اﻟﻧﻘل‬
‫ﻋﺎ ﻟﻼﺳﺗﻌﺎﻧﺔ‬
ً ‫• • ﻛﺷف رواﺗﺑﺎﻟﺳﺑب اﻷﻛﺛر ﺷﯾو‬
‫ﺑﻣﺻﺎدر ﺧﺎرﺟﯾﺔ‬
‫• • ﺗوﻓﯾر ﻓﻲ اﻟﺗﻛﺎﻟﯾف‬
‫• • زﯾﺎدة اﻟﻘدرة ﻋﻠﻰ ﺗوظﯾف وإدارة اﻟﻣواھب‬
‫• • ﺗﺣﺳﯾن ﺟودة ﺧدﻣﺎت اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• • ﺣﻣﺎﯾﺔ اﻟﺷرﻛﺔ ﻣن اﻟدﻋﺎوى اﻟﻘﺿﺎﺋﯾﺔ‬
‫اﻟﻣﺣﺗﻣﻠﺔﺗوﺣﯾد اﻟﻌﻣﻠﯾﺎت ﻣﺛل اﻻﺧﺗﯾﺎر‬
‫واﻟﺗوظﯾف‬
Strategic Role of the HRM Function 4 of 12
12 ‫ ﻣن‬4 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Strategic Role
• • Lead efforts focused on
talent management and
• performance management
• • Take the lead in helping
companies attract, develop,
• and retain talent in order to
create global workforces
• • Use and analyze data to
make a business case for
• ideas and problem solutions
‫• اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ‬
‫• • ﻗﯾﺎدة اﻟﺟﮭود اﻟﺗﻲ ﺗرﻛز ﻋﻠﻰ‬
‫إدارة اﻟﻣواھب وادارة اﻷداء‬
‫• • أﺧذ زﻣﺎم اﻟﻣﺑﺎدرة ﻓﻲ ﻣﺳﺎﻋدة‬
‫اﻟﺷرﻛﺎت ﻋﻠﻰ ﺟذب وﺗطوﯾر‬
‫• واﻻﺣﺗﻔﺎظ ﺑﺎﻟﻣواھب ﻣن أﺟل‬
‫ﺗﻛوﯾن ﻗوى ﻋﺎﻣﻠﺔ ﻋﺎﻟﻣﯾﺔ‬
‫• • اﺳﺗﺧدام وﺗﺣﻠﯾل اﻟﺑﯾﺎﻧﺎت ﻟﻌﻣل‬
‫دراﺳﺔ ﺟدوﯨﺎﻷﻓﻛﺎر وﺣﻠول‬
‫اﻟﻣﺷﺎﻛل‬
Table 1.2 Questions to Ask: Is HRM Playing a Strategic Role in the Business?
‫ ھل ﺗﻠﻌب إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔدور اﺳﺗراﺗﯾﺟﻲ ﻓﻲ اﻷﻋﻣﺎل؟‬:‫ أﺳﺋﻠﺔ ﯾﺟب طرﺣﮭﺎ‬1.2 ‫اﻟﺟدول‬
• 1. What is HR doing to provide value-
added services to internal
• clients?
• 2. Do the actions of HR support and
align with business priorities?
• 3. How are you measuring the
effectiveness of HR?
• 4. How can we reinvest in employees?
• 5. What HRM strategy will we use to get
business from point A to B?
• 6. From an HR perspective, what should
we be doing to improve our
• marketplace position?
• 7. What’s the best change we can make
to prepare for the future?
• 8. Do we react to business problems or
anticipate them in advance?
‫ ﻣﺎ اﻟذي ﺗﻔﻌﻠﮫ اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻟﺗﻘدﯾم ﺧدﻣﺎت‬.1 •
‫ذات ﻗﯾﻣﺔ ﻣﺿﺎﻓﺔ ﻟﻠداﺧﻠﯾﺔﻋﻣﻼء؟‬
‫ ھل إﺟراءات اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﺗدﻋم وﺗﺗﻣﺎﺷﻰ‬.2 •
‫ﻣﻊ أوﻟوﯾﺎت اﻟﻌﻣل؟‬
‫ ﻛﯾف ﺗﻘﯾس ﻓﻌﺎﻟﯾﺔ اﻟﻣوارد اﻟﺑﺷرﯾﺔ؟‬.3 •
‫ ﻛﯾف ﯾﻣﻛﻧﻧﺎ إﻋﺎدة اﻻﺳﺗﺛﻣﺎر ﻓﻲ اﻟﻣوظﻔﯾن؟‬.4 •
‫ ﻣﺎ ھﻲ اﺳﺗراﺗﯾﺟﯾﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ اﻟﺗﻲ‬.5 •
‫ﺳﻧﺳﺗﺧدﻣﮭﺎ ﻟﻠﺣﺻول ﻋﻠﻰ اﻷﻋﻣﺎل ﻣن اﻟﻧﻘطﺔ أ‬
‫إﻟﻰ اﻟﻧﻘطﺔ ب؟‬
‫ ﻣﺎ اﻟذي ﯾﺟب أن‬، ‫ ﻣن ﻣﻧظور اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬.6 •
‫ﻧﻔﻌﻠﮫ ﻟﺗﺣﺳﯾﻧﻣوﻗﻊ اﻟﺳوق؟‬
‫ ﻣﺎ ھو أﻓﺿل ﺗﻐﯾﯾر ﯾﻣﻛﻧﻧﺎ إﺟراؤه ﻟﻼﺳﺗﻌداد‬.7 •
‫ﻟﻠﻣﺳﺗﻘﺑل؟‬
‫ ھل ﻧﺗﻔﺎﻋل ﻣﻊ ﻣﺷﺎﻛل اﻟﻌﻣل أو ﻧﺗوﻗﻌﮭﺎ ﻣﺳﺑﻘًﺎ؟‬8 •
‫‪Strategic Role of the HRM Function 5 of 12‬‬
‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪ 5‬ﻣن ‪12‬‬
‫• إظﮭﺎر اﻟﻘﯾﻣﺔ اﻻﺳﺗراﺗﯾﺟﯾﺔ ﻹدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‪:‬‬
‫اﻟﻣوارد اﻟﺑﺷرﯾﺔاﻟﺗﺣﻠﯾﻼت واﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫اﻟﻣﺳﺗﻧدة إﻟﻰ اﻷدﻟﺔ‬
‫• • ﯾﻣﻛن ﻟﻠﻣوارد اﻟﺑﺷرﯾﺔ اﻟﻣﺷﺎرﻛﺔ ﻓﻲ اﻟﻣوارد‬
‫اﻟﺑﺷرﯾﺔ اﻟﻘﺎﺋﻣﺔ ﻋﻠﻰ اﻷدﻟﺔ‬
‫• • ﯾﺗطﻠب اﺳﺗﺧدام ﺗﺣﻠﯾﻼت اﻟﻣوارد اﻟﺑﺷرﯾﺔ أو‬
‫اﻟﻘوى اﻟﻌﺎﻣﻠﺔ‬
‫• • اﻟﺑﯾﺎﻧﺎت اﻟﻛﺑﯾرة‬
‫• • اﻟﻣﻌﻠوﻣﺎت اﻟﻣدﻣﺟﺔ ﻣن ﻗواﻋد ﺑﯾﺎﻧﺎت اﻟﻣوارد‬
‫اﻟﺑﺷرﯾﺔ واﻟﻣﺎﻟﯾﺔ ﻟﻠﺷرﻛﺎﺗﺎﻟﺑﯾﺎﻧﺎت ‪ ،‬واﺳﺗطﻼﻋﺎت‬
‫اﻟﻣوظﻔﯾن ‪ ،‬وﻣﺻﺎدر اﻟﺑﯾﺎﻧﺎت اﻷﺧرى‬
‫• • اﻟﻧﺗﯾﺟﺔ ﻓﻲ ﻗرارات اﻟﻣوارد اﻟﺑﺷرﯾﺔ اﻟﻘﺎﺋﻣﺔ ﻋﻠﻰ‬
‫اﻷدﻟﺔ‬
‫• • أظﮭر أن ﻣﻣﺎرﺳﺎت اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﺗؤﺛر ﻋﻠﻰ‬
‫ﻗﺎع اﻟﻣﻧظﻣﺔﺑﻣﺎ ﻓﻲ ذﻟك اﻷرﺑﺎح واﻟﺗﻛﺎﻟﯾف‬
‫‪• Demonstrating the Strategic Value‬‬
‫‪of HRM: HR‬‬
‫‪• Analytics and Evidenced-Based HR‬‬
‫‪• • HR can engage in evidence-based‬‬
‫‪HR‬‬
‫‪• • Requires the use of HR or‬‬
‫‪Workforce Analytics‬‬
