MKT 607 week 4 Discussion 2 answer to professor -

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John Troutmanreplied toElizabeth QuirozJan 7, 2024, 10:18 PM

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RE: DQ 2, Brand Positioning: Participation Post

Hey Elizabeth & Class:

Elizabeth: Thanks for the Stanley water bottle update. I have an old SubZero; but my wife gets several of Stanleys. I don’t understand paying over $15 for a water bottle, but while the market is paying that, Stanley will no doubt keep pushing them.

Class:

Here in our Brand Positioning discussion, we need to remember the differences in the many Ps in Marketing:

* the 4 Ps: Price, Product, Place, Promotion

* Some marketing Texts add other Ps: People, Proof of concept, Processes, Physical evidence, more.

Then we have:

* Positioning: noting product benefits that stick in the mind of the consumer.

* (Ad) Placement: Our new-product ad was in bottom banner location on all the website pages. … was the centerspread in the latest trade journal.

* Product Placement: Actual product on TV show or movies.

So key words for positioning: in the mind. Question:

When you need a package delivered overnight, what brand is positioned in your mind?

Thanks for reading,

Professor John Troutman

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