Description
This is a 2 part question. Both need a 2 paragraph response using one internal source (link below) and 2 external sources that are dated 2018 to present.
1. Societal Influences
Reflect on how the “prepared meals” industry demonstrates societal influences. Identify a local traditional food service business (such as grocery and restaurants), and describe how they are responding to the new market opportunity. How does this relate to a customer’s perceived value?
2. Perceptions of Marketing
Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations? How have you perceived marketing in the past?
Internal Sources:
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/what-is-marketing-.html?ou=702046
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/marketing-as-a-value-creating-organizational-function.html?ou=702046