‫‪• • Big data‬‬
‫‪• • Information merged from HR‬‬
‫‪databases, corporate financial‬‬
‫‪• statements, employee surveys, and‬‬
‫‪other data sources‬‬
‫‪• • Result in evidence-based HR‬‬
‫‪decisions‬‬
‫‪• • Show that HR practices influence‬‬
‫‪the organization’s bottom‬‬
‫‪• line, including profits and costs‬‬
‫‪Strategic Role of the HRM Function 6 of 12‬‬
‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪ 6‬ﻣن ‪12‬‬
‫• ﻣﮭﻧﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‪:‬‬
‫اﻟﻣﻧﺎﺻب واﻟوظﺎﺋف‬
‫• • ﺗﺷﻣل اﻷﻧﺷطﺔ اﻷﺳﺎﺳﯾﺔ أداء‬
‫اﻟﻣوارد اﻟﺑﺷرﯾﺔدور ﻋﺎم‬
‫• • ﯾﺷﺎرك ﻋدد أﻗل ﻣن‬
‫اﻟﻣﺗﺧﺻﺻﯾن ﻓﻲ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫ﻓﻲ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• اﻟﻌﻣل ﻋﻠﻰ اﻟﻣﺳﺗوى اﻟﺗﻧﻔﯾذي‬
‫ﻟﻠﺷرﻛﺔ ‪،‬اﻟﺗدرﯾب واﻟﺗطوﯾر ‪،‬‬
‫• اﺳﺗﺷﺎرات اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪،‬‬
‫واﻷﻧﺷطﺔ اﻹدارﯾﺔ‬
‫‪• The HRM Profession:‬‬
‫‪Positions and Jobs‬‬
‫‪• • Primary activities involve‬‬
‫‪performing the HR‬‬
‫‪• generalist role‬‬
‫‪• • Fewer HR professionals‬‬
‫‪are involved in the HR‬‬
‫‪• function at the executive‬‬
‫‪level of the company,‬‬
‫‪• training and development,‬‬
‫‪HR consulting, and‬‬
‫‪• administrative activities‬‬
Table 1.3 Median Salaries for HRM Positions
‫ ﻣﺗوﺳط اﻟرواﺗب ﻟوظﺎﺋف إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬1.3 ‫اﻟﺟدول‬
• POSITION SALARY
• Top HR executive $240,206
• Global HR manager 121,095
• Management development manager
117,114
• Health and safety manager 101,872
• Employee benefits manager 95,244
• HR manager 95,267
• Mid-level labor relations specialist
83,974
• Campus recruiter 64,725
• Entry-level HRIS specialist 54,233
• HR generalist 51,180
• Entry-level compensation analyst
56,267
• Entry-level employee training
specialist 48,286
‫• راﺗب اﻟوظﯾﻔﺔ‬
240206 ‫• أﻋﻠﻰ ﻣﺳؤول ﺗﻧﻔﯾذي ﻟﻠﻣوارد اﻟﺑﺷرﯾﺔ‬
‫دوﻻر‬
121095 ‫• ﻣدﯾر اﻟﻣوارد اﻟﺑﺷرﯾﺔ اﻟﻌﺎﻟﻣﻲ‬
117114 ‫• ﻣدﯾر اﻟﺗطوﯾر اﻻداري‬
101،872 ‫• ﻣدﯾر اﻟﺻﺣﺔ واﻟﺳﻼﻣﺔ‬
95244 ‫• ﻣدﯾر ﻣزاﯾﺎ اﻟﻣوظﻔﯾن‬
95267 ‫• ﻣدﯾر ﻣوارد ﺑﺷرﯾﺔ‬
83.974 ‫• أﺧﺻﺎﺋﻲ ﻋﻼﻗﺎت ﻋﻣل ﻣﺗوﺳط اﻟﻣﺳﺗوى‬
64725 ‫• اﻟﻣﺟﻧد ﻓﻲ اﻟﺣرم اﻟﺟﺎﻣﻌﻲ‬
54.233 ‫ﻣﺑﺗدئ‬HRIS ‫• أﺧﺻﺎﺋﻲ‬
51.180 ‫• اﺧﺗﺻﺎﺻﻲ ﻣوارد ﺑﺷرﯾﺔ‬
56267 ‫• ﻣﺣﻠل ﺗﻌوﯾﺿﺎت ﻣﺑﺗدﺋﺔ‬
48286 ‫• أﺧﺻﺎﺋﻲ ﺗدرﯾب اﻟﻣوظﻔﯾن اﻟﻣﺑﺗدﺋﯾن‬
‫‪Strategic Role of the HRM Function 7 of 12‬‬
‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪ 7‬ﻣن ‪12‬‬
‫• اﻟﺗﻌﻠﯾم و اﻟﺧﺑرة‬
‫• ﺷﮭﺎدة ﺟﺎﻣﻌﯾﺔ أو دراﺳﺎت ﻋﻠﯾﺎ ﻓﻲ‬
‫اﻟﻣوارد اﻟﺑﺷرﯾﺔ ﻟﻣدة أرﺑﻊ ﺳﻧواﺗدور‬
‫ﻛﺑﯾر ﻓﻲ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫• • ﺗطوﯾر ودﻋم ﺛﻘﺎﻓﺔ اﻟﺷرﻛﺔ‪.‬‬
‫• • ﺗﻌﯾﯾن اﻟﻣوظﻔﯾن واﻻﺣﺗﻔﺎظ ﺑﮭم‬
‫واﻟﻣﺷﺎرﻛﺔ‬
‫• • ﻣﺧططﺎت ﻧﺎﺟﺣﺔ‬
‫• • ﺗﺻﻣﯾم اﺳﺗراﺗﯾﺟﯾﺔ اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫اﻟﻌﺎﻣﺔ ﻟﻠﺷرﻛﺔ‬
‫‪• Education and‬‬
‫‪Experience‬‬
‫‪• Four-year college or‬‬
‫‪graduate HR degree‬‬
‫‪• Senior HR role‬‬
‫‪• • Developing and‬‬
‫‪supporting the company‬‬
‫‪culture,‬‬
‫‪• • Employee recruitment,‬‬
‫‪retention and engagement‬‬
‫‪• • Succession planning‬‬
‫‪• • Designing the company’s‬‬
‫‪overall HR strategy‬‬
Strategic Role of the HRM Function 8 of 12
12 ‫ ﻣن‬8 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Education and
Experience continued
• • Junior HR role
• • Handle transactions
related to paperwork,
benefits and
• payroll administration
• • Answering employee
questions
• • Data management
• • Professional
certification
‫• اﺳﺗﻣر اﻟﺗﻌﻠﯾم واﻟﺧﺑرة‬
‫• • دور اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫اﻟﻣﺑﺗدﺋﯾن‬
‫• • اﻟﺗﻌﺎﻣل ﻣﻊ اﻟﻣﻌﺎﻣﻼت‬
‫اﻟﻣﺗﻌﻠﻘﺔ ﺑﺎﻷﻋﻣﺎل اﻟورﻗﯾﺔ‬
‫واﻟﻔواﺋد وإدارة اﻟرواﺗب‬
‫• • اﻹﺟﺎﺑﺔ ﻋﻠﻰ أﺳﺋﻠﺔ‬
‫اﻟﻣوظف‬
‫• • إدارة اﻟﺑﯾﺎﻧﺎت‬
‫• • ﺷﮭﺎدة اﺣﺗراف‬
‫‪Strategic Role of the HRM Function 9 of 12‬‬
‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ‪ 9‬ﻣن ‪12‬‬
‫• اﻟﻛﻔﺎءات واﻟﺳﻠوﻛﯾﺎت‬
‫• ﻣﻌظم اﻟﻣﺗﺧﺻﺻﯾن ﻓﻲ‬
‫إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ ھم‬
‫ﻋﻣوﻣﻲ‬
‫• وﻧﺗﻔﺗﻘر إﻟﻰ اﻟﻔطﻧﺔ اﻟﺗﺟﺎرﯾﺔ‬
‫• ﺗﺣﺗﺎج ﺗﺳﻌﺔ ﻛﻔﺎءات ﺗم‬
‫ﺗطوﯾرھﺎ ﺑواﺳطﺔ ‪SHRM‬‬
‫‪• Competencies and‬‬
‫‪Behaviors‬‬
‫‪• Most HRM professionals‬‬
‫‪are generalists‬‬
‫‪• Lack business acumen‬‬
‫‪• Need nine competencies‬‬
‫‪developed by SHRM‬‬
Strategic Role of the HRM Function 10 of 12
12 ‫ ﻣن‬10 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Nine Competencies
• 1. HR Technical Expertise and
Practice
• Apply the principles of HRM to
contribute to the success of the
• business
• 2. Business Acumen
• Understand business functions and
metrics within the
• organization and industry
• 3. Critical Evaluation
• Interpret information to determine
return on investment and
• organizational impact in making
recommendations and
• business decisions
‫• ﺗﺳﻊ ﻛﻔﺎءات‬
‫ اﻟﺧﺑرة واﻟﻣﻣﺎرﺳﺔ اﻟﻔﻧﯾﺔ ﻟﻠﻣوارد‬.1 •
‫ا ﻟ ﺑﺷر ﯾﺔ‬
‫• ﺗط ﺑ ﯾق ﻣ ﺑ ﺎد ئ إ د ا ر ة ا ﻟ ﻣ وا ر د ا ﻟ ﺑﺷر ﯾﺔ‬
‫ﻟﻠﻣﺳﺎھﻣﺔ ﻓﻲ ﻧﺟﺎح اﻋﻣﺎل‬
‫ اﻟﻔطﻧﺔ اﻟﺗﺟﺎرﯾﺔﻓﮭم وظﺎﺋف اﻟﻌﻣل‬.2 •
‫واﻟﻣﻘﺎﯾﯾس داﺧﻼﻟﺗﻧظﯾم واﻟﺻﻧﺎﻋﺔ‬
‫ اﻟﺗﻘﯾﯾم اﻟﻧﻘدﯾﺗﻔﺳﯾر اﻟﻣﻌﻠوﻣﺎت‬.3 •
‫ﻟﺗﺣدﯾد اﻟﻌﺎﺋد ﻋﻠﻰ اﻻﺳﺗﺛﻣﺎر واﻟﺗﺄﺛﯾر‬
‫اﻟﺗﻧظﯾﻣﻲ ﻓﻲ ﺗﻘدﯾم اﻟﺗوﺻﯾﺎت وﻗرارات‬
‫اﻟﻌﻣ ل‬
Strategic Role of the HRM Function 11 of 12
12 ‫ ﻣن‬11 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Nine Competencies continued
• 4. Ethical Practice
• Integrate core values, integrity, and
accountability throughout all
• organizational and business
practices
• 5. Global and Cultural Effectiveness
• Manage HR both within and across
boundaries
• 6. Communications
• Effectively exchange and create a
free flow of information with
• and among various stakeholders at
all levels of the organization
• to produce meaningful outcomes
‫• ﺗﺳﻊ ﻛﻔﺎءات ﯾﺗﺑﻊ‬
‫ اﻟﻣﻣﺎرﺳﺔ اﻷﺧﻼﻗﯾﺔ‬.4 •
‫• دﻣﺞ اﻟﻘﯾم اﻷﺳﺎﺳﯾﺔ واﻟﻧزاھﺔ واﻟﻣﺳﺎءﻟﺔ ﻓﻲ‬
‫ﺟﻣﯾﻊ أﻧﺣﺎءاﻟﻣﻣﺎرﺳﺎت اﻟﺗﻧظﯾﻣﯾﺔ واﻟﺗﺟﺎرﯾﺔ‬
‫ اﻟﻔﻌﺎﻟﯾﺔ اﻟﻌﺎﻟﻣﯾﺔ واﻟﺛﻘﺎﻓﯾﺔ إدارة اﻟﻣوارد‬.5 •
‫اﻟﺑﺷرﯾﺔ داﺧل وﻋﺑر اﻟﺣدود‬
‫ اﻻﺗﺻﺎﻻت‬.6 •
‫• اﻟﺗﺑﺎدل اﻟﻔﻌﺎل وإﻧﺷﺎء اﻟﺗدﻓق اﻟﺣر ﻟﻠﻣﻌﻠوﻣﺎت‬
‫ﻣﻌوﺑﯾن ﻣﺧﺗﻠف أﺻﺣﺎب اﻟﻣﺻﻠﺣﺔ ﻋﻠﻰ ﺟﻣﯾﻊ‬
‫ﻣﺳﺗوﯾﺎت اﻟﻣﻧظﻣﺔ‬
‫• ﻟﺗﺣﻘﯾق ﻧﺗﺎﺋﺞ ذات ﻣﻐزى‬
Strategic Role of the HRM Function 12 of 12
12 ‫ ﻣن‬12 ‫اﻟدور اﻻﺳﺗراﺗﯾﺟﻲ ﻟوظﯾﻔﺔ إدارة اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
• Nine Competencies continued
• 7. Organizational Leadership and
Navigation
• Direct initiatives and processes
within the organization and gain
• buy-in from stakeholders
• 8. Consultation
• Provide guidance to stakeholders
such as employees and
• leaders seeking expert advice on a
variety of circumstances
• and situations
• 9. Relationship Management
• Manage interactions with and
between others with the specific
• goal of providing service and
organizational success
‫• ﺗﺳﻊ ﻛﻔﺎءات ﯾﺗﺑﻊ‬
‫ اﻟﻘﯾﺎدة اﻟﺗﻧظﯾﻣﯾﺔ واﻟﻣﻼﺣﺔ‬.7 •
‫اﻟﻣﺑﺎدرات واﻟﻌﻣﻠﯾﺎت اﻟﻣﺑﺎﺷرة داﺧل‬
‫اﻟﻣﻧظﻣﺔ واﻟﻣﻛﺎﺳب ﺷراء ﻣن أﺻﺣﺎب‬
‫اﻟﻣﺻﻠﺣﺔ‬
‫ اﻟﺗﺷﺎورﺗﻘدﯾم اﻟﺗوﺟﯾﮫ ﻷﺻﺣﺎب‬.8 •
‫اﻟﻣﺻﻠﺣﺔ ﻣﺛل اﻟﻣوظﻔﯾن وﯾﺳﻌﻰ اﻟﻘﺎدة‬
‫ﻟﻠﺣﺻول ﻋﻠﻰ ﻣﺷورة اﻟﺧﺑراء ﺑﺷﺄن‬
‫ﻣﺟﻣوﻋﺔ ﻣﺗﻧوﻋﺔ ﻣن اﻟظروﻓواﻟﻣواﻗف‬
‫ إدارة اﻟﻌﻼﻗﺎﺗﺈدارة اﻟﺗﻔﺎﻋﻼت ﻣﻊ‬.9 •
‫وﺑﯾن اﻵﺧرﯾن ﻣﻊ اﻟﻣﺣدداﻟﮭدف ﻣن‬
‫ﺗﻘدﯾم اﻟﺧدﻣﺔ واﻟﻧﺟﺎح اﻟﺗﻧظﯾﻣﻲ‬
Figure 1.4
1.4 ‫ﺷﻛل‬
• Competitive
Challenges
Influencing U.S.
Companies
‫• ﻣ ﻧﺎ ﻓ س‬
‫• اﻟﺗﺣدﯾﺎت‬
‫• اﻟﺗﺄﺛﯾر ﻓﻲ اﻟوﻻﯾﺎت اﻟﻣﺗﺣدة‬
‫• اﻟﺷرﻛﺎت‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 1 of 25 25 ‫ ﻣن‬1 ‫إدارة اﻟﻣوارد‬
• Competing Through
Sustainability
• Sustainability relates to
social responsibility
• Also refers to the
company’s ability to meet
its needs
• without sacrificing the
ability of future generations
to
• meet their needs
• • Company must meet the
needs of stakeholders
‫• اﻟﺗﻧﺎﻓس ﻣن ﺧﻼل اﻻﺳﺗداﻣﺔ‬
‫• اﻻﺳﺗداﻣﺔ ﺗﺗﻌﻠق ﺑﺎﻟﻣﺳؤوﻟﯾﺔ‬
‫اﻻﺟﺗﻣﺎﻋﯾﺔ‬
‫ﺿﺎ إﻟﻰ ﻗدرة اﻟﺷرﻛﺔ‬
ً ‫• ﯾ ﺷ ﯾ ر أﯾ‬
‫ﻋﻠﻰ ﺗﻠﺑﯾﺔ اﺣﺗﯾﺎﺟﺎﺗﮭﺎ دون‬
‫اﻟﺗﺿﺣﯾﺔ ﺑﻘدرة اﻷﺟﯾﺎل‬
‫اﻟﻘﺎدﻣﺔ‬
‫• ﺗﻠﺑﯾﺔ اﺣﺗﯾﺎﺟﺎﺗﮭم‬
‫• • ﯾﺟب ﻋﻠﻰ اﻟﺷرﻛﺔ ﺗﻠﺑﯾﺔ‬
‫اﺣﺗﯾﺎﺟﺎت أﺻﺣﺎب اﻟﻣﺻﻠﺣﺔ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 2 of 25 25 ‫ ﻣن‬2 ‫إدارة اﻟﻣوارد‬
Sustainability includes the •
ability to
Deal with economic and •
social changes
Practice environmental •
responsibility
Engage in responsible and •
ethical business practices
Provide high-quality products •
and services
Put in place methods to •
determine if the company is
meeting stakeholders’ needs •
‫• ﺗﺷﻣل اﻻﺳﺗداﻣﺔ اﻟﻘدرة ﻋﻠﻰ‬
‫اﻟﺗﻌﺎﻣل‬
‫• ﻣﻊ اﻟﺗﻐﯾرات اﻻﻗﺗﺻﺎدﯾﺔ واﻻﺟﺗﻣﺎﻋﯾﺔ‬
‫• ﻣﻣﺎرﺳﺔ اﻟﻣﺳؤوﻟﯾﺔ اﻟﺑﯾﺋﯾﺔ‬
‫• اﻻﻧﺧراط ﻓﻲ ﻣﻣﺎرﺳﺎت اﻷﻋﻣﺎل‬
‫اﻟﻣﺳؤوﻟﺔ واﻷﺧﻼﻗﯾﺔ‬
‫• ﺗﻘدﯾم ﻣﻧﺗﺟﺎت وﺧدﻣﺎت ﻋﺎﻟﯾﺔ اﻟﺟودة‬
‫• ﺿﻊ طرﻗًﺎ ﻟﺗﺣدﯾد ﻣﺎ إذا ﻛﺎﻧت اﻟﺷرﻛﺔ‬
‫ﻛذﻟك ﺗﻠﺑﯾﺔ اﺣﺗﯾﺎﺟﺎت أﺻﺣﺎب‬
‫اﻟﻣﺻﻠﺣﺔ‬
Competitive Challenges Influencing Human‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن إ‬
25 ‫ ﻣن‬3 ‫ا دارة اﻟﻣوارد‬Resource Management 3 of 25
• Deal with the Workforce and
Employment
• Implications of the Economy
• • Skill demands for jobs have
changed
• • Remaining competitive in a global
economy requires
• demanding work hours and
changes in traditional
• employment patterns
• • The economy is not growing
although unemployment
• rate is below 5%
• • Wage growth has been uneven
• • Labor productivity fell in 2009
‫• اﻟﺗﻌﺎﻣل ﻣﻊ اﻟﻘوى اﻟﻌﺎﻣﻠﺔ واﻟﺗوظﯾف‬
‫• اﻵﺛﺎر اﻟﻣﺗرﺗﺑﺔ ﻋﻠﻰ اﻻﻗﺗﺻﺎد‬
•‫• • ﺗﻐﯾرت ﻣﺗطﻠﺑﺎت اﻟﻣﮭﺎرة ﻟﻠوظﺎﺋف‬
‫ﯾﺗطﻠب اﺳﺗﻣرار اﻟﻣﻧﺎﻓﺳﺔ ﻓﻲ‬
‫اﻻﻗﺗﺻﺎد اﻟﻌﺎﻟم‬
‫• ﯾﺗﺗطﻠب ﺳﺎﻋﺎت ﻋﻣل وﺗﻐﯾﯾرات‬
‫ﺗﻘﻠﯾدﯾﺔ أﻧﻣﺎط اﻟﺗوظﯾف‬
‫• • اﻻﻗﺗﺻﺎد ﻻ ﯾﻧﻣو ﻋﻠﻰ اﻟرﻏم ﻣن‬
٪5 ‫اﻟﺑطﺎﻟﺔ ﻣﻌدل أﻗل ﻣن‬
‫• • ﻛﺎن ﻧﻣو اﻷﺟور ﻣﺗﻔﺎوﺗﺎ ً• اﻧﺧﻔﺿت‬
2009 ‫إﻧﺗﺎﺟﯾﺔ اﻟﻌﻣل ﻓﻲ ﻋﺎم‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
25 ‫ ﻣن‬5 ‫إدارة اﻟﻣوارد‬Resource Management 5 of 25
• Labor Force and Employment
Characteristics
• • Population is the most
important factor in determining
• the size and composition of the
labor force
• • Growth is slowing
• • Labor force is aging
• • Diversity is increasing
• • Service sector is growing
• • Education is important to meet
job requirements
• • Shortage of qualified
candidates
‫• ﻗوة اﻟﻌﻣل وﺧﺻﺎﺋص اﻟﺗوظﯾف‬
‫• • اﻟﺳﻛﺎن ھم أھم ﻋﺎﻣل ﻓﻲ ﺗﺣدﯾد ﺣﺟم‬
‫وﺗﻛوﯾن اﻟﻘوى اﻟﻌﺎﻣﻠﺔ‬
‫• • اﻟﻧﻣو ﯾﺗﺑﺎطﺄ‬
‫• • ﻗوة اﻟﻌﻣل ﺗﺗﻘدم ﻓﻲ اﻟﺳن‬
‫• • اﻟﺗﻧوع آﺧذ ﻓﻲ اﻻزدﯾﺎد‬
‫• • ﻗطﺎع اﻟﺧدﻣﺎت ﯾﻧﻣو‬
‫• • اﻟﺗﻌﻠﯾم ﻣﮭم ﻟﺗﻠﺑﯾﺔ ﻣﺗطﻠﺑﺎت اﻟوظﯾﻔﺔ‬
‫• • ﻧﻘص اﻟﻣرﺷﺣﯾن اﻟﻣؤھﻠﯾن‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 4 of 2525 ‫ ﻣن‬4 ‫إدارة اﻟﻣوارد‬
