Description
Description
There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests.
Watch this video to learn more about demographics and psychographics: Difference Between Demographics and Psychographics/Marketing
Using what you have learned, use the following questions to guide your writing:
Explain the purpose of demographics in marketing research.
Describe examples of demographics and their impact on determining the customer group for a brand.
What are psychographics and their purpose? Provide examples to illustrate your points.
Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?
Please use the MKTG630_U3_IP_Template to complete this assignment.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Find resources on how to write academically and use APA citations, including an example of Masters-level writing, in the Writing Style Guide for Master’s Students.
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Student Name
Assignment Title
Colorado Technical University
Date
Introduction
Introduce the topics you will cover in your paper. Use 12-point Times New Roman font,
double-space, and indent each paragraph throughout your assignment. Each paragraph should
include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences.
Use APA in-text citations where your references are used. Do not change the document margins.
The assignment should be 4–6 pages (plus the title page and the reference page).
There are many types of customers and potential customers in the market for products
and services. Demographic data are the statistical information regarding a population. Examples
of demographic data include age, gender, married or not married, children or no children,
educational level completed, and income level, to name a few. Psychographic data are the
information about a customer’s interests, values, and personality traits. Examples of
psychographic data categories are values, leisure activities, attitudes, and interests.
Using what you have learned, answer the following:
Explain the purpose of demographics in marketing research.
Type your response here.
Describe examples of demographics and their impact on determining the customer group for a
brand.
Type your response here.
What are psychographics and their purpose? Provide examples to illustrate your points.
Type your response here.
Is it necessary to determine both demographics and psychographics to determine the target group
of customers? Why or why not?
Type your response here.
Conclusion
Summarize the main points of your paper. Be sure to proofread your assignment for
organization, grammar, punctuation, and APA style.
References
Cite 1–3 sources in APA format. Here are some examples of references cited in APA format.
Gliddon, D. G., & Rothwell, W. J. (2018). Innovation leadership. Routledge.
https://login.proxy.cecybrary.com/sso/skillport?context=137758
Khan, M. A., Ismail, F. B., Altaf, H., & Basheer, A. (2020). The interplay of leadership styles,
innovative work behavior, organizational culture, and organizational citizenship
behavior. Sage Open, 10(1).
http://dx.doi.org.proxy.cecybrary.com/10.1177/2158244019898264
Kmec, J. (2012, March 13). Where’s the boss? And what counts as “work”? The Society Pages.
https://thesocietypages.org/socimages/2012/03/13/wheres-the-boss-and-what-counts-aswork/
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