Description
TOPIC 2: Consumer Decision Making Process
Describe the decision-making process for your last vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and post purchase evaluation. If you haven’t purchased a vehicle, describe a major purchase such as your living space.
TOPIC 3: Loyalty Schemes
Loyalty schemes have a long history beginning with the early airline frequent flyer programs. Today, this concept has been applied to many industries including restaurants, apparel, fitness, entertainment, etc. Choose a loyalty program that you find beneficial, or once found beneficial. Based on your knowledge of customer retention and customer lifetime value, discuss how this loyalty scheme influences or influenced your consumer behavior. Then, describe two ways that the loyalty program benefits or benefited you as the customer and three or more ways that loyalty program benefits or benefited the company. If you no longer find this program beneficial, why?
Each topic should be 250 words and have 2 sources (1 internal & 1 External)
Internal Sources:
https://leocontent.umgc.edu/content/umuc/tus/mrkt/…
https://leocontent.umgc.edu/content/umuc/tus/mrkt/…