• HR practices that enhance
labor productivity
• Improving the design of
work and the use of
technology
• Upskilling employees
through training
• Managing performance
and compensation to
incentivize
• and motivate workers to
work smarter and harder
• Raising pay and focus on
learning
‫• ﻣﻣﺎرﺳﺎت اﻟﻣوارد اﻟﺑﺷرﯾﺔ اﻟﺗﻲ‬
‫ﺗﻌزز إﻧﺗﺎﺟﯾﺔ اﻟﻌﻣل‬
‫• ﺗﺣﺳﯾن ﺗﺻﻣﯾم اﻟﻌﻣل واﺳﺗﺧدام‬
‫اﻟﺗﻛﻧوﻟوﺟﯾﺎ‬
‫• رﻓﻊ ﻣﮭﺎرات اﻟﻣوظﻔﯾن ﻣن ﺧﻼل‬
‫اﻟﺗدرﯾب‬
‫• إدارة اﻷداء واﻟﻣﻛﺎﻓﺂت‬
‫ﻟﻠﺗﺣﻔﯾزوﺗﺣﻔﯾز اﻟﻌﺎﻣﻠﯾن ﻋﻠﻰ‬
‫اﻟﻌﻣل ﺑذﻛﺎء‬
‫• وأﺻﻌب رﻓﻊ اﻷﺟور واﻟﺗرﻛﯾز‬
‫ﻋﻠﻰ اﻟﺗﻌﻠم‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 6 of 25 25 ‫ ﻣن‬6 ‫إدارة اﻟﻣوارد‬
• Understand and Enhance
the Value Placed on
• Intangible Assets and
Human Capital
• Three types of assets
• • Financial assets (cash
and securities)
• • Physical assets (property,
plant, equipment)
• • Intangible assets
‫• ﻓﮭم وﺗﻌزﯾز اﻟﻘﯾﻣﺔ اﻟﻣوﺿوﻋﺔ ﻋﻠﻰ‬
‫• اﻷﺻول ﻏﯾر اﻟﻣﻠﻣوﺳﺔ ورأس‬
‫اﻟﻣﺎل اﻟﺑﺷري‬
‫• ﺛﻼﺛﺔ أﻧواع ﻣن اﻷﺻول‬
‫• • اﻷﺻول اﻟﻣﺎﻟﯾﺔ )اﻟﻧﻘدﯾﺔ‬
(‫واﻷوراق اﻟﻣﺎﻟﯾﺔ‬
‫• • ا ﻷ ﺻو ل ا ﻟ ﻣ ﺎدﯾ ﺔ )ا ﻟ ﻣ ﻣ ﺗ ﻠ ﻛ ﺎت‬
(‫واﻵﻻت واﻟﻣﻌدات‬
‫• • اﻷﺻول ﻏﯾر اﻟﻣﻠﻣوﺳﺔ‬
Table 1.6 Examples of Intangible Assets 1 of 2
2 ‫ ﻣن‬1 ‫ أﻣﺛﻠﺔ ﻋﻠﻰ اﻷﺻول ﻏﯾر اﻟﻣﻠﻣوﺳﺔ‬1.6 ‫اﻟﺟدول‬
• Human capital
• • Tacit knowledge
• • Education
• • Work-related know-
how
• • Work-related
competence
• Customer capital
• • Customer relationships
• • Brands
• • Customer loyalty
• • Distribution channels
‫• رأس اﻟﻣﺎل اﻟﺑﺷري‬
‫• • اﻟﻣﻌرﻓﺔ اﻟﺿﻣﻧﯾﺔ‬
‫• • اﻟﺗﻌﻠﯾم‬
‫• • اﻟﻣﻌرﻓﺔ اﻟﻣﺗﻌﻠﻘﺔ ﺑﺎﻟﻌﻣل‬
‫• • اﻟﻛﻔﺎءة اﻟﻣﺗﻌﻠﻘﺔ ﺑﺎﻟﻌﻣل‬
‫• رأس ﻣﺎل اﻟﻌﻣﯾل‬
‫• • ﻋﻼﻗﺎت اﻟﻌﻣﻼء‬
‫• • اﻟﻌﻼﻣﺎت اﻟﺗﺟﺎرﯾﺔ‬
‫• • وﻻء اﻟﻌﻣﯾل‬
‫• • ﻗﻧوات اﻟﺗوزﯾﻊ‬
Table 1.6 Examples of Intangible Assets 2 of 2
2 ‫ ﻣن‬2 ‫ أﻣﺛﻠﺔ ﻋﻠﻰ اﻷﺻول ﻏﯾر اﻟﻣﻠﻣوﺳﺔ‬1.6 ‫اﻟﺟدول‬
• Social capital
• • Corporate culture
• • Management
• philosophy
• • Management
• practices
• • Informal networking
• systems
• • Coaching/mentoring
• relationships
• Intellectual capital
• • Patents
• • Copyrights
• • Trade secrets
• • Intellectual property
‫• اﻟرأﺳﻣﺎﻟﯾﺔ اﻻﺟﺗﻣﺎﻋﯾﺔ‬
‫• • ﺛﻘﺎﻓﺔ اﻟﺷرﻛﺔ• إدارة ﻓﻠﺳﻔﺔ‬
‫• • إدارةاﻟﻣﻣﺎرﺳﺎت‬
‫• • ا ﻟ ﺷﺑﻛ ﺎت ﻏﯾر ا ﻟ رﺳﻣ ﯾﺔ‬
‫• أ ﻧظ ﻣ ﺔ‬
‫• • ا ﻟ ﺗ د ر ﯾ ب وا ﻟ ﺗوﺟ ﯾﮫ‬
‫• اﻟﻌﻼﻗﺎت‬
‫• رأس اﻟﻣﺎل اﻟﻔﻛري‬
‫• • ﺑراءات اﻻﺧﺗراع‬
‫• • ﺣﻘوق اﻟﺗﺄﻟﯾف واﻟﻧﺷر‬
‫• • اﻷﺳرار اﻟﺗﺟﺎرﯾﺔ‬
‫• • اﻟﻣﻠﻛﯾﺔ اﻟﻔﻛرﯾﺔ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 7 of 25 25 ‫ ﻣن‬7 ‫إدارة اﻟﻣوارد‬
• Understand and Enhance the
Value Placed on
• Intangible Assets and Human
Capital continued
• Knowledge workers
• • Contribute specialized
knowledge
• • Share knowledge and
collaborate on solutions
• • In demand because
companies need their skills and
jobs
• requiring them are growing
‫• ﻓﮭم وﺗﻌزﯾز اﻟﻘﯾﻣﺔ اﻟﻣوﺿوﻋﺔ ﻋﻠﻰ‬
‫• ﺗﺎﺑﻊ اﻷﺻول ﻏﯾر اﻟﻣﻠﻣوﺳﺔ‬
‫ورأس اﻟﻣﺎل اﻟﺑﺷرﯾﻌﻣﺎل اﻟﻣﻌرﻓﺔ‬
‫• • اﻟﻣﺳﺎھﻣﺔ ﺑﺎﻟﻣﻌرﻓﺔ اﻟﻣﺗﺧﺻﺻﺔ‬
‫• • ﺗﺑﺎدل اﻟﻣﻌرﻓﺔ واﻟﺗﻌﺎون ﻓﻲ‬
‫إﯾﺟﺎد اﻟﺣﻠول‬
‫• • ﻣطﻠوب ﻷن اﻟﺷرﻛﺎت ﺗﺣﺗﺎج‬
‫إﻟﻰ ﻣﮭﺎراﺗﮭﺎ ووظﺎﺋﻔﮭﺎ‬
‫• ﺗﺗطﻠب ﻣﻧﮭم ﺗزاﯾد‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 8 of 25 25 ‫ ﻣن‬8 ‫إدارة اﻟﻣوارد‬
• Emphasize
Empowerment and
Continuous
• Learning
• Give employees
responsibility and
authority
• Hold them accountable
• Employees share in the
rewards and losses
• Learning organization
‫• اﻟﺗﺄﻛﯾد ﻋﻠﻰ اﻟﺗﻣﻛﯾن اﻟﻣﺳﺗﻣر‬
‫• ﺗﻌﻠم‬
‫• اﻣﻧﺢ اﻟﻣوظﻔﯾن اﻟﻣﺳؤوﻟﯾﺔ‬
‫واﻟﺳﻠطﺔ‬
‫• ﺣﻣﻠﮭم اﻟﻣﺳؤوﻟﯾﺔ‬
‫• ﯾﺷﺗرك اﻟﻣوظﻔون ﻓﻲ‬
‫اﻟﻣﻛﺎﻓﺂت واﻟﺧﺳﺎﺋر‬
‫• ﻣﻧظﻣﺔ ﺗﻌﻠﯾﻣﯾﺔ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 9 of 25 25 ‫ ﻣن‬9 ‫إدارة اﻟﻣوارد‬
• Adapt to Change
• • Inevitable
• • Employees expected
to take more
responsibility for
• their own careers
• • Challenge is how to
build a committed,
productive
• workforce
‫• اﻟﺗﻛﯾف ﻣﻊ اﻟﺗﻐﯾﯾر‬
‫• • اﻟﻣﺣﺗوم‬
‫• • ﯾﺗوﻗﻊ اﻟﻣوظﻔون ﺗﺣﻣل اﻟﻣزﯾد‬
‫ﻣن اﻟﻣﺳؤوﻟﯾﺔﺣﯾﺎﺗﮭم اﻟﻣﮭﻧﯾﺔ‬
، ‫• • اﻟﺗﺣدي ھو ﻛﯾﻔﯾﺔ ﺑﻧﺎء ﻣﻠﺗزم‬
‫ﻣﻧﺗﺞ اﻟﻘوى اﻟﻌﺎﻣﻠﺔ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 10 of 25 25 ‫ ﻣن‬10 ‫إدارة اﻟﻣوارد‬
Maximize Employee •
Engagement
Passionate about his or her •
work
Committed to the company •
and its mission
Works hard to contribute •
Measured with attitude or •
opinion surveys
‫• ﺗﻌظﯾم ﻣﺷﺎرﻛﺔ اﻟﻣوظﻔﯾن‬
‫• ﺷﻐوف ﺑﻌﻣﻠﮫ أو ﻋﻣﻠﮭﺎﻣﻠﺗزﻣون‬
‫ﺑﺎﻟﺷرﻛﺔ ورﺳﺎﻟﺗﮭﺎ‬
‫• ﯾﻌﻣل ﺑﺟد ﻟﻠﻣﺳﺎھﻣﺔ‬
‫• ﯾﻘﺎس ﺑﺎﺳﺗطﻼﻋﺎت اﻟرأي أو‬
‫اﻟﻣواﻗف‬



Table 1.7 Common Themes of Employee Engagement
‫ اﻟﻣوﺿوﻋﺎت اﻟﻣﺷﺗرﻛﺔ ﻹﺷراك اﻟﻣوظﻔﯾن‬1.7 ‫اﻟﺟدول‬
1. Pride in employer •
2. Satisfaction with employer •
3. Satisfaction with the job •
4. Opportunity to perform •
challenging work
5. Recognition and positive •
feedback
6. Personal support from manager •
7. Effort above and beyond the •
minimum
8. Understand link between one’s •
job and company’s
mission •
9. Prospects for future growth with •
the company
10. Intention to stay with the •
company
‫ اﻟﻛﺑرﯾﺎء ﻓﻲ ﺻﺎﺣب اﻟﻌﻣل‬.1 •
‫ اﻟرﺿﺎ ﻋن ﺻﺎﺣب اﻟﻌﻣل‬.2 •
‫ اﻟرﺿﺎ ﻋن اﻟوظﯾﻔﺔ‬.3 •
‫ ﻓرﺻﺔ ﻷداء اﻟﻌﻣل اﻟﺻﻌب‬.4 •
‫ اﻻﻋﺗراف وردود اﻟﻔﻌل اﻹﯾﺟﺎﺑﯾﺔ‬.5 •
‫ اﻟدﻋم اﻟﺷﺧﺻﻲ ﻣن اﻟﻣدﯾر‬.6 •
‫ ﺟﮭد ﯾﺗﺟﺎوز اﻟﺣد اﻷدﻧﻰ‬.7 •
‫ ﻓﮭم اﻟﺻﻠﺔ ﺑﯾن وظﯾﻔﺔ اﻟﻔرد وﻋﻣل‬.8 •
‫ا ﻟ ﺷر ﻛ ﺔ ﻣ ﮭ ﻣ ﺔ‬
‫ آﻓﺎق اﻟﻧﻣو اﻟﻣﺳﺗﻘﺑﻠﻲ ﻣﻊ اﻟﺷرﻛﺔ‬.9 •
‫ ﻧﯾﺔ اﻟﺑﻘﺎء ﻣﻊ اﻟﺷرﻛﺔ‬.10 •
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 11 of 25 25 ‫ ﻣن‬11 ‫إدارة اﻟﻣوارد‬
• Manage Talent
• • Acquiring and
assessing employees
• • Learning and
development
• • Performance
management
• • Compensation
‫• إدارة اﻟﻣواھب‬
‫• • اﻛﺗﺳﺎب وﺗﻘﯾﯾم‬
‫اﻟﻣوظﻔﯾن‬
‫• • اﻟﺗﻌﻠم و اﻟﺗطوﯾر‬
‫• • ادارة اﻷداء‬
‫• • ﺗﻌوﯾﺿﺎت‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 12 of 25 25 ‫ ﻣن‬12 ‫إدارة اﻟﻣوارد‬
• Consider Nontraditional
Employment and the
• Gig Economy
• • Between 20-35% of the
total U.S. workforce
• • Workers set their own
schedule and do not
work for a
• company
• • Offers flexibility
‫• اﻟﻧظر ﻓﻲ اﻟﺗوظﯾف ﻏﯾر اﻟﺗﻘﻠﯾدي‬
‫واﻗﺗﺻﺎد اﻟﺣﻔﻠﺔ‬
‫ ﻣن إﺟﻣﺎﻟﻲ‬٪35-20 ‫• • ﻣﺎ ﺑﯾن‬
‫اﻟﻘوى اﻟﻌﺎﻣﻠﺔ ﻓﻲ اﻟوﻻﯾﺎت اﻟﻣﺗﺣدة‬
‫• • ﯾﺣدد اﻟﻌﻣﺎل ﺟدوﻟﮭم اﻟزﻣﻧﻲ‬
‫اﻟﺧﺎص وﻻ ﯾﻌﻣﻠون ﻣن أﺟل أﺷرﻛﺔ‬
‫• • ﺗوﻓر اﻟﻣروﻧﺔ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 13 of 25 25 ‫ ﻣن‬13 ‫إدارة اﻟﻣوارد‬
• Provide Flexibility to Help
Employees Meet Work
• and Life Demands
• • 46% of employees work more than
45 hours per week
• • Only half of employees in the U.S.
believe they have
• the flexibility they need to
successfully manage their
• work and personal or family lives
• • Solution: flexible work schedules,
work-at-home
• arrangements, protecting
employees’ free time, and
• more productively using employees’
work time
‫• ﺗوﻓﯾر اﻟﻣروﻧﺔ ﻟﻣﺳﺎﻋدة اﻟﻣوظﻔﯾن ﻋﻠﻰ‬
‫ﺗﻠﺑﯾﺔ اﻟﻌﻣﻠوﻣﺗطﻠﺑﺎت اﻟﺣﯾﺎة‬
‫ ﻣن اﻟﻣوظﻔﯾن ﯾﻌﻣﻠون أﻛﺛر ﻣن‬٪46 • •
‫ ﺳﺎﻋﺔ ﻓﻲ اﻷﺳﺑوع‬45
‫• • ﻓﻘط ﻧﺻف اﻟﻣوظﻔﯾن ﻓﻲ اﻟوﻻﯾﺎت‬
‫اﻟﻣﺗﺣدة ﯾﻌﺗﻘدون أن ﻟدﯾﮭﻣﺎﻟﻣروﻧﺔ اﻟﺗﻲ‬
‫ﯾﺣﺗﺎﺟون إﻟﯾﮭﺎ ﻹدارةاﻟﻌﻣل واﻟﺣﯾﺎة‬
‫اﻟﺷﺧﺻﯾﺔ أو اﻟﻌﺎﺋﻠﯾﺔ‬
‫ واﻟﻌﻣل‬، ‫ ﺟداول ﻋﻣل ﻣرﻧﺔ‬:‫• • اﻟﺣل‬
‫ وﺣﻣﺎﯾﺔ وﻗت‬، ‫ﻓﻲ اﻟﻣﻧزﻻﻟﺗرﺗﯾﺑﺎت‬
‫ وأﻛﺛر إﻧﺗﺎﺟﯾﺔ‬، ‫ﻓراغ اﻟﻣوظﻔﯾن‬
‫ﺑﺎﺳﺗﺧدام وﻗت ﻋﻣل اﻟﻣوظﻔﯾن‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 14 of 25 25 ‫ ﻣن‬14 ‫إدارة اﻟﻣوارد‬
• Meet the Needs of
Stakeholders, Shareholders,
• Customers, Employees, and
Community
• Demonstrate performance to
stakeholders: the
• balanced scorecard
• • Being customer-focused
• • Improving quality
• • Emphasizing teamwork
• • Reducing new product and
service development times
• • Managing for the long term
‫• ﺗﻠﺑﯾﺔ اﺣﺗﯾﺎﺟﺎت أﺻﺣﺎب اﻟﻣﺻﻠﺣﺔ‬
‫واﻟﻣﺳﺎھﻣﯾن‬
‫• اﻟﻌﻣﻼء واﻟﻣوظﻔﯾن واﻟﻣﺟﺗﻣﻊ‬
‫• إظﮭﺎر اﻷداء ﻷﺻﺣﺎب‬
‫ﺑطﺎﻗﺔ اﻟﺗﮭدﯾف اﻟﻣﺗوازن‬:‫اﻟﻣﺻﻠﺣﺔ‬
‫• • اﻟﺗرﻛﯾز ﻋﻠﻰ اﻟﻌﻣﻼء‬
‫• • ﺗﺣ ﺳﯾن ا ﻟ ﺟ ود ة‬
‫• • اﻟﺗﺄﻛﯾد ﻋﻠﻰ اﻟﻌﻣل اﻟﺟﻣﺎﻋﻲ‬
‫• • ﺗﻘﻠﯾل أوﻗﺎت ﺗطوﯾر اﻟﻣﻧﺗﺟﺎت‬
‫وا ﻟ ﺧ د ﻣ ﺎت ا ﻟ ﺟ د ﯾ د ة‬
‫• • اﻹدارة ﻋﻠﻰ اﻟﻣدى اﻟطوﯾل‬
Table 1.8 The Balanced Scorecard
‫ ﺑطﺎﻗﺔ اﻷداء اﻟﻣﺗوازن‬1.8 ‫اﻟﺟدول‬
• PERSPECTIVE QUESTIONS ANSWERED
EXAMPLES OF CRITICAL BUSINESS
INDICATORS CRITICAL HR INDICATORS
Customer How do customers see us?
Time, quality, performance, service, cost
Employee satisfaction with HR department
services; Employee perceptions of the
company as an employer Internal What
must we excel at? Processes that influence
customer satisfaction, availability of
information on service, and/or
manufacturing processes Training costs
per employee, turnover rates, time to fill
open positions Innovation and learning
Can we continue to improve and create
value? Improve operating efficiency, launch
new products, continuous improvement,
empowering of workforce, employee
satisfaction Employee/skills competency
levels, engagement survey results, change
management capability Financial How do
we look to shareholders? Profitability,
growth, shareholder value Compensation
and benefits per employee, turnover costs,
profit per employee, revenue per employee
‫• أﺳﺋﻠﺔ ﻣﻧظورةاﻹﺟﺎﺑﺔ أﻣﺛﻠﺔ ﺣﺎﺳم ةﻣؤﺷرات‬
‫اﻷﻋﻣﺎل ﻣؤﺷرات اﻟﻣوارد اﻟﺑﺷرﯾﺔ اﻟﺣﺎﺳﻣﺔ اﻟﻌﻣﯾل‬
‫ﻛﯾف ﺗﻔﻌل ﯾرى اﻟﻌﻣﻼء ﻧﺣن؟ اﻟوﻗت واﻟﺟودة‬
‫واﻷداء ﺗﻛﻠﻔﺔ اﻟﺧدﻣﺔ رﺿﺎ اﻟﻣوظف ﻋن ﺧدﻣﺎت‬
‫ﺗﺻورات اﻟﻣوظف اﻟﺷرﻛﺔ‬.‫ﻗﺳم اﻟﻣوارد اﻟﺑﺷرﯾﺔ‬
‫ﺑﺎﻋﺗﺑﺎرھﺎ ﺻﺎﺣب اﻟﻌﻣل‬
‫• داﺧﻠﻲ ﻣﺎذا ﯾﺟب ﻋﻠﯾﻧﺎﯾﻣﺗﺎز ﻓﻲ؟اﻟﻌﻣﻠﯾﺎت اﻟﺗﻲ‬
/ ‫ﺗواﻓر اﻟﻣﻌﻠوﻣﺎت ﻋن اﻟﺧدﻣﺔ و‬،‫ﺗؤﺛررﺿﺎ اﻟﻌﻣﻼء‬
‫أو اﻟﺗﺻﻧﯾﻊ اﻟﻌﻣﻠﯾﺎت ﺗﻛﺎﻟﯾف اﻟﺗدرﯾب ﻟﻛل ﻣﻌدﻻت‬
‫اﻟوﻗت ﻟﻣلء اﻟﻣﻧﺎﺻب اﻟﺷﺎﻏرة‬، ‫دوران اﻟﻣوظﻔﯾن‬
‫اﺑﺗﻛﺎرو اﻟﺗﻌﻠم ھل ﯾﻣﻛﻧﻧﺎ اﻻﺳﺗﻣرارﻟﺗﺣﺳﯾن وﺧﻠق‬
‫إطﻼق ﻣﻧﺗﺟﺎت ﺟدﯾدة‬، ‫اﻟﻘﯾﻣﺔ؟ﺗﺣﺳﯾن ﻛﻔﺎءة اﻟﺗﺷﻐﯾل‬
‫رﺿﺎء‬، ‫ﺗﻣﻛﯾن اﻟﻘوى اﻟﻌﺎﻣﻠﺔ‬،‫ﺗﺣﺳن ﻣﺳﺗﻣر‬،
، ‫ ﻛﻔﺎءة اﻟﻣﮭﺎرات اﻟﻣﺳﺗوﯾﺎت‬/ ‫اﻟﻣوظف اﻟﻣوظف‬
‫ اﻟﺗﻐﯾﯾراﻟﻘدرة اﻹدارﯾﺔ ﻛﯾف‬، ‫ﻣﺳﺢ اﻟﻣﺷﺎرﻛﺔ اﻟﻧﺗﺎﺋﺞ‬
‫ﻧﻧظر اﻟﻣﺎﻟﯾﺔ ﻟﻠﻣﺳﺎھﻣﯾن؟ اﻟرﺑﺣﯾﺔ واﻟﻧﻣوﻗﯾﻣﺔ ﺣﻘوق‬
، ‫اﻟﻣﺳﺎھﻣﯾن اﻟﺗﻌوﯾﺿﺎت واﻟﺣواﻓزﻟﻛل ﻣوظف‬
‫ اﻟرﺑﺢ ﻟﻛل ﻣوظف‬، ‫ﻣﻌدل دوران اﻟﺗﻛﺎﻟﯾف‬
‘‫اﻹﯾرادات ﻟﻛل ﻣوظف‬،
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 15 of 25 25 ‫ ﻣن‬15 ‫إدارة اﻟﻣوارد‬
• Demonstrate Social Responsibility
• • Helps boost a company’s image
with customers, gain
• access to new markets, and help
attract and retain
• talented employees.
