Description
Discussion Questions for the Project Report:
Review the Attached chapter: MKT106-STRATEGIC MARKETING, and answer the discussion questions in a Discussion Report format: questions can be found in the attached file (MKT106 PROJECT REPORT- Questions/Guidelines)
Please make sure you follow the all the guidelines for the project
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Discussion Questions for the Project Report:
Review the Attached chapter: MKT106–STRATEGIC MARKETING-CH2-project-2Feb2024, and answer the following discussion questions in a Discussion Report
format:
1. Define Strategic marketing?
2. Differentiate it from marketing management?
3. What are the distinguishing characteristics of strategic marketing?
4. What emerging trends support the continuation of strategic marketing as
an important area of Business Endeavor?
5. Differentiate between operating and strategic decisions – suggest
examples from the industry.
6. How might the finance function have an impact on marketing strategy?
7. Specify the corporate inputs needed to formulate marketing Strategy.
Use the attached Guiding Chapter as the main resource for your report: (Chapter
2- MKT STRATEGIC MARKETING-CH2-TERMPAPER13-102023) (Attached)
For information: as needed review the attached Book:
(Marketing_Planning_and_Strategy_Sobhash C_Jain) (Attached)
Use the Course materials and other resource that are related to the Strategic
Marketing.
Follow the instruction for the report in (EMBA-MKT515 PROJECT REPORT
GUIDELINE-2023-REVISED12-10-2023). (Attached)
Marketing Management – MKT106
Project Report Guidelines
The Group Project provides opportunities to improve your understanding of how to be effective in
two major areas:
✓ Marketing strategy,
✓ Group processes/teamwork
✓ Project presentation skills
✓ Market analytical skill
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The topic of the project covers a case study/empirical paper based on a marketing concept study
with theoretical and practical applications for enhancing marketing strategic and managerial
thinking.
The group will be given an assignment in a topic that related to the covered material in the course
Marketing Management “MKT506” with a general guideline for preparing the report and the
presentation as follows:
OUTLINE OF GROUP PAPER:
Each group paper must include the following sections (numbered and labeled as follows):
Objectives:
1. Write a short introduction to introduce the report context ans subject based on the
questions.
2. Clearly State the objectives of your report in relation to the assignment subject.
The Methodology of the report:
a. State the methodology that was followed in analyzing the chapter.
b. State your styles of presenting the information on the report.
The marketing concept/model or Body of Knowledge:
1. Write a brief background about the applied/covered topics (use resources from the course
materials, and any other relevant materials/resources)- (i.e., positioning, target market,
segmentation, customer relationships etc.,).
Discussion and analysis:
1. Answer the given Question in a discussion format using the chapter materials and other
resources.
2. Make your reflections on the findings.
Takeaway of this project:
List the major listens/ benefits learnt from this exercise:
1. Practical learning listens: marketing practice.
2. Marketing concept/Theory and Academic topics/ insights.
Closing Statement- Conclusion:
1. Write a brief conclusion of summarizing the overall learning benefit and coverage in a
strategic Marketing perspective.
Report Structure:
1. The report should follow the structure of the instruction above.
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2. The length of the analysis should not exceed 10-12 pages (Word Document)
3. Use any supporting illustration methods, Tables, graphs, comparison, SOWT analysis, etc.
Presentation: -(Team presentation)
1. Prepare a presentation (PowerPoint).
2. The presentation should contain summary of the project.
3. It should not exceed 5-7 slides.
Length of the report:
Total length of the project should be 10-12 pages of text (Time New Roman references and any
appendix material), single-spaced (12-point font) Title (16-point font bold), heading (14-point font
bold all capital) and sub heading (12-point font small letter). Be sure to include a cover page that
includes the name of university, project title and names of all group members. Use subheadings to
divide the sections. Use colored A4 pages to divide the sections. Do include executive summary,
table of contents and references.
Reference Style:
4. Be sure to cite all sources used in compiling information, whether paraphrasing or
directly quoting those sources. If you are using direct quotes, include page numbers
in the citation. Examples of bibliographic references:
5. For Journal Papers:
6. Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior:
A test of the mediating role of risk perceptions and propensity. Academy of
Management Journal, Vol. 3 No. 2, pp. 1573-1592.
7. For Websites:
8. World Trade Organization (2012). Statistics database, International Trade and Tariffs
Data. Retrieved July 31, 2016, from
9.
http://www.wto.org/english/res_e/statis_e/statis_e.htm
10. For Books:
11. Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing
Research. Great Britain: Sage
The most critical issue with respect to citation of sources is that the citation given in the text of the
paper must match alphabetically a source in the reference list. Double-check and reconcile your
reference list to make sure every citation is included!
12. Reference Quantity and Quality:
Your paper will be judged in part on the basis of your reference materials, both that
you have used adequate sources to gain multiple perspectives and that these are
respected, credible sources. It is expected that most of these are secondary sources,
although primary sources are encouraged as well. A bibliography with fewer than 10
sources is likely to be judged as less than adequate.
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13. Wikipedia may be used to help you identify credible sources, but do not rely on
it as a reference. Multiple citations to Wikipedia will hurt your grade.
14. Tables:
All tables, figures, graphs, and exhibits included within the paper should be numbered
(i.e., Figure 1) and given a descriptive heading. At the bottom of each, the word
`Source’ with full bibliographic citation should be included, as shown below.
Evaluation Criteria:
Criteria for Project Report Evaluation
Completeness
• Is all the information specified in the outline for the project included?
• Are the topics chosen in the case analysis adequate/reasonable?
• Do reference citations reflect thorough use of available information sources?
• Are appendixes used effectively to supplement the text of the paper?
Format:
• Has the specified structure for the document been followed? Is information presented in
a neat, logical, well-organized manner?
• Have all external information sources been credited through reference citations? Has the
specified reference style been followed? Do citations in text and reference list match?
Creativity and Logic:
• Do the discussion and analysis contain deep and creative ideas? Do they reflect a logical
thought process? Are they reasonable and consistent with basic marketing concepts and
principles?
• Is the paper’s overall presentation (using such elements as cover, diagrams, maps, drafts
of promotional materials) inviting, interesting, and effective?
• Has the group developed an overall discussion of the findings and listens learnt (Academic
and Practical) in a useful level?
Writing Style:
• Is the report free of spelling, grammatical and typographical errors?
• Is the style of expression clear, concise, and appropriate for its audience?
• Has the paper been edited so that it reads as one document (rather than as segments
contributed by different authors)? Does it flow well?
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