Description
Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan. How can the promotional mix elements use relationship marketing to increase customer satisfaction with a brand? How will the consumer buying process differ in a business-to-business (B2B) vs. business-to-consumer (B2C) environment?
Don't use plagiarized sources. Get Your Custom Assignment on
MKT 607 week 5 Discussion 1
From as Little as $13/Page