• • Companies try to meet
shareholder and general
• public demands that they be more
socially, ethically
• and environmentally responsible.
• • Helping to protect the planet can
also save money.
• • Sustainability is an important part
of many companies’
• business strategy.
‫• إﺛﺑﺎت اﻟﻣﺳؤوﻟﯾﺔ اﻻﺟﺗﻣﺎﻋﯾﺔ‬
‫• • ﯾﺳﺎﻋد ﻋﻠﻰ ﺗﻌزﯾز ﺻورة اﻟﺷرﻛﺔ ﻣﻊ‬
‫اﻟﻌﻣﻼء وﺗﺣﻘﯾق ﻣﻛﺎﺳﺑﺎﻟوﺻول إﻟﻰ أﺳواق‬
‫ﺟدﯾدة واﻟﻣﺳﺎﻋدة ﻓﻲ ﺟذﺑﮭﺎ واﻻﺣﺗﻔﺎظ‬
.‫ﺑﮭﺎﻣوظﻔﯾن ﻣوھوﺑﯾن‬
‫• • ﺗﺣﺎول اﻟﺷرﻛﺎت ﻣﻘﺎﺑﻠﺔ اﻟﻣﺳﺎھﻣﯾن واﻟﻌﺎﻣﺔ‬
‫• ﯾطﺎﻟب اﻟﺟﻣﮭور ﺑﺄن ﯾﻛوﻧوا أﻛﺛر اﺟﺗﻣﺎﻋﯾﺔ‬
‫وأﺧﻼﻗﯾﺔ واﻟﻣﺳؤوﻟﺔ ﺑﯾﺋﯾﺎ‬
‫• اﻟﻣﺳﺎﻋدة ﻓﻲ ﺣﻣﺎﯾﺔ اﻟﻛوﻛب ﯾﻣﻛن أن ﺗوﻓر‬. •
.‫ﺿﺎ‬
ً ‫اﻟﻣﺎل أﯾ‬
‫• • اﻻﺳﺗداﻣﺔ ﺟزء ﻣﮭم ﻣن اﻟﻌدﯾد ﻣن‬
.‫اﻟﺷرﻛﺎﺗﺎﺳﺗراﺗﯾﺟﯾﺔ اﻟﻌﻣل‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 16 of 25 25 ‫ ﻣن‬16 ‫إدارة اﻟﻣوارد‬
• Total Quality Management (TQM) 5 Core
Values
• 1. Methods and processes are designed to
meet
• internal and external customers’ needs.
• 2. Every employee receives training in
quality.
• 3. Promote cooperation with vendors,
suppliers and
• customers.
• 4. Managers measure progress with
feedback based on
• data.
• 5. Quality is designed into a product or
service so that
• errors are prevented rather than being
detected and
• corrected.
‫اﻟﻘﯾم‬TQM) 5 ) ‫• إدارة اﻟﺟودة اﻟﺷﺎﻣﻠﺔ‬
‫اﻷﺳﺎﺳﯾﺔ‬
‫ اﻷﺳﺎﻟﯾب واﻟﻌﻣﻠﯾﺎت ﻣﺻﻣﻣﺔ‬.1 •
‫ﻟﺗﻠﺑﯾﺔاﺣﺗﯾﺎﺟﺎت اﻟﻌﻣﻼء اﻟداﺧﻠﯾﯾن واﻟﺧﺎرﺟﯾﯾن‬
.‫ ﯾﺗﻠﻘﻰ ﻛل ﻣوظف ﺗدرﯾﺑﺎ ً ﻓﻲ اﻟﺟودة‬.2. •
‫ ﺗﻌزﯾز اﻟﺗﻌﺎون ﻣﻊ اﻟﺑﺎﺋﻌﯾن واﻟﻣوردﯾن‬.3 •
‫واﻟﻌﻣﻼء‬
‫ ﯾﻘﯾس اﻟﻣدﯾرون اﻟﺗﻘدم ﻣﻊ اﻟﺗﻐذﯾﺔ اﻟراﺟﻌﺔ‬.4. •
‫ﺑﻧﺎًء ﻋﻠﯨﺎﻟﺑﯾﺎﻧﺎت‬
‫ ﺗم ﺗﺻﻣﯾم اﻟﺟودة ﻓﻲ ﻣﻧﺗﺞ أو ﺧدﻣﺔ‬.5. •
‫ﺑﺣﯾﺛﯾﺗم ﻣﻧﻊ اﻷﺧطﺎء ﺑدﻻً ﻣن اﻛﺗﺷﺎﻓﮭﺎ‬
.‫وﺗﺻﺣﯾﺢ‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 17 of 25 25 ‫ ﻣن‬17 ‫إدارة اﻟﻣوارد‬
• Malcolm Baldrige
National Quality Award
• ISO (International
Organization for
• Standardization) 9000
Standards
• Six Sigma
• Lean Thinking &
Process Improvement
‫• ﺟﺎﺋزة ﻣﺎﻟﻛوﻟم ﺑﺎﻟدرﯾﺞ‬
ISO (‫اﻟوطﻧﯾﺔ ﻟﻠﺟودة‬
‫• اﻟﻣﻧظﻣﺔ اﻟدوﻟﯾﺔ ﻟـﺎﻟﺗوﺣﯾد‬
(‫اﻟﻘﯾﺎﺳﻲ‬
‫ ﻣﻌﯾﺎرﺳﺗﺔ ﺳﯾﺟﻣﺎ‬9000 •
‫• اﻟﺗﻔﻛﯾر اﻟﻠﯾن وﺗﺣﺳﯾن‬
‫اﻟﻌﻣﻠﯾﺎت‬
Competitive Challenges Influencing Human ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻧﺎﻓﺳﯾﺔ اﻟﺗﻲ ﺗؤﺛر ﻋﻠﻰ اﻹﻧﺳﺎن‬
Resource Management 18 of 25 25 ‫ ﻣن‬18 ‫إدارة اﻟﻣوارد‬
• Recognize and capitalize on the
demographics
• and diversity of the workforce
• Internal labor force
• External labor market
• • Average age of workforce will
increase
• • Increased workforce diversity
• • Immigration will affect size and
diversity
• • Generational difference with
five generations
• • Gender and racial composition
of the workforce
‫• اﻟﺗﻌرف ﻋﻠﻰ اﻟﺗرﻛﯾﺑﺔ اﻟﺳﻛﺎﻧﯾﺔ‬
‫واﻻﺳﺗﻔﺎدة‬
‫• ﻣﻧﮭﺎ وﺗﻧوع اﻟﻘوى اﻟ