Description
The paper requires pages/cover, content page, page numbers, table of contents, and 10-15 references (APA7 style). The specific content of the case study is in the file.
Unformatted Attachment Preview
ASSESSMENT ITEM: DESCRIPTION
The aim of this assessment is to be able to critically evaluate a destination’s MICE offer and
provide competitive advantage and solutions.
Instructions:
Choose a destination (except Singapore), explore and analyse its Meetings, Incentives,
Conferences and Exhibitions (MICE) events offer, convention bureau (or destination marketing
organisation/national tourist office if there is no convention bureau) and its role. Write an essay
on the chosen destination with a critical analysis and evaluation of its MICE offer. All sources
must be cited in-text and endtext, in APA 7th edition referencing style.
Your essay should consider the areas given below:
⚫ Portfolio of events delivered – the MICE offering (product)
⚫ Clients of the organisation – user categories and specific examples
⚫ Stakeholders of the organisation
⚫ Competitors – at destination level or other organisations
⚫ Awards or accolades achieved – past 5 years only, destination and/or convention
bureau.
⚫ Local, national and international profile – destination and convention bureau
⚫ Recommendations or solutions – include the current challenges for the MICE industry
Useful Information:
• The word count for the essay is 2,500 words, excluding reference list
• Refer to essay structure]]. Use headings and sub-headings for the main body.
• Academic readings are essential and must be used/cited along with other research sources such
as trade and media reports
• State the number of words at the end of the essay, before the reference list. Attach an appendix
if it is relevant to your arguments.
• An early draft would help in avoiding serious mistakes before final submission
1
ASSESSMENT ITEM 1: CRITERIA SHEET (OR RUBRIC)
Criteria
Content
Explain the fundamentals
of the selected topic and
the seamless integration
between conceptsand
selected topic.
CLO1/4/5/6/8/
9/SLO1,2
Weight: 20%
Critical Thinking Analyse
and identify
issues/challenges inthe
area of selectedtopic.
CLO1/4/5/6/8/
9/SLO1,2
Weight: 50%
Conclusion and
recommendations
Concise and logical
link between the
reviewed journal
articles and
personal statements.
Unsatisfactory
0-49%
Produced work which
fails to demonstrate a
fundamental
understanding of and
knowledge pertaining
to the selected topic
andintegration of
concepts
Pass
50 – 64%
At a minimum, identifies
and describes the
fundamentals of the
selected topic and the
relationship linkages
betweenconcepts and
selected topic.
Credit
65 – 74%
Demonstrates sufficient
ability todevelop and
organise topic content in a
logical manner underpinned
by basic analysis with
outcomes that are evidence
supported.
Distinction
75 – 84%
Exhibits a sound ability to
amplify and organise topic
content in a logicaland
concise manner based
around critical analysis that
is underpinned by
unambiguous evidence.
High distinction
85 – 100%
Presents advanced topic
fundamentals in a critical
and accurate manner that
demonstrates a clear
understanding of key
components of the MICE
ecosystem and their
operational management.
Demonstrates a lack of
critical thinking around
thetopic’s issues and
fails to adequately
identify relevant
issues/challenges.
Demonstrates basicuse of
relevant research to
understand current business
issues applicable to selected
topic.
Applies critical thinking to
identify topic-related
business issues pertaining
the topicreviewed.
Establishes a soundanalytical
approachto critical thinking
with a diagnosis based
around the evidence
provided.
Establishes a solid
analysis/evaluation of the
topic-related business
issues beingscrutinised and
dissected.
Conclusion and/or
recommendation is
disorganised or
unfocussed,
resulting in a
disjointed or
incoherent essay.
Provides little or no
Conclusion and/or
Conclusion and/or
Conclusion and/or
recommendation is
recommendation is
recommendation is
poorly organised
limited in its
well organised and
and/or focused, or
organisation or
focused,
demonstrates
focus, or may
demonstrating
serious problems
demonstrate some
coherence and
with coherence or progression lapses in coherence or
progression of ideas. Provides
of ideas. Provides
progression of ideas. Provides adequate examples, reasons
Conclusion and/or
recommendation is
well organised and
clearly focused,
demonstrating
convincing coherence
and smooth progression of
ideas. Provides strong
2
CLO1/4/ 5/ 6/8/ 9/SLO1,2
Weight: 15%
evidence to support the
discussion.
inappropriate or insufficient
examples, reasons or other
supporting evidence.
Presentation and Style
Presents work that
Uses a basic understanding of
Convey information clearly demonstrates a lack of
language that conveys ideas
and fluently, in high-quality literacy and rudimentary with a number of
written form appropriate
writing skills. Does not
discrepancies pertaining to
for target audiences and
convey specific meaning grammar and/or referencing.
with proper referencing.
to readers. Little or
incorrect referencing.
CLO1/4/5/6/8/ 9/SLO1,2
Weight: 15%
some inconsistent or
and other supporting
inadequate examples, reasons evidence.
or other supporting evidence.
Incorporates appropriate
Employs appropriate language
language that generally
and accepted principles of
conveys meaning to readers. English and APA citation.
Writing may include some
Communicates clearly and
errors in grammar and/or
concisely with minimal errors.
referencing.
examples, reasons and other
supporting evidence.
Presented work is expressed
cogently and concisely with
almost no English and/or
referencing errors.
Purchase answer to see full
attachment
